Demand Gen Confidential

Your demand gen engine isn’t broken. It’s stalling. In this episode of Demand Gen Confidential, I sit down with Tim Fitzpatrick, fractional CMO and marketing strategist, to diagnose why so many demand gen programs feel busy, but fail to create revenue impact. Marketing teams don’t have a tactics problem. They have a strategy gap. We break down the most common reasons demand gen engines stall, and...

What do bread baking, brisket, and B2B marketing have in common? More than you think. In this episode of Demand Gen Confidential, Jenn Stein joins to talk about what’s working in modern marketing, from building trust with your audience to aligning attribution models that executives believe in. You’ll hear: Why “Content is King” doesn’t mean what it used to. How to move from behavior-level metrics...

ABM isn’t a fancier way to run targeted demand gen. If you treat it that way, it fails. In this episode, Kristina Jaramillo of Personal ABM breaks down what true one-to-one looks like, when you’re actually ready to go up-market, and why ABM should start with customers to drive expansion before net-new.  We get into lagging “intent” signals, how to avoid tool-led strategy, what to measure, and the...

How do modern marketers drive traffic, choose tools that fit their system, and use AI to do better work (not just faster work)?  In this episode, product marketer and builder Sid Khaitan unpacks real-world tactics. Writing consistently for LinkedIn, mapping process before buying tools, and turning AI into workflows you’ll reuse. You’ll learn: How to start posting on LinkedIn without overthinking i...

Marketers are being asked to do more with less and still hit the same (or bigger) goals. In this episode, Brianna Ruiz (Director of Digital Advertising, Closed Loop ) lays out how to balance brand and performance when budgets are tight, how to actually measure brand’s lift without magical thinking, and how to use AI as an enhancer, not a replacement for human judgment. We cover: The “big squeeze”...

Want messaging that actually drives results? In this episode of Demand Gen Confidential , I’m joined by Chris Silvestri, founder of Conversion Alchemy, who brings a systems-thinking approach to copywriting rooted in psychology, strategy, and real customer insight. We cover: ✅ How to shift your messaging in the profitability era ✅ The difference between positioning and messaging (most marketers b...

Stop doing what every marketer thinks they’re supposed to do. And start thinking really hard about what actually works. In this episode of Demand Gen Confidential , I talk with Austin Sandmeyer of Sendoso about breaking out of the B2B marketing status quo. They killed MQLs, ditched traditional trade shows, and took a risk running a Severance-themed campaign. Austin is a heavy user of AI to empower...

In this episode of Demand Gen Confidential, host I talk with seasoned growth marketer and fractional CMO David Cardiel to unpack what it takes to thrive as a modern B2B marketer in today’s environment of lean teams, profitability mandates, and executive scrutiny. David shares hard-won lessons from scaling marketing teams through acquisition, aligning with sales and finance on metrics that matter,...

Marketing teams track more metrics than ever, but which ones actually matter? Connie Wang - data analyst, ex-PhD researcher, and one of the sharpest minds in measurement strategy - helps us cut through the noise. Learn how to avoid common analytics traps, choose better metrics, and make decisions with confidence. This episode is a must-listen for marketers who want to sharpen their measurement ski...

In this episode, Guido Nuijten joins us to break down how to stop running boring campaigns and start building smarter, revenue-generating ones. We dive into why focusing on targeting beats channel obsession, how brand awareness fuels real pipeline growth, and why marketers need to work hand-in-hand with sales for true impact.  Plus, Guido shares fresh insights on using offline marketing creatively...

Advanced conversion signals and attribution are redefining paid efficiency. Join us in this episode of Demand Gen Confidential, where we dive deep into advanced marketing tactics with special guest Harry Hawk, a seasoned marketer with a wealth of experience.  Learn about the nuanced world of multi-touch attribution, AI in marketing, lift tests, and Harry's concept of deep funnel optimization t...

In this episode of Demand Gen Confidential, we sit down with Frederik Hermann, VP Marketing at Akia, to explore innovative marketing strategies and the future of digital marketing in the era of Generative Engine Optimization and AI. Frederik shares insights from his extensive background in marketing and experience with multiple tech startups. We dive into the evolution of SEO and the rise of Gener...