Michelle Hougland

Dental Referral Marketing

Business EN ↓ 8 episodes

Dental Referral Marketing Podcast™ Where dental teams gain the clarity, strategy, and systems they need to fix referral leaks, protect patients, and build predictable growth. Most dental practices lose patients between the moment a referral is made and the time specialty treatment is done. The old way of tracking referrals is broken, slow, and full of friction. This leaves general dentists without updates, specialists without complete information, and patients confused about next steps. The Dental Referral Marketing Podcast™ bridges the gap between general dentists and dental specialists. Host...

Author

Michelle Hougland

Category

Business

Latest episode

Jul 6, 2026

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Episodes

What to do when Dental Referrals decrease and your schedule has openings? 06.07.2026

Are empty chairs in your schedule dragging down your revenue? When the "Summer Slowdown" hits your practice, those vacant slots are more than just a missed financial milestone—they are a critical warning sign that your referral network and internal marketing systems need an immediate overhaul. In this episode of the Summer Slowdown Series, we shift your approach from reactive referral tr...

3 Invisible Mistakes Destroying your Specialist Referral Network 29.06.2026

This episode of the Dental Referral Marketing Podcast exposes three silent "invisible mistakes" that destroy specialist referral networks.  communication black holes team friction patient hijacks This episode provides actionable strategies to audit practice workflows, eliminate patient feedback delays, and plug referral leaks to stop losing referring doctors. Make sure to sign up for our...

How to utilize Sponsors to pay for your next Dental Referral Marketing event using these proven steps. 22.06.2026

Are you tired of paying out of pocket for your practice events? In this episode, we share how to secure local dental vendors and businesses to cover your costs. Learn how to build partnerships that help both businesses grow. What You Will Learn By the end of this episode, you will walk away with the proven roadmap for success. Episode Breakdown: Point #1: Find Your Ideal Match Point #2: Create a W...

How to Build a Powerful Dental CE Referral Event: Data, Timelines, Sponsors and Marketing Design 15.06.2026

Are you ready to turn your next Continuing Education (CE) event into a reliable patient pipeline? In this episode, we unpack the exact strategies dental specialists need to scale doctor referrals through educational marketing. First, we look closely at industry data. We share critical takeaways from the Whorton Research Referral Patterns Survey Report created for the American Association of Endodo...

3 Steps to a Successful 12-Month Dental Referral Marketing Calendar 08.06.2026

Want more high-value patient referrals over the next 12 months? In this episode of the Dental Referral Marketing Podcast, we break down the 3 specific steps needed to build a predictable, high-growth referral marketing calendar. Whether you are a dental specialist looking to strengthen GP relationships, a dental office leader driving practice growth, or a DSO executive optimizing marketing ROI, th...

Is Your Dental Website Losing Referrals? SEO Tips from Stephan Bajaio - CEO of Vibe Logic 01.06.2026

Want more high-value patients without burning out on social media? In this episode, we sit down with industry expert Stephan Bajaio to decode modern dental referral marketing in the age of artificial intelligence. Many practices view referrals as random acts of luck. Stephan reveals how to merge relationship-building with cutting-edge tech to transform your local digital footprint into an automate...

Mastering the power of AI for your Dental Practice that leads to more patients in your chair. 15.03.2026

Is your dental specialty practice falling behind in the AI revolution? The landscape of dentistry is changing forever. While some practices are still relying on outdated "keyword stuffing" and traditional SEO, 35% of dentists are already leveraging AI to dominate search rankings and streamline patient engagement. In this episode, we break down why AI-driven and voice search (like Siri, A...

Unlocking the Power of Dental Referral Marketing 20.11.2025

In this conversation, Michelle discusses the critical role of referrals in dental practices, emphasizing how they can lead to higher quality patient relationships and increased revenue. She explains the importance of tracking referrals accurately to avoid losses and shares practical strategies for nurturing these referrals effectively. Takeaways: Shifting focus from cold leads to referrals enhance...

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