Demand Geniuses: Revenue-Driven B2B Marketing

Neil Patel, Co-Founder at Neil Patel Digital explains why most marketers are spending time and money on the wrong things. From Super Bowl ads that move the needle for almost no one, to AI tools that look impressive but drive zero revenue, Neil cuts through the noise and gets to what actually grows a business. In this minisode, we explore: (00:00) The uncomfortable truth about AI adoption - everyon...

Jillian Als is the CMO at Leadfeeder, the website visitor identification platform that recently consolidated its brand away from Dealfront. She joins the show to walk through what it actually takes to pull off a rebrand in a single quarter, why purpose work matters more than colours and fonts, and how she's rethinking paid search, AI's role in marketing, and what marketers should own in a world wh...

Justyna Dzikowska is the Head of Marketing at Brand24, the social listening and media monitoring tool helping companies measure their online presence. She joins the show to share what 10+ years in SaaS marketing has taught her about building brand visibility in the AI era. From working in traditional PR to why most companies are measuring LLM visibility wrong, Justyna offers a practical view on co...

Chelsea Castle is a content and brand marketing leader who most recently led content and brand at Close, the small business CRM. She joins the show to share what she's learned from building and inheriting content programs at startups including Chili Piper, Lavender, and Emma/Campaign Monitor, and why marketing is closer to renovating a house than following a playbook. Chelsea opens up on building...

Sarah Cameron, Head of Content & PR at ComplyAdvantage, cuts through the AEO hype to share what's actually moving the needle - and what your exec team is probably already asking you about. From vendor comparison content to tracking AI citations, she brings the receipts on a strategy that's delivering higher demo conversion rates than organic search. Tune into this episode, as we explore: (00:0...

Darren Chait is the CMO at beehiiv and ex-Head of Growth at Calendly. He joins the show to share how an Australian corporate lawyer ended up co-founding Hugo, leading growth at Calendly, and now shaping the playbook at one of the fastest-growing creator platforms. Along the way, he explains why the best CMOs think like CFOs, how the role of a marketer has shifted in 2026, and what actually makes a...

Esther Dawson, Global Brand & Content Lead at Breadcrumb, tackles one of B2B marketing's trickiest challenges: how to build a genuinely funny brand without making everyone cringe. She gets into the culture, the craft, and the calculated risks behind making humour work in industries where no one expects it. Tune into this episode, as we explore: (00:24) Culture first: why humour has to exist in...

Sophie Logan is one of the Top 50 Most Influential PPC Experts of 2026 and Community and Editorial Manager at Rough Agenda, the company behind Brighton SEO and HeroConf. She joins the show to pull back the curtain on what it actually takes to programme a large-scale marketing conference: managing 180 speakers, keeping content off the sales pitch, and building communities that outlast the event its...

Dave Boyce, revenue strategist and PLG expert, flips the funnel on its head and makes a compelling case for why the real money in B2B isn't at the top of the funnel - it's already inside your customer base. If you're still measuring success at closed-won, you're missing 90% of the story. Tune into this episode, as we explore: (00:16) The $100M ARR breakdown that'll make you rethink your entire mar...

Danny Kirk is the founder of ReddiReach, an agency specialising in AI search optimisation and Reddit organic marketing for seven to nine figure brands. He joins the show to walk through how Reddit actually works, why it's become central to AI search visibility, and what a practical Reddit strategy looks like for B2B marketers. A self-taught entrepreneur with a music degree and 15 years in startups...

Lisa Vecchio, Senior Director of Marketing at Veed.io, cuts through the AI video hype and gets practical - showing B2B marketers how to actually start creating more video content without a production team, a big budget, or a single creative bone in their body. Tune into this episode, as we explore: (00:39) AI video isn't just generation - the editing tools your team is sleeping on (03:45) Testing...

Neil Patel is the co-founder of NP Digital, a global marketing agency operating across 28 countries. He joins the show to share what 25 years of hands-on marketing actually looks like - from building a personal brand by accident to diagnosing why most marketers are spending time on the wrong things. He gets candid about the real ROI gap in AI adoption, why Super Bowl ads rarely move revenue, and w...

Louis Fernandes is a seasoned SaaS leader with over 30 years of experience in sales, marketing, and revenue leadership — and in this minisode, he cuts straight to what separates smart GTM from expensive mistakes. From ICP enforcement to comp plan design, Louis delivers a masterclass in building go-to-market motions that are actually built to last. Tune into this episode, as we explore: (00:32) The...

Araminta Robertson is the Managing Director of Mint Studios, a content marketing agency for fintech and financial services companies that turns content into measurable pipeline. She joins the show to share how she built her specialism from a personal finance blog she started at 18 into a full agency, and what that means for how she thinks about content strategy today. She gets into the GPT framewo...

Andy Crestodina, co-founder of Orbit Media Studios, challenges everything you thought you knew about SEO, search traffic, and AI visibility. If you think optimising your site's schema and markup is enough to win in 2026, Andy's here to tell you you're missing the point entirely. Tune into this episode, as we explore: (00:00) The research revolution: why B2B buyers are going deeper before they ever...

Natalie Marcotullio is the Head of Product Marketing and Growth at Navattic, the interactive demo platform helping B2B software companies create a better buying experience. She joins the show to share what ten years as a startup marketer, including a stint as Chief of Staff, taught her about building marketing that actually moves the business. She gets into the "unique and valuable" framework she...

Kelly Allen, CMO & Co-Founder at Unboring, delivers a masterclass on why brand isn't just marketing's responsibility - it's a team sport. Learn how to translate your marketing expertise into exec-friendly language, build cross-functional buy-in, and turn every employee into a brand ambassador who actually cares about the customer experience. Tune into this episode, as we explore: (00:00) Trans...

Chloe Thompson is the Director of Content Marketing at Visier, a people analytics and workforce intelligence platform. She joins the show to share her path from editorial to marketing and what it takes to build content foundations that actually scale. Chloe walks through the realities of content operations at different company stages, from scrappy Series A teams to mid-sized organizations with 500...

Nathan Thompson, Director of Marketing at Fullcast (formerly Senior Director of Product Marketing at Copy.ai), tackles one of the biggest gaps in AI adoption: it's not that people suck at prompting, it's that they're missing context. Discover how building a "brand brain" transforms AI outputs from generic to genuinely on-brand, and why the real engineering challenge isn't better prompts, but bette...

Sarah Cameron is the Head of Content and PR at ComplyAdvantage, a company specializing in financial crime compliance for banks, payments companies, and fintechs. She joins the show to unpack her unconventional path from English literature to marketing and the realities of creating compelling content in one of the world's most morally complex industries. She reveals what it takes to balance the gra...

In this week’s minisode, Liam Bartholemew tackles the challenge of measuring genuine impact in B2B content marketing. Discover how leading marketers move beyond vanity metrics, maximise content for both SDRs and senior leaders, and create resources that spark meaningful pipeline and revenue growth. Tune into this episode, as we explore: (00:00) Are “likes” lying to you? Measuring true content impa...

Brendan Hufford is a B2B content strategist and he delivers in how marketers can adapt their approach to content, SEO, and campaign strategy as market conditions shift. Hit listen for actionable insights for building sustainable marketing programs and offers a fresh take on the evolving role of SEO in SaaS. Tune into this episode, as we explore: (01:15) Sneaky positioning: Finding the right custom...

Esther Dawson is the Global Brand & Content Lead at Breadcrumb, the construction-tech company redefining health and safety documentation. She joins the show to unpack her unconventional path from New Zealand to the UK and the realities of marketing in one of the world’s most traditional industries. She reveals what truly makes a brand stand out in 2025, from daring rebrands to striking the per...

Content strategist Lee Densmer uncovers why busy content calendars don’t always equal results. Listen in as Lee shares practical advice for B2B marketers on pausing ineffective content, prioritising strategy, and making every channel count for measurable ROI. Tune into this episode, as we explore: (00:00) Gaps in B2B content strategy and common frustrations (01:27) The myth of more content = bette...

Dave Boyce is a veteran SaaS entrepreneur who has built and sold five companies, including exits to Amazon and Oracle. Now an advisor at Winning by Design, Dave Boyce brings a wealth of experience in designing revenue architecture and compounding growth strategies for scaling businesses. Dave unpacks the lessons learned from moving between startup and enterprise environments, the real value of exp...