Design Thinking And The Digital Hustle

Ever wondered what kind of businesses actually benefit from having an app? Spoiler: Yours probably does. In this episode, Jessica, a member of Smart Afrikan’s Design team, shares real-life examples of small and local businesses — from barbershops to bookstores — who used native apps to supercharge their customer experience and sales. We’ll walk through how these businesses use features like loyalt...

Apps sound fancy and expensive — like something built by a team of hoodie-wearing developers locked in a Silicon Valley basement. But guess what? You don’t need code. You don’t need a tech degree. You don’t even need a stress ball. In this episode, Jessica, a member of the Design team at Smart Afrikan LLC, spills the secret sauce behind Smart Afrikan's no-code platform, where small businesses...

Ever had a customer ask, “Do you have an app?” and your only response was a nervous chuckle? 😅 In this episode, which is the first part of a 3 part mini series called - Do Small Businesses Need A mobile App?  Ebenezer Wey gets brutally honest (and hilariously real) about why mobile apps are no longer just for big brands . We’re talking speed, convenience, customer loyalty, and how your mobile-fri...

In the final episode of our two-part vacation special, Sophia and Ebenezer wrap up their candid conversations about life, faith, music, and the lessons design thinking can teach us about living well. Ebenezer talks about finding balance between work and rest, how music keeps his creativity flowing, and why hosting family meals might be just as important as meeting project deadlines. Plus, we get a...

In this lighthearted and insightful first part of our two-part vacation mini-series, Sophia Bennett sits down with Ebenezer Wey — Creative Director of Smart Afrikan LLC — to explore how design thinking shows up in the most unexpected corners of life. From the gadgets that keep him productive to the African meals that keep him grounded, Ebenezer shares how downtime fuels his creativity, the role hi...

Boom! 💥 We’ve made it to the grand finale of our Deep Dive Into Sales Funnels series on Design Thinking & The Digital Hustle — and this one’s packing heat 🔥. In this final episode of the mini-series, we open up the Digital Hustler’s Toolbox™ and geek out (in the best way) over the top tools that transform messy customer journeys into smooth, revenue-generating highways. Whether you’re buildi...

Welcome to Part 3 of our Deep Dive Into Sales Funnels series — and today, we’re stepping into the funnel jungle to help you find your perfect match. Because guess what? Funnels are not one-size-fits-all , and trying to use the wrong one is like wearing skinny jeans during the harmattan. Just don’t. In this episode, host Sophia teams up once again with our resident digital wizard, Ebenezer Wey , Cr...

Part 2 of the Deep Dive Series Into Sales Funnels So, you’ve heard the buzz. You know what a sales funnel is (shoutout to Episode 7!). But now you’re staring at your screen wondering, “Umm… how do I actually build one that doesn’t suck?” Welcome to Episode 8 of Design Thinking & The Digital Hustle, where we roll up our sleeves and dive headfirst into the nuts, bolts, buttons, and magic that ma...

Part 1 of the Deep Dive Series into Sales Funnels Imagine standing at the edge of the internet, shouting, “Buy my product!” …and all you hear is crickets. 😬 That, dear hustler, is what life looks like without a sales funnel. In this laugh-and-learn kickoff episode, host Sophia sits down with Ebenezer Wey , digital architect and funnel whisperer at Smart Afrikan LLC , to answer the question most e...

Imagine this: You’ve launched your shiny online business, the homepage is chef’s kiss , the booking system is humming, and you’re feeling like the next tech mogul. 🚀 Then one day, you ask your developer to tweak the header image—and they reply, “Technically, you don’t own that… we do.” Wait, what?! 😳 Welcome to Episode 3 , the grand finale of our series "Who Owns What? Understanding Asset Owners...

Picture this: You’ve paid for your shiny new website, your business cards are hot off the press, you’re ready to conquer the digital world—then BAM 💥—you realize… you don’t actually own any of it. 😱 Welcome to Episode 2 of our juicy, tell-it-like-it-is podcast mini-series: "Who Owns What?” —it is also the 5th Episode of Design Thinking & The Digital Hustle. This time around, host David...

Welcome to the very first episode of our eye-opening, laugh-sprinkled series: "Who Owns What? Understanding Asset Ownership in the Web Design Industry." Join your ever-curious host Sophia and our no-nonsense (but full-of-laughs) guest Ebenezer Wey , Creative Director at Smart Afrikan LLC , as they dive headfirst into one of the most awkwardly ignored questions in business: 👉 “Wait… do I actually...

And just like that… we’ve arrived at the final episode of this bold and brilliant 3-part kickoff series of Design Thinking & The Digital Hustle ! 🥲 But don’t worry—we’re going out with a bang (and a few belly laughs). In this grand finale , host Sophia puts the final spotlight on Ebenezer Wey , the Creative Director at Smart Afrikan LLC , who’s on a mission to take every viable idea from dayd...

We’re back for Episode 2 of Design Thinking & The Digital Hustle , and the hustle is heating up! Host Sophia continues her no-holds-barred chat with Ebenezer Wey , the Creative Director of Smart Afrikan LLC , who proves (once again) that moving from bricks to bits was the glow-up we didn’t know we needed. In this episode, we go deeper into: 🏗️ How Eb went from designing buildings to building d...

Get ready—something bold, brilliant, and a little bit cheeky is landing tomorrow on Design Thinking & The Digital Hustle ! In this upcoming episode, we mix sharp insights with real stories, big laughs, and game-changing takeaways for creators, founders, and digital doers. This teaser? Just a taste. Hit play, get curious, and make sure you're following the show so you don’t miss tomorrow’s full...

Welcome to the very first episode of Design Thinking & The Digital Hustle ! And oh boy… we’re kicking things off with a bang (and a few good laughs). Host Sophia reunites with her old Chemistry classmate turned digital visionary— Ebenezer Wey , Creative Director of Smart Afrikan LLC . Once an architect drawing up buildings, now a strategist designing digital businesses, Eb takes us through his...