Dr. Paul Etchison

Dental Practice Heroes

Business EN ↓ 683 episodes

Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume.   We teach you how to grow a scalable practice through communication, leadership, and effective management.  Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create more time to enjoy their families, wealth, and deep personal fulfillment.   If you want to b...

Author

Dr. Paul Etchison

Category

Business

Latest episode

Jul 9, 2026

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Episodes

3 Rules for Making Changes That Actually Stick 07.01.2026

Ever feel like no matter what you change in the practice, you’re “wrong”? Push too hard and the team melts down. Stand still and nothing improves. We break the cycle by showing how to make progress without chaos: one focused change at a time, packaged around a clear outcome, supported by micro check-ins, and closed with a real finish line your team can trust. If you’re ready to roll out systems at...

Is Your Practice Financially Naked? Asset Protection for Real-World Dentists with Gary Harker 05.01.2026

We work hard to build wealth, but are you taking the time to actually protect it? Yes, you have insurance and have established an LLC, but that doesn't mean you're covered. In today’s episode, expert Gary Harker of Legally Mine shares three simple asset protection moves you can make right now to protect your money, lower your risk, and stop bleeding money in taxes. You’ll get ideas for b...

Why Your Systems Aren’t Making You Money (And the Fix That Will) 31.12.2025

Most practices don’t fail for lack of systems—they fail because accountability shows up late, tense, and inconsistent. We unpack a practical way to fix that with the CVI method—curiosity, validation, and invitation—so your team follows through without fear, defensiveness, or drama. You’ll hear why “laminated” SOPs stall, how delayed feedback normalizes noncompliance, and how reframing protocols ar...

Dentistry Scheduling 101: The $1,200/Hour Block Schedule Formula 29.12.2025

Struggling to hit production goals despite a packed schedule? In this episode, we get into the root issue of why your production is falling short and the mistakes you probably don't know you're making. Learn which appointments are practice killers, when block scheduling doesn't work, and how to design a schedule that can hit $1,200 per hour!​ Topics discussed: Why you’re busy but un...

The Most Expensive Issues in Your Practice Are the Ones No One Talks About 22.12.2025

Ever feel like your checklists are getting longer while your problems get louder? We shine a light on the quiet force that stalls growth in so many dental practices: the truth everyone knows but no one says. Borrowing the concept of “mokita,” we explore how unspoken issues infect culture, erode patient experience, and drain profit—then we show you how to end the silence without blowing up your tea...

How to Say No to Raises Without Losing Your Team 17.12.2025

Every time a team member asks for a raise, the pressure is instant — but it doesn’t have to be. In this episode, find out how to talk money with your team, set clear expectations, and lead raise conversations without it getting awkward. We explore inflation, bonuses, and systems that give your team a clear path for growth without blowing up your payroll. Listen now to take the stress out of every...

Work Less, Collect More: The Hidden Math of Owner Freedom 15.12.2025

If you’ve ever felt like the glue holding your practice together, this conversation will challenge that belief and give you a new playbook for freedom. We unpack a counterintuitive idea—the Void Principle—where you stop filling every gap so your team has to step in, decisions spread, and systems mature. Through the story of Dr. Lance, a high-output dentist who cut his clinical days and raised inco...

Why Your Office Manager Isn’t Growing Your Practice (And How to Change That Fast) 10.12.2025

Most dental offices don’t have an office manager problem—they have a role definition problem. We promoted the best front desk performer, gave them a title, and then left them buried in tasks with no roadmap for leadership. In this conversation, I share the exact KPI-based bonus system that transforms a “super admin” into a true leader who aligns team behavior with the practice’s goals and delivers...

Stop Trying to Be a Super GP: Why Niching Down Can Explode Your Income with Alex Sharp 08.12.2025

Trying to be the super GP who does every procedure might be making your practice harder than it should be. In this episode, Dr. Alex Sharp explains how specializing not only helps you create a model that's easier to market and scale, but also lets you spend more of your time doing the dentistry you actually enjoy. Hear where the GP model still works, how to specialize in an existing practice,...

The 5 Biggest Time Wasters Killing Your Practice Efficiency 03.12.2025

Ever feel like your day moves at the speed of the slowest checkout lane? We unpack the hidden inefficiencies that quietly drain hours, stress your team, and shrink profit—then replace them with simple, durable systems that make your practice feel calm, fast, and predictable. We start with the most common culprit: unprepared operatories. You’ll hear how to standardize rooms for the 90% of procedure...

The #1 Case Acceptance Bottleneck Dentists Ignore 01.12.2025

Are you ignoring a crucial part of your practice? In this episode, we’re talking about the front desk. It’s one of the most overlooked areas in dentistry, yet can also make or break case acceptance and production. Tune in to learn how to train your front desk to talk money, close treatment, and follow up the right way! Topics discussed: Why training is crucial for front desk Do you need a treatmen...

The Hidden Beliefs That Keep Dentists Overworked and Underpaid 25.11.2025

Ever follow a GPS with total confidence only to realize it’s steering you the wrong way? That’s how ownership can feel when mindset traps masquerade as good guidance. We dig into three hidden patterns that quietly create burnout for dental practice owners and map out a better route built on leverage, systems, and leadership. Invest in your Team and the Leaders you Need at the DPH Leadership Intens...

Rewriting Your Front Desk Mindset to Convert More Treatment and Dollars 19.11.2025

What if the biggest reason patients delay necessary care isn’t price or insurance, but the quiet doubt in our own voices? We dig into the hidden driver of case acceptance—front desk mindset—and show how two simple defaults transform conversations at checkout: assume the patient can afford the treatment and assume the patient wants the treatment. When that belief is solid, tone, body language, and...

Struggling with Team Buy-In? Here's What to Do 17.11.2025

When team members push back on production or growth, it’s rarely about the numbers or your systems... it’s about clarity. True buy-in comes from showing your team why growth matters and how it benefits everyone, not just the practice. In this episode, learn how to create true alignment with your team, track the right metrics, and talk about money and growth without sounding like a greedy owner! To...

Full Schedule, Empty Wallet: The Hidden Cost of Busyness 12.11.2025

A crowded calendar can look like success, but what if it’s hiding slow service, low-yield work, and profit slipping through the cracks? We pull back the curtain on the “packed restaurant” illusion and share a clearer measure of health: dollar-per-hour production. By focusing on adjusted production per hour, you can design days that hit your goals on purpose, not by accident, and reclaim time witho...

Escaping the Trap of Your Own Success 10.11.2025

You have the income, the title, even a great team, but still feel trapped. Sound familiar? This episode with Dr. Richard Low will help you take a step back and understand what’s behind your burnout — and how to fix it. We talk about his decision to leave his 35-office DSO to save his marriage and mental health, why isolation makes burnout worse, and what you can do to get out of the cycle of guilt...

The New-Patient Trap: How “More Leads” Can Hide a Leaky Practice 05.11.2025

Ever felt like your dental practice would finally take off if you could just get a few more new patients through the door? That seductive thought might be keeping you from discovering what's really holding your practice back. I learned this lesson the hard way. Two years into practice ownership, we were consistently seeing 75-90 new patients monthly with minimal marketing effort. The schedule...

Freedom Through Associates: The Real Steps Owners Skip 03.11.2025

It’s time for a reality check: hiring an associate isn’t a shortcut to less stress and more growth. In this episode, we break down what associates actually need to succeed and the real reasons they don’t work out or make your life easier — and it’s not usually about greed or laziness. Learn strategies to help your associates reach production goals, the metrics that will keep them accountable, and...

When It Didn’t Hurt Until You Touched It. What to Say and How to Handle. 30.10.2025

It’s the classic lose-lose situation: a patient walks in with no pain, goes home, and calls you back and says, “I’m having pain and it didn’t hurt until you touched it.” Even when you do everything right, you still get the blame. In this episode, you’ll learn exactly what you can say in appointments to avoid conflict, the treatment planning mistakes that can come back to bite you, and how to handl...

The Us vs. Them Trap: How Team Division Destroys Profit and Patient Care 27.10.2025

Invest in your Team and the Leaders you Need at the DPH Leadership Intensive Here Join our Newest and Best Coaching Program, Click Here for More Information Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www. DentalPr...

Easy Systems That Help You Cut Down Clinical Days 22.10.2025

Tired of putting out fires all day? It’s time to start thinking like a CEO, not just a clinician. In this episode, Dr. Chris Green shares the systems that helped him cut down clinical days and lead like a CEO instead of just a manager. You'll learn how he trains strong leaders, strategies you can use to address team resistance when you step back from the chair, and the first step every owner...

The Painful Truth: How the Hardest Choices Build the Best Practices 20.10.2025

Ever notice how those last two painful reps at the gym are what actually build muscle? Dental practice ownership works exactly the same way. Growth happens precisely when you're tired, stressed, and want to quit—but push through anyway. Dr. Paul Edgerson shares a deeply personal journey from being a 99-pound freshman football player who could barely bench the bar to building successful dental...

Stop Drowning: The Weekly Habits That Turn Chaos into a Calm, Profitable Practice 16.10.2025

Overwhelmed in ownership? You can’t fix everything at once, but today you'll learn where to start. Get back to the fundamentals — vision, numbers, and leadership — with simple steps that will help you get organized and out of survival mode. The DPH Coaches share the seven metrics every owner should track, the checklists that keep you and your team accountable, and how to spend less time on ta...

The Associate Illusion: Why Most Owners Lose Money (and How to Fix It) 14.10.2025

Ever fantasized about bringing on an associate to handle all those difficult cases while you kick back and watch the profits roll in? That seductive vision—what I call "the associate illusion"—has lured countless practice owners into disappointment and financial stress. The harsh truth is that associates rarely outproduce the owner, and without proper systems in place, adding another doc...

Finding and Developing the Unicorn Office Manager 08.10.2025

You know what’s worse than not having an office manager? Having the wrong one. We all want that "perfect" hire, but perfect on paper rarely works in practice. This episode explores what really makes someone the right fit, whether you're promoting from within or hiring from the outside, and how to set them up for success in their new role. You'll learn three important things: th...

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