Dr. Paul Etchison
Dental Practice Heroes
Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume. We teach you how to grow a scalable practice through communication, leadership, and effective management. Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create more time to enjoy their families, wealth, and deep personal fulfillment. If you want to b...
Author
Dr. Paul Etchison
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
The $2 Million Ceiling: Why Most Dental Practices Plateau (and How to Break Through) 06.10.2025 18:02
Feeling trapped on the dental treadmill? That plateau between $1-2 million in practice revenue isn't just common—it's a critical crossroads in your ownership journey. Dental practice owners typically hit this wall after establishing their core team (usually two hygienists, two assistants, and two front desk staff), then find themselves unable to push beyond despite working harder clinica...
The Turnover Tax: 3 Simple Moves That Keep Your Best People (and Profit) 01.10.2025 21:59
Imagine losing a team member who's been with you for years. Beyond the obvious recruiting costs, you're facing a cascade of hidden consequences: the training burden on your remaining team, eroding morale as staff wonder if they should be looking elsewhere, and patients noticing unfamiliar faces at every visit. That's the reality of turnover, and it's far more costly than most d...
When the Wrong Leader Wrecks Your Culture (And How to Fix It) 30.09.2025 31:04
Not everyone should be a leader. Not even your star employee. The DPH Coaches learned this lesson the hard way, and this episode unpacks what can happen when you put the wrong person in charge. You'll hear how to be proactive and get the right people in the right roles, the signs you may have promoted the wrong person, and why an outside hire might be the best move. Leadership is too importan...
Bad Reviews, Big Myths: What Really Impacts Your Practice Growth 24.09.2025 19:26
The sinking feeling of spotting a one-star review for your dental practice is something most of us know all too well. That pit in your stomach, the immediate defensiveness, the late-night rumination—it's a universal experience for dental professionals who pour their hearts into patient care. But what if everything we believe about the impact of negative reviews is wrong? This eye-opening epis...
3 Mindset Shifts That Separate 7 Figure Owners from the Rest 22.09.2025 14:09
Ever wonder why certain dental practice owners effortlessly navigate challenges while others remain perpetually stuck? The answer isn't superior intelligence or working harder—it's a specific mindset that separates extraordinary dental entrepreneurs from the rest. Through years of coaching dentists, I've identified three crucial characteristics that define the most successful practi...
Beyond Busy: The REAL Owner's To-Do List that Creates Freedom 17.09.2025 19:28
Ever wonder why you're constantly busy but your practice isn't growing? The answer lies in understanding the critical difference between maintenance work and true business building. As dental practice owners, we often mistake activity for productivity. We spend countless hours handling payroll, ordering supplies, managing schedules, and answering endless staff questions. These tasks give...
Cancellation Policies That Patients (& Your Team) Actually Follow 15.09.2025 24:14
We all have those patients that call and say they’re “sick” at the last minute. When it keeps happening, you’ve got to ask: is your cancellation policy working, or just being ignored? In this episode, the DPH coaches share how they reduce no-shows and last-minute cancellations, hold patients accountable, and get their team to follow through. From how much to charge (if anything) to getting patient...
The High-ROI Levers Every Dental Practice Owner Is Missing 10.09.2025 16:15
What if you could dramatically improve your dental practice without working harder or longer hours? The secret lies in understanding the butterfly effect – how small, strategic changes create massive ripple effects throughout your practice. Most dentists make the same critical mistake: believing that increased production requires more patients, more procedures, or more associates. They chase these...
How to 2-3X your Production Without Working Harder 08.09.2025 23:40
What if you could double or even triple your dental practice's profitability without working more hours? The secret lies in understanding and optimizing your dollar-per-hour production. Most dentists unknowingly operate practices that generate around $300 for every 40 minutes of work when they could be making $1,500 in that same time frame. This profound difference doesn't just impact yo...
Easy, Low-Cost Ways to Improve Patient Experience & Get More Reviews 04.09.2025 29:58
Case acceptance often hinges on moments most dentists overlook. Do you follow-up with post-op patients? Does the front desk greet every patient? Is your office clean and welcoming? In this episode, we talk about the little things that improve patient experience and lead to more reviews, loyalty, and referrals. Tune in for creative ways to make your practice stand out and help your team provide con...
Hiring or Onboarding: What to Do When a New Hire Isn’t Working Out 02.09.2025 21:43
Did you hire the wrong person… or is it your onboarding process? In this episode, learn how to figure out if it’s a hiring mistake or an onboarding issue, why coachability matters more than resumes, and what to do when your new hire isn’t meeting expectations. You'll hear about our own hiring mistakes and get tips for spotting red flags early, asking better interview questions, and knowing wh...
How to Step Back Without Stepping Away w/ Dr. Mustafa Shah-Khan 27.08.2025 31:41
Ready to get out of the operatory without leaving dentistry? If you’re mid-career and craving more, this episode will help you figure out your next move and how to get there. Dr. Mustafa Shah-Khan of Simplify Dentistry shares his tips for simplifying your systems, meeting production goals, and avoiding the common traps that keep dentists stuck. Learn how to get out of that mid-career burnout and b...
Building Your Practice Bridge: How Missing Systems Create Risk 25.08.2025 15:57
The bridge you're walking across has missing planks. Every step feels uncertain, progress slows to a crawl, and you might even consider turning back. This perfectly captures what running a dental practice feels like when critical systems are missing or broken. Most dental practices struggle with five fundamental gaps: inadequate onboarding that never fully integrates team members into the cul...
Your Practice Doesn't Have to Stay the Way You Bought It 20.08.2025 37:27
Taking over a practice is hard, but a full overhaul is even harder. In this episode, hear how Dr. Rhonda Kalasho transformed a hygiene-only dental office into a modern, multi-location practice and retained most of the original patient base. She shares how she pulled it off — from building trust with skeptical patients and getting case acceptance, to rebranding the practice and creating a team cult...
Confronting Underperformance: Why You Can't Always Be the Nice Boss 18.08.2025 26:39
That dreaded, “I need to talk to you about something?” It’s a conversation no one looks forward to, but every owner has to deal with. Whether it's an underperforming employee or tension in the office, this episode will give you the tools to address issues that can make or break workplace culture. You’ll learn how to confront underperformance and team conflict head-on, prevent problems before...
Fun IS Profitable: How to Create a Practice You and Your Team Enjoy! 14.08.2025 18:13
Have you ever noticed how some dental teams thrive even on the most challenging days? They laugh together, support each other, and somehow make even the toughest situations enjoyable. It's not magic—it's intentional leadership and genuine connection. The relationships within your dental team matter more than anything else—even more than compensation or perks. When team members genuinely...
The Three Essential Conversations Every Dental Practice Owner Must Master 11.08.2025 17:22
True leadership in dental practice means empowering your team through the right conversations rather than trying to be the answer person for everything. Mastering three key conversation types – vision, accountability, and problem-solving – can solve 95% of practice problems and prevent owner burnout. • Vision conversations connect daily tasks to meaningful patient outcomes and team benefits • Crea...
Secrets to Keep Your Practice Running On Time 07.08.2025 30:17
Running behind every day isn’t normal — it’s a systems problem. From scheduling to delayed exams, this episode explores what causes chaos in dental practices and simple fixes that can get the whole office running smoothly again. Our tips and tricks will help you time hygiene exams, handle emergencies, and create a culture that keeps everyone on time. If your days feel like a game of catch-up, this...
A Dentist's Embezzlement Nightmare and Recovery with Josh Cochran 04.08.2025 39:44
Embezzlement usually starts with someone “you’d never suspect.” Dr. Josh Cochran thought he was building a strong team after opening his practice, but the financials told a different story. In this episode, he shares why it took him so long to realize his employee was embezzling, the red flags he missed, and how he would do things differently today. Learn what systems to put in place to protect yo...
Is Your Team Lazy? or is it YOU? How to Drive Profits through Engagement 30.07.2025 17:26
Tired of feeling like you're the only one who gives a crap? This week, Dr. Paul breaks down one of the real causes of burnout—not just for you, but for your team. It’s not about working too hard. It’s about feeling like none of it matters. Discover how powerlessness creates disengagement, resentment, and culture rot—and how a simple shift in leadership style can turn your team from reactive e...
How to Get Your Team to Diagnose, Treat, and Communicate Consistently 28.07.2025 26:13
Case acceptance is down. Patients are confused. Your team is frustrated. Sound familiar? These are all signs your practice is out of alignment. Whether you own one practice or multiple locations, this episode will help you get everyone on the same page clinically — from the front office to hygienists, assistants, and doctors. You’ll learn how to run effective calibration meetings that set clear cl...
AI Tools That Will Actually Help Your Practice w/ Dr. David Amador 23.07.2025 36:35
What’s your opinion on AI? It can transform your team, systems, and improve case acceptance — but ONLY if you know how to use it. That’s why we're talking to Dr. David Amador, who’s built real systems with AI that make his practice more profitable and efficient. In this episode, he shares three AI tools he uses to diagnose patients, train team members, get more insurance claims approved, and...
Lazy and Loving It: My Secret to Practice Growth 21.07.2025 14:56
The myth of discipline has perpetuated an enormous lie about what drives success in dental practices. Drawing from personal experience, I reveal why traditional definitions of discipline aren't necessary for extraordinary practice growth. Through vulnerable admissions about my own "undisciplined" habits (25 years of smoking, late-morning wake-ups, nightly cereal binges), I unpack wh...
Selling vs. Staying: The Eight-Figure Practice Decision 17.07.2025 42:12
Your practice is thriving, so why not sell? DPH coach Dr. Steve Markowitz owns a six-practice dental group and seriously considered cashing out, but he realized he wasn't ready to let go. In this episode, he shares why he decided not to sell even after hitting his $10M revenue goal and what changed about his approach to ownership. You'll hear the changes that helped him become a better l...
Stop Problem-Solving, Start Validating: A Gamechanger 15.07.2025 12:51
Validation might be the most powerful leadership tool you're not using. This often-overlooked skill—distinct from praise, problem-solving, or agreement—has the remarkable ability to transform your dental practice from the inside out. When team members bring concerns or patients express frustration, our instinct as dentists and practice owners is to jump straight to solutions. But this approac...
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