Darla Powell
Designed by Wingnut Social | Interior Design Business
Accelerating your Interior design and home brand business. Hosted by interior design pro, Darla Powell.
Where to listen?
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Episodes
Showcase Your Personality With This New Instagram Feature | Mini News 11.09.2023 9:28
Do you want to post personal photos from your life, but you're worried about messing with the aesthetic of your business page? Instagram has a new feature expanding on "Close Friends" stories where you can now make a grid post only visible to the people who matter most. Our Social Media Manager, Whitney, is here to give you the rundown on this new feature and how it can benefit your business. Got...
Navigating the Exit Paradox 06.09.2023 37:09
When you’re a business owner, your business can become your whole identity. So how do you move on with your life once you’ve sold your business? This is the Exit Paradox. Business strategist Jerome Myers is here to discuss how to prepare for selling your business and developing another sense of purpose. Jerome Myers is an award-winning engineer, investor, mentor, and business strategist who helps...
Why You Need Content Pillars for Your Social Media Strategy | Mini News 04.09.2023 14:05
Are you an interior designer or business owner trying to figure out your social media strategy? What do you post, and how much? Do you need to post photos and videos of yourself? How do you find out what your audience wants? Today, Social Media Manager Sydney Hill answers all these questions and more. Stay tuned! Got a topic for Mini News? Send it to info@wingnutsocial.com. Wingnut Academy is LIVE...
Why You Need to Attend Trade Shows if You’re in the Design Business 30.08.2023 36:01
Today’s guest, marketing pro Jenny Heinzen York, shares her insight on the value of attending markets, which ones may be best for you, and general product trends. Jenny Heinzen York is a long-time veteran of the home furnishings industry and current VP of Marketing at Currey & Company. Jenny spent 20 years at Home Accents Today and Furniture Today, with 10 of those as editor-in-chief of HAT. S...
How to Bust Out of the Basic Designer Box 23.08.2023 36:36
Are you trying to act a certain way so people will perceive you as an elite interior designer? Today’s guest, Shoshanna Shapiro, chooses to take a risk and just be her authentic self. She tells us why this is a gamechanger in your design business. Stay tuned! Award-winning luxury interior designer, Shoshanna Shapiro, delves into the psychocentric and effective functional use of spaces to create un...
Mastering Self Advocacy 16.08.2023 34:47
On today’s episode, former trial attorney Heather Hansen joins us to discuss the importance of being your own best advocate, credibility vs. trust, and how to stay composed under pressure. Heather Hansen is a best-selling author and keynote speaker. She was a trial attorney for 20 years and now she combines her experience in the courtroom with her psychology degree, mediation training, and her tim...
Maximize Your Time With Repeatable Systems and Processes 09.08.2023 55:17
A crucial step in growing your business is developing dependable systems and processes. Today’s guest, Meredith Huck, is an SOP wizard and has lots of great advice on how to create repeatable systems so you can work smarter, not harder. House of Huck homes capture a coastal casual essence — livable furnishings & elevated finishes woven between modern and organic elements. Our goal is to bring...
Overcoming the Price Objection and Becoming a Stronger Salesperson 02.08.2023 45:34
Have you ever sent a budget proposal to a client and they objected to your rates? This can be a difficult situation to navigate, but today’s guest, Nikki Rausch, is a sales expert with lots of tips on how to become a stronger salesperson. CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. With 25+ years of selling experience, entrepreneurs...
5 Easy Tips to Better Your Design Brand | Mini News 31.07.2023 16:18
It’s summertime and business might be slowing down a bit as clients take vacations and sign off for the season. While things are slower, is there anything you can do to better your brand, like working on social channels, websites, and blogs? Absolutely! Our Marketing Director, Taylor, is here with some great digital housekeeping tips to take advantage of your free time and set yourself up for a gr...
Ontological Design and Color Theory 26.07.2023 41:02
Have you ever heard of ontology? Our guest today, Katie Decker-Erickson, is an expert in ontological design and color theory, which is the concept that colors and designs can impact the way we feel. Katie understands that humans are impressionable and can be changed by their environment, so the goal is not just to make a beautiful space, but to add intentional value through human-design connection...
The Top 3 Financial Red Flags for Service-Based Businesses 19.07.2023 36:34
Money can be a difficult topic for some when evaluating their business, but don’t worry - today’s guest, Danielle Hendon, runs a firm offering financial advisory services to small business owners and is here to share some tips on avoiding 3 financial red flags. Danielle Hendon is the founder and owner of 4 Corners CFO, a firm offering financial advisory services to small business owners on a scale...
How to Write a Book if You’re an Interior Designer 12.07.2023 38:49
Are you an interior designer or a thought leader considering writing a book? Well…what does it take to get a book deal? What are options for self-publishing? How do you write a book in the first place? The process is overwhelming, but today’s guest, Stephanie Chandler of the Nonfiction Authors Association, is here to walk us through the process. Stay tuned! Stephanie Chandler is the author of seve...
How to Create a Joyful Experience for Your Interior Design Clients 05.07.2023 40:16
Interior design projects can sometimes be nerve-wracking for the client. While a beautiful design reveal can spark a lot of joy, there are many stressful steps that lead up to that moment, like budgeting, invoicing, and communication. How can we make sure the client is having a joyful experience throughout the entire process? Today’s guest, designer Katie McCaffrey, excels in creating a joyful exp...
How to Stay Passionate and Motivated in the Interior Design Business 28.06.2023 35:29
What does running ultra-marathons have to do with running an interior design firm? Today’s guest, Holly Snow Hollenbeck, is an inspiring former ultra-marathon runner, who takes lessons she learned as an athlete and applies them to running her interior design business. Before establishing HSH Interiors in 2002, Holly developed her business acumen working in investment banking, consulting and at an...
How to Use Instagram Ads to Grow Your Account | Mini News 26.06.2023 9:26
In the final excerpt from our latest informational webinar, “The 6 Keys to Success on Instagram,” we discuss how to use Instagram ads to grow your account. If you want to watch the full one-hour webinar, you can go to our Instagram @wingnutsocial and click the link in our bio, or visit https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971 *** 📲CONNECT wit...
How to Diversify Your Design Business With a Brick and Mortar Store 21.06.2023 36:11
On today’s show, Lizzie McGraw of “Tumbleweed & Dandelion” discusses her brick and mortar store. Is it worth it? What does it take to open a store? How do you compete with big box companies like Amazon? Stay tuned! Lizzie McGraw is an interior designer and the owner of Tumbleweed & Dandelion, a mainstay on the ever trendy Abbot Kinney Blvd. in Venice, CA. She established her home goods store over...
How to Grow Your Instagram Account and Increase Engagement | Mini News 19.06.2023 10:32
We’re taking a little bit of a detour from our traditional Mini News episodes to highlight our latest informational webinar, “The 6 Keys to Success on Instagram.” Today’s excerpt focuses on increasing engagement on analyzing metrics. If you want to watch the full one-hour webinar, you can go to our Instagram @wingnutsocial and click the link in our bio, or visit https://wingnutsocial.ewebinar.com/...
How the Right Clothing Creates Confidence as an Interior Designer 14.06.2023 43:10
Are you terrific at interior design, but maybe not so terrific at dressing yourself? How do you dress for a photoshoot, or visiting a job site? How do you ensure your outfits match your brand? And how do you adjust your wardrobe when your body changes? Today’s guest, Angela Foster, answers all this and more. After 20 years as an executive in the fashion and beauty space, Angela Foster now helps hi...
How to Create Content That Converts to Clients | Mini News 12.06.2023 16:55
We’re taking a little bit of a detour from our traditional Mini News episodes to highlight our latest informational webinar, “The 6 Keys to Success on Instagram.” Today’s excerpt focuses on creating converting content. If you want to watch the full one-hour webinar, you can go to our Instagram @wingnutsocial and click the link in our bio, or visit https://wingnutsocial.ewebinar.com/webinar/free-we...
How to Go From Interior Design School to Starting Your Own Firm 07.06.2023 38:30
Are you fresh out of interior design school and thinking about starting your own interior design firm? Today’s guest, Manuella Moreira, shares her journey on going from interior design school to branching out and starting her own firm. Stay tuned! Since completing her studies at the New York School of Interior Design, Manuella has led projects of all phases and transformed homes in NY, CT, CA, FL,...
How to Optimize Your Instagram Account | Mini News 05.06.2023 14:48
We’re taking a little bit of a detour from our traditional Mini News episodes to highlight our latest informational webinar, “The 6 Keys to Success on Instagram.” Today’s excerpt focuses on optimizing your Instagram account. If you want to watch the full one-hour webinar, you can go to our Instagram @wingnutsocial and click the link in our bio, or visit https://wingnutsocial.ewebinar.com/webinar/f...
Why You Should Collaborate With a Kitchen and Bath Expert 31.05.2023 40:38
Do you love designing every part of a home but the kitchen? It can be really challenging from a technical point of view. If you’re getting requests to design kitchens, how can you work around these challenges? Here’s a solution: collaborate with a kitchen and bath expert like today’s guest, Lesa Taylor! As a Certified Kitchen and Bath Designer (CKBD) from the National Kitchen and Bath Association,...
Defining Your Brand Voice Will Lead To Your Ideal Client | Mini News 29.05.2023 15:49
We’re taking a little bit of a detour from our traditional Mini News episodes to highlight our latest informational webinar, “The 6 Keys to Success on Instagram.” Today’s excerpt focuses on solidifying your branding. If you want to watch the full one-hour webinar, you can go to our Instagram @wingnutsocial and click the link in our bio, or visit https://wingnutsocial.ewebinar.com/webinar/free-webi...
How to Advertise Effectively for Your Interior Design Business 24.05.2023 46:58
Today we’re joined by guest Alex Alonso, a retired marketer turned head interior designer at mr alex TATE design. Alex shares some insight on how to effectively use digital advertising to grow your interior design business. Cuban-born Alex grew up under insanely humid Miami days. After attending Northwestern University and working in advertising in Chicago, Alex moved to Los Angeles where we worke...
Why Interior Designers Need to Be On Instagram | Mini News 22.05.2023 6:24
We’re taking a little bit of a detour from our traditional Mini News episodes to highlight our latest informational webinar, “The 6 Keys to Success on Instagram.” Today’s excerpt focuses on why Interior designers need to be on Instagram (spoiler alert: because 52% online brand discovery happens in public social feeds!). If you want to watch the full one-hour webinar, you can go to our Instagram @w...
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