Dental SEO 101 Podcast

In this episode of Dental SEO 101, Ross Dunn shares key 2026 dental SEO and AI predictions, insights on AI-driven search changes, Google Ads updates, and practical tips to keep your dental practice ahead in the evolving digital landscape. Essential listening for staying competitive and informed in dental marketing. 🚀 Top Takeaways from This Episode 1. OpenAI Ads Are Coming—But Not for Everyone Op...

🔒 Site Security is a Must By October 2026, Google will actively warn users against non-secure (non-HTTPS) websites. While most sites are already secure, double-check your practice’s main and secondary sites to avoid being left behind. 🎨 Multimedia Content Supercharges SEO Don’t just rely on text. Mix things up! Add before/after photos, educational videos, infographics, charts, and even audio cli...

Thrive in the Age of AI Search AI tools like Google’s overviews and ChatGPT are providing instant answers to basic dental questions. Instead of relying on those "what are braces?" searches, focus on making your website a living resource with: Genuine opinion pieces Helpful resources for all audiences (including the elderly and visually impaired) Regular content updates that add real value Stand Ou...

🚩 Google Review Blackmail: What You Need to Know Scammers are at it again—posting negative Google reviews and then demanding payment (often in the form of gift cards) to prevent future attacks. Do NOT pay them! Report and flag the reviews on Google. Submit a support request via Google’s Help Center. Don’t panic. While Google’s response can be uncertain, every report helps your case. Need support?...

Google’s AI Overviews & Ads: What’s Changed? Google’s new AI Overviews are now appearing in search results, and surprisingly, advertisers are seeing the same rate of paid clicks whether AI is involved or not. What does this mean for you? Paid ads remain a vital piece of the marketing puzzle—even as search changes. If you’re running ads, you now have three placement options: above, within, or b...

🔍 LinkedIn Engagement: What Works Now A recent LinkedIn study analyzed over half a million posts and found: Posts with links get 13.57% more interactions and 5% more views. Carousels drive the highest engagement (45%). Polls double engagement rates. Pure text posts perform worst. Takeaway: Next time you post about your practice, add value with links, try interactive polls, or experiment with caro...

Join Ross Dunn as he dives into essential strategies to protect your dental practice from Google suspensions. Learn about common pitfalls and how to navigate them effectively. Plus, uncover fascinating insights about AI and its impact on the SEO landscape. 🔥 In This Episode: 1. Search Volumes Are Soaring Did you know Google now processes over 5 trillion searches per year ? That’s 158,548 per seco...

Episode 4 of the Dental SEO 101 Podcast is packed with can’t-miss news and actionable tips to help dental practices like yours stay sharp, compliant, and ahead of the competition. Here’s a quick rundown of what we covered: 🚨 New FTC Review Guidelines = Big Fines FTC has dropped new review regulations with penalties of up to $50,000 per violation for fake, paid, or suppressed reviews—even if they’...

📰 Major Google Core Update—What It Means for You The Google August 2024 core update is officially done! This shakeup caused serious ranking movement, but—good news—if your content’s human-friendly, unique, and updated regularly, you’re in a strong place. Experiencing volatility? Don’t panic! Major drops may resolve only after the next core update. In the meantime, focus on creating content that g...

🚀 Google’s Big Move: A $23 Billion Bet on Cybersecurity Google’s parent company Alphabet is in advanced talks to acquire Wiz, a rising cybersecurity startup, for a staggering $23 billion. While this buyout is focused on cloud services, the ripple effect could soon touch areas like organic search security and digital marketing. Stay tuned—improved security could mean better search filtering and sa...

In this debut episode of the Dental SEO 101 Podcast by First Dentist, host Ross Dunn breaks down the recent Google algorithm document leak and explains what it means for dental practices and their SEO efforts. About Your Host Ross Dunn is the Director of SEO and Co-founder of First Dentist, bringing over 27 years of SEO experience to the podcast. Since 1997, Ross has worked with businesses of all...