Dental Flow Podcast

Summary In this episode, Dr. Martin Rabinovich shares his journey of starting a personalized orthodontic practice, emphasizing conservative treatment approaches, the importance of patient compliance, and the value of board certification. He discusses treatment options, practice management, and insights into adult orthodontics.  sound bites "I like to keep it conservative and personalized.&quo...

There are several key decisions dental professionals face when choosing a marketing agency: deciding between long-term contracts versus month-to-month agreements, understanding the onboarding process, setting realistic expectations for SEO results, and evaluating the agency’s focus on measurable patient growth.  In this episode, Benjamin Suggs, host of the Dental Flow Podcast and owner of Flow New...

Summary In this episode of the Dental Flow Podcast, host Benjamin Suggs shares six effective strategies for dental practices to grow without increasing marketing expenses. He emphasizes the importance of optimizing Google Business Profiles, expanding financing options for patients, answering common patient questions online, implementing online scheduling, consistently gathering Google reviews, and...

In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the reasons behind the agency's decision to stop recommending mailers for dental clients. He highlights the shift towards digital marketing, the concept of mailer fatigue, and the declining effectiveness of traditional mailers. Suggs emphasizes the importance of targeting high-intent patients and evaluating the return on inv...

In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the keyword 'affordable dentist' and its implications for dental practices. He explores the varying definitions of affordability among patients, the reasons behind their search for affordable dental care, and who should consider targeting this keyword in their marketing strategies. Suggs emphasizes the importance of und...

Summary In this episode of the Dental Flow podcast, Benjamin Suggs discusses the phenomenon of former dental practice clients returning to his agency after leaving for various reasons. He explores the reasons behind their departure, including changes in management and unmet expectations, as well as the factors that led them to return, such as better results and more supportive agency relationships...

Summary In this episode of the Dental Flow Podcast, Benjamin Suggs shares four critical insights for dentists planning to start their own practice. He emphasizes the importance of location, targeting new patients, training front desk staff, and creating an exceptional patient experience. Each of these elements plays a vital role in the success and growth of a dental practice, and Suggs provides pr...

In this episode of the Dental Flow Podcast, host Benjamin Suggs shares a straightforward yet powerful strategy for dental practices to boost new patient bookings: instructing front desk staff to always offer an appointment time on every new patient call. By doing so, practices can uncover and address real objections that prevent bookings, gather valuable data on why patients may not schedule, and...

Summary In this episode, Benjamin Suggs discusses a significant update from Google regarding the indexing of Instagram content. He explains how this change can enhance the visibility of dental practices and offers practical tips on optimizing Instagram profiles for better search engine results. The conversation emphasizes the importance of creating valuable content, using keywords effectively, and...

Summary In this conversation, Benjamin Suggs discusses the significant impact of AI on Google search results, particularly how it affects traffic to dental websites. He explains the introduction of AI overviews by Google, which provide answers directly on the search results page, leading to a decline in clicks on traditional listings. Suggs offers six strategies for dental practices to adapt to th...

In this episode of the Dental Flow podcast, Dr. Bethany Brenner discusses her expertise in treating TMJ and sleep apnea, emphasizing the importance of understanding root causes rather than seeking quick fixes. She highlights the significant impact of sleep apnea on children, the misconceptions surrounding breathing issues, and shares real-life patient stories that illustrate the transformative eff...

In this conversation, Benjamin Suggs discusses the importance of understanding the annual production value of a new patient in a dental practice. He explains how to calculate this value and its significance in determining the return on investment (ROI) for dental marketing efforts. Suggs emphasizes the need for accurate data analysis and provides a step-by-step guide on how to derive meaningful in...

It’s strange how something as simple as the vibe of a waiting room can completely change how people feel about going to the dentist. When a place feels stiff and impersonal, it just adds to the anxiety that so many already bring with them. But when you walk into a space that feels warm and familiar—like your favorite neighborhood spot—it’s like your guard drops a little. That kind of atmosphere do...

In this conversation, Benjamin Suggs emphasizes the critical role of positive patient reviews in dental practices. He discusses how online reviews have become as trusted as personal referrals and outlines various strategies for showcasing these reviews effectively. From utilizing Google Business profiles to social media, email marketing, and print media, Suggs provides actionable insights on how t...

SUMMARY In this episode of the Dental Flow podcast, Benjamin Suggs interviews Andrew Riepe from Crown Tenant Advisors, a leading dental broker specializing in tenant representation in healthcare real estate. Andrew shares his journey from a minor league baseball player to a successful broker, emphasizing the importance of aligning real estate decisions with the goals of dental practices. The conve...

In this episode, we discuss how dentists can establish a standardized procedure for capturing and using before and after photos in their dental marketing, ensuring that the practice maximizes its marketing potential, attracts more patients, and enhances overall productivity and accuracy in task execution. Key Steps Understand the Importance of Full Face Photos Recognize that full face before and a...

Introduction In this episode, we examine Online Booking / Scheduling Apps for dentists. These are third-party platforms that allow patients to book appointments directly on a dental practice's calendar. Based on data analysis and client feedback, we analyze their pros and cons. Note: Flow New Patient Marketing does not sell this service, so you can be sure we are giving you an unbiased opinio...

Summary In this episode of the Dental Flow Podcast, host Benjamin Suggs interviews Matt Poppert from DDS Match South, a dental practice brokerage. They discuss the importance of confidentiality in the selling process, the dynamics between selling to DSOs versus private buyers, and the various types of dental practices that can be sold. Matt shares insights from his extensive experience in the dent...

Planning Your Dental Practice's 2025 Digital Dental Marketing Plan Overview The podcast discusses the importance of planning a comprehensive digital dental marketing plan for 2025. Emphasis is placed on enhancing digital experiences, utilizing automation and AI, and ensuring HIPAA compliance. Three overarching themes to keep in mind: enhanced digital experiences, automation, and HIPAA complia...

To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=5ZZ_xBXEpYI Leveraging YouTube for Dental Practices Overview YouTube has become a valuable platform for businesses, including dental practices, due to its search engine capabilities and vast user base. Creating video content is essential for leveraging YouTube effectively to reach potential patients. Different types of...

To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=BeIRxrmRJVE&t Optimizing Your Practice Name: A Guide for Dental Practices Introduction Importance of choosing a business/practice name Relevance for both startups and established practices Examples of Rebranding Dentist renaming practice due to new additions Consolidating multiple practices under one name Key Consid...

To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=KPbx6EpVedo Responding to Positive Reviews for Dental Practices Importance of Responding to Positive Reviews Google likes to see activity on its platforms Shows engagement and activity on your Google Business Profile Politeness and gratitude towards patients who leave positive reviews Why Responding to Positive Reviews...

To view this podcast on YouTube, please go to : https://www.youtube.com/watch?v=jYIXkRp1RSc How to Respond to Negative Google Reviews Identify the Negative Review Look up the reviewer in your system to verify if they are an actual patient. Determine if there was a mistake on your end that needs to be acknowledged. Crafting Your Response If there was a mistake, admit it and express a commitment to...

Dental SEO Hack: Leveraging Google Business Profile Q&A for Better Local SEO Importance of Google Business Profile Claiming and optimizing your Google business profile is critical for online marketing. Key component for showing up in the map pack on Google search results. Focus on Q&A Section Google business profiles have a Q&A feature for customers to ask questions. Businesses can ans...

To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=njSZnGY-ZtI Leveraging Social Media for Dental Practices Introduction Importance of social media for dental practices Focus on strengthening the dental practice brand in the local area Three Key Areas to Utilize Social Media Displaying Practice's Personality Avoid focusing solely on dental content People don't...