DEPLOYTOUR PODCAST: Tourism meets Data

In this episode, Ivar Neelis, researcher and lecturer at Breda University of Applied Sciences, explains why emission reduction and climate adaptation are essential for tourism to be future-proof. He introduces a tool designed for DMOs with limited data access, unpacks the challenges of data collection, and shares concrete first steps and good practices to start measuring destination's carbon footp...

In this episode, Tanja Sodja, Digital Project Manager at Tourism Bohinj DMO, shares how the Julian Alps, a cross-border destination, uses data and digital tools to tackle seasonal overcrowding, sustainability pressures, and their impact on local communities and the natural environment. How can data and partnerships make a real difference? Listen to find out and learn from the best practices and in...

In this third episode, we zoom out to the European level with Misa Labarile, Policy Officer at the European Commission, to understand why data has become a strategic priority for the European Union (EU), and what this means for tourism. From the European Data Strategy to the Common European Tourism Data Space, this episode explores how and why these initiatives come together to build a trusted, et...

In this second episode, we dive into the concept of data spaces with Jonathan Huffstutler, exploring what this term really means beyond the technical buzzword. As part of DEPLOYTOUR, he explains how data spaces represent a new evolution in data sharing: moving from isolated exchanges and closed platforms to open and interoperable ecosystems built on governance and sovereignty. Through concrete exa...

In this first episode, we explore how DEPLOYTOUR is rethinking tourism through data with Dolores Ordóñez, General Director of AnySolution and DEPLOYTOUR coordinator. With DEPLOYTOUR, we advocate for the inclusion of tourism in the European data strategy as a key pillar of the data economy. In this fast-growing ecosystem — which remains highly heterogeneous — challenges are numerous: sustainability...