Demand Gen Studio

Have you considered implementing call tracking for your B2B marketing campaigns but are unsure if it will improve performance or waste time and effort? Join me to explore the benefits of call tracking and how it can improve your results and help you better understand what works for each digital channel. 00:00 - Intro 01:01 - What is Call Tracking? 02:13 - How Call Tracking Works 03:08 - Static vs...

What's the difference between lead generation and demand generation? When do I use them? Should you be doing both? During this episode, we'll discover the key differences between demand generation and lead generation and how they work together to help your business succeed. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about pros...

A great-performing search ads campaign requires attention to detail, and it is not a set-and-forget endeavor. For our next episode, I'll share some of the critical areas that I review when auditing accounts for prospects. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about paid search → https://www.boundify.io/blog/search-type-campai...

Email marketing can be a powerful tool in your B2B marketing efforts. The key is segmentation and matching your message to the stage of your buyer's journey. During this episode, we'll explore how to tailor your emails to deliver relevant messages to your contacts that provide value for them and increase business for your brand. 🔗 Episode Resources: - Learn more about B2B demand generatio...

While, in general, paid search campaigns are by B2B marketers to get in front of high-intent users, there are nuances to the types of campaigns you can create. Join us to discover how your brand, the kind of product or service you offer, and your competitors' brand affect the paid search campaigns you should launch. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.b...

While this video and podcast series is dedicated to covering topics of interest to demand gen marketers, I've not shared my interpretation of demand generation and its purpose. Well, that changes today :) 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog/what-is-demand-gen-the-value-supply-chain-interpretation 📞 Book a Free Strategy Call: https://ww...

You have been charged with launching a brand new demand generation program, or maybe you want to improve upon something already implemented. How do you start? There are many moving parts to demand generation, and it is easy to get lost in the tactics and never-ending trends. In this episode, we'll continue our conversation on the foundation and clear steps for a successful demand gen strategy...

You have been charged with launching a brand new demand generation program, or maybe you want to improve upon something already implemented. How do you start? There are many moving parts to demand generation, and it is easy to get lost in the tactics and never-ending trends. In this episode, we'll discuss the foundation and clear steps for a successful demand gen strategy that will allow you t...

In the second episode of this two-part installment, we’ll take a closer look at generating high-quality leads at scale and breaking down the formula for doing so. Our previous episode discussed setting objectives and building a creative ad plan. Let’s take that plan into action while evaluating and expanding it, focusing on demand at the top and bottom of the marketing funnel. 🔗 Episode Resources...

You need every dollar paid to drive high-quality leads at scale, and that’s a fundamental marketing goal. So how can you best do this? Try following these steps. In this two-part episode, we’ll walk through the formula for generating quality digital advertising leads, looking first at the importance of setting objectives and building a creative plan. 🔗 Episode Resources: - Learn more about B2B de...

Video content is an essential tool for sharing messaging and highlighting new products and services in a uniquely visual way. But how well is your video content supporting your business goals? In this episode, we’ll look at how you can best leverage, analyze, and share video content so that each clip provides new opportunities for engaging with your audience. 🔗 Episode Resources: - Learn more abo...

Multilingual and multi-regional sites matter because diversity and communication are essential in an interconnected, globalized world. During this episode, we'll explore why using native language and localized content is a customer/user-centric approach that delivers optimal experiences. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more...

Sometimes, the key to increasing your leads' quantity and quality isn't bringing more traffic but ensuring that your website correctly captures and alerts your team across the many channels your website offers. During this episode, we'll explore how to audit and fix issues with your forms, phone numbers, shared inboxes, and chat options. You'll be surprised by the opportunities you...

Finding the right audience is critical for B2B companies. While paid search is great at intent, LinkedIn Ads are unique in their ability to target over 700 million business-focused individuals. Learn the essentials of this ad platform to increase your chances of succeeding in LinkedIn. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about...

Did you know that up to 50% of CRM implementation projects fail? Implementing a CRM is a complex task, but not an impossible one. During this episode, we'll dive into some common causes and how to avoid them to make a success of your CRM implementation. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about CRM implementations → https:/...

Are you taking full advantage of HubSpot's lifecycle stages?;During this episode, learn what they are, how to adapt them to our current contact management strategy, and improve communication and collaboration within marketing, sales, and customer success teams. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about the B2B buying journe...

Marketing is one of those activities that almost every company knows should be done. Still, when the time comes to put money in the budget, marketing professionals, especially in B2B, have a hard time justifying the investment and finding ways to prove ROI.During this episode, we'll explore how to justify your marketing budget and how to tie it to business outcomes. 🔗 Episode Resources: - Lea...

We all know that website speed matters, but why? And how do you know if your website is fast? And if it is not, what can you do about it? Join us for our first Boundify Live of 2021 with Tim Lowry from Tip Top Search + Marketing. We'll dive into what you need to do to speed up your website now. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Lear...

Should your organization drive new business opportunities and revenue through inbound or outbound initiatives? Should you deploy both? In any case, what is the difference? We will figure it out during this episode of Demand Gen Studio. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about justifying marketing spend → https://www.boundify.i...

We had an exciting conversation about marketing trends for 2021 with Mike Locke, a MarTech expert and CEO of the Marketing Technology Association. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about the future of demand gen → https://www.boundify.io/blog/the-future-of-demand-generation-and-b2b-marketing-with-joseph-poschel 📞 Book a Free...

In this episode, we had Guillermo Arenas from HubSpot, who shared how to optimize your B2B website for experience, performance, and security using HubSpot CMS. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about Hubspot Content Hub → https://www.boundify.io/blog/unveiling-the-implications-of-content-hub-for-b2b-marketers 📞 Book a Free S...

During this episode, we discussed the Facebook Pixel capabilities and how to use them to maximize your ad campaign performance. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about video marketing → https://www.boundify.io/blog/how-to-leverage-video-marketing-to-drive-b2b-demand 📞 Book a Free Strategy Call: https://www.boundify.io/lets-t...

During this episode, we talked about how to do competitive keyword research. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk 🎥 Subscribe to Demand Gen Studio on your fav...

During this episode, we talked about attribution models. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about demand gen metrics for B2B → https://www.boundify.io/blog/b2b-demand-gen-metrics-that-drive-business-growth 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk 🎥 Subscribe to Demand Gen Studio on your favorite platfor...

In this episode, we discussed brochure vs. demand gen websites and understanding website user experience using Hotjar. 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about the B2B buying journey → https://www.boundify.io/blog/the-evolution-of-the-b2b-buyer-journey 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk 🎥 Subscrib...