Boundify | B2B Demand Gen HubSpot Agency

Demand Gen Studio

Business EN ↓ 82 episodes

Welcome to Demand Gen Studio, the live-stream series and podcast hosted by Boundify, where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.

Author

Boundify | B2B Demand Gen HubSpot Agency

Episodes

007. How to Come Up with 2021 Marketing Goals 06.10.2020 13:40

In this episode, I talked about these topics: working on marketing goals for 2021 and details about Google Ads quality score. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about demand gen metrics → https://www.boundify.io/blog/b2b-demand-gen-metrics-that-drive-business-growth 📞 Book a Free Strategy Call: https://www.boundify.io/lets-ta...

006. How Intelligent Tracking Prevention Impacts Marketers and Advertisers 29.09.2020 39:54

In this special episode, we had as guests Tim Lowry and Robbie Fitzwater. We drove into the changes introduced into Safari 14 and Apple's Intelligent Tracking Prevention and explored its implications for marketers and advertisers. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn about Tim's C.L.A.R.I.T.Y Framework → https://www.boundify....

005. SEO Vs. Paid Search 22.09.2020 34:37

In this episode, I talked about SEO vs. paid search and the types of goals in Google Analytics. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk 🎥 Subscribe to Demand Gen...

004. Gated Vs. Ungated Content 15.09.2020 28:52

In this episode, Leo and I discussed the pros and cons of gating or ungating your website content, depending on whether you want to prioritize lead generation or SEO and content engagement. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about content strategy → https://www.boundify.io/blog/from-chatbot-to-content-hero 📞 Book a Free Strat...

003. Paid Media KPIs for Each Stage of the Buyer Journey 08.09.2020 35:33

In this episode, Leo and I talked about why you need different KPIs for your paid advertising efforts depending on the stage of your journey of your potential buyers. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know 📞 Book a Free Stra...

002. Marketing And Sales Alignment 01.09.2020 31:51

In this episode, Leo and I talked about why marketing and sales teams at B2B companies are usually misaligned and what to do about it. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about prospecting vs qualification → https://www.boundify.io/blog/prospecting-vs.-qualification-in-lead-management 📞 Book a Free Strategy Call: https://www.b...

001. Paid Search vs. Paid Social 25.08.2020 28:39

For our first episode, we explored the difference between paid search and paid social and when it makes sense to use one or the other for your paid advertising strategy. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know 📞 Book a Free S...