Tom Rudnai

Demand Geniuses: Revenue-Driven B2B Marketing

Business EN ↓ 57 episodes

Demand-Geniuses is the podcast for revenue-focused B2B Marketers. We bring you the latest insights and expert tips, interviewing geniuses of the B2B Marketing world to bring you actionable advice that you can implement to accelerate growth and progress you career. The role of Marketing in B2B go-to-market strategy has changed drastically. It's more important to revenue generation than ever as buyer engagement becomes more digital. We equip you with the information you need to thrive in this new, revenue-critical role.

Author

Tom Rudnai

Episodes

Mark Rogers: Building an Idea-Centric Content Strategy 13.05.2025 45:00

Welcome to this episode of the podcast! Join host Tom Rudnai as he sits down with Mark Rogers , Director of Content Marketing at FreshPaint, for a thoughtful exploration of content marketing, the role of AI, and tackling the challenges of modern B2B strategies. Drawing on Mark’s diverse experience across both agency and in-house roles, this conversation is packed with actionable insights, relatabl...

Anton Rius: How Customer Stories can shape Content Strategy 06.05.2025 49:45

Takeaways Anton Rius has 14 years of experience in content marketing, primarily in professional services. Corporate Visions is undergoing a significant reinvention to adapt to market changes. Marketing in professional services differs from B2B SaaS, focusing more on human connections. Content should not be limited to top-of-funnel activities; it plays a crucial role throughout the buyer's journey....

Jamie Pagan: Building a Cross-Format Content Engine 29.04.2025 53:48

Summary In this episode of the Demand Geniuses podcast, Tom Rudnai interviews Jamie Pagan, the Director of Brand and Marketing at Dealfront. Jamie shares his journey in SaaS marketing, discussing the challenges and excitement of working in a fast-paced environment. He elaborates on the innovative content strategy at Dealfront, including the launch of their bespoke streaming platform, Stream, aimed...

Felix Danczak: Market-Led Growth. What is it, and how do you prepare? 22.04.2025 57:24

S ummary In this episode, Tom Rudnai interviews Felix Danczak, exploring the transformative impact of AI on business and marketing. They discuss the impending AI revolution, the fragmentation of markets, and the evolution of buyer behavior. Felix emphasizes the need for businesses to adapt quickly to market signals and rethink their organizational structures to foster agility. The conversation als...

Kathryn Aragon: Aligning Content and Marketing around the Buyer Journey 15.04.2025 45:22

S ummary In this episode of the Demand Geniuses podcast, Tom Rudnai interviews Katherine Aragon, a seasoned marketing expert with over 20 years of experience. Katherine discusses her passion for growth, the evolution of content marketing, and the importance of building an authority ecosystem. She emphasizes the need for marketers to adapt to the changing landscape of digital marketing, particularl...

Joel Harrison - The key to truly great B2B Thought Leadership 08.04.2025 40:13

Summary In this episode of the Demand Geniuses podcast, host Tom Rudnai speaks with Joel Harrison, a veteran in the B2B marketing space, about the evolution of marketing, the impact of AI, and the importance of building trust and credibility in the SaaS industry. They discuss the need for marketing to adopt a commercial focus, the role of thought leadership, and the alignment between marketing and...

Mike Beech: Maintaining Go-to-Market alignment as you pivot 31.03.2025 40:09

Summary In this conversation, Mike Beech discusses his role at Corsolens and the company's focus on Causal AI, which aims to make data science accessible to a broader audience. He highlights the evolution of AI in the market, the importance of aligning marketing strategies with sales, and the challenges of measuring success in a startup environment. Mike also shares insights on the recent pivot at...