Episodes

Beyond the Index: The future of global growth starts small 22.01.2026 25:46

Tom Setter, Strategy Lead at dentsu B2B, is joined by Henry Neathey, Client Director at dentsu B2B, and Tejal Patel, Founding Partner at Stanford Bridge Partners, to discuss why global growth starts with small businesses - and how brands can unlock the opportunity.

Beyond the Index: Experience is the new differentiator 11.12.2025 31:38

Rob Gold, Global President at Dentsu B2B, is joined by Ruth Bucknell, VP Experience Design at Merkle, and Richard Shotton, Author and Founder at Astroten, to discuss how immersive, connected brand experiences can help brands stay relevant and respond to the evolving needs of today’s B2B buyers.

Beyond the Index: When moments matter, people choose people 04.12.2025 21:41

Jonathan Turner, Managing Partner at dentsu B2B, is joined by Julie Chadwick, Managing Director at Dentsu Creative, and Joel Harrison, Founder of B2B Marketing, to explore the increasingly important role of influencers as key shapers of the B2B decision-making process.

Beyond the Index: Those who win the race to AI maturity, win 26.11.2025 29:27

B2B brands that treat AI as a strategic capability - not just a trend - will lead in performance, perception, and pipeline. The race isn’t just to adopt AI; it’s to master it. In the third episode of our brand-new six-part video series, Beyond the Index, we dive deeper into how to leverage AI across creative, content, experience, revenue strategy, management, and technology to enhance the B2B buyi...

Beyond the Index: Creativity in the era of the AI powered buyer 19.11.2025 29:52

In the second episode of Beyond the Index, discover how AI enables scale and speed, but bold ideas and strong brand identity cut through the noise which is vital in order to create that winning edge. Hosted by: Jason Fletcher, Executive Creator Director, Dentsu B2B Guest speakers: Caitlin Ryan, Creative Partner, Dentsu Creative John Carroll, CEO, Navigator Global

Beyond the Index: It’s not about personalisation, it’s about being personal 11.11.2025 29:20

In the first episode of dentsu B2B's brand-new video series, Beyond the Index, we explore what it truly means to be personal, why it matters to buyers, and share actionable advice for B2B brands on delivering human-centric marketing. Hosted by: Laura Jennings, Head of Growth, Dentsu B2B Guest speakers: Tim Lamble, Managing Partner, Dentsu B2B Media & Mimi Turner, Head of Marketplace Innovation...