DELTAMV’S INSIGHT BITES

Traditional marketing funnels are no longer fit for purpose in an increasingly automated and fragmented digital landscape. In this episode, we explore why human insight is the key to navigating the ‘messy middle’ of customer journeys.  Using adult vaccination as a case study, we discuss moving from linear metrics to a complete systems approach. We highlight an innovative AI-driven method that comb...

AI is changing the way pharma delivers omnichannel, but is it improving engagement or just adding to the noise?  In this episode, we explore how pharma can avoid repeating past mistakes, how hyper-personalization and localization are being applied across markets, and why human insight is the key to making AI truly effective in reaching doctors. 

With email engagement declining, pharma is turning to messaging apps like WhatsApp, LINE, and Zalo to reach doctors in a more direct and personal way. How can pharma avoid repeating the mistakes it made with email?  In this episode, we explore how different countries are using messaging apps, what doctors really think about pharma outreach on these platforms, and why messaging needs to stay conver...

Pharma emails are flooding doctors’ inboxes, but instead of engaging with them, they’re getting ignored. Is pharma abusing email as a channel? In this episode, we dive into how email fatigue is affecting doctor engagement, why most emails aren’t working, and how companies should rethink their strategy. 

Doctors’ prescribing behavior varies across healthcare settings and influenced by factors such as patient profiles, the work environment, and doctor’s pain points in each setting. Although originator drugs are prescribed at a higher rate in private medical centers compared to public ones, their use is still constrained, especially in context of doctor-owned clinics. In this episode, we discuss the...

Despite the rapid rise of various private medical centers, doctor-owned clinics continue to play a significant role in Vietnam's healthcare market. In this episode, we explore the reasons behind their continued prominence and examine how these clinics became key players in the private healthcare sector. Mặc dù ngày càng nhiều cơ sở khám chữa bệnh tư nhân mở ra, các phòng mạch tư vẫn chiếm dun...

Patients have long deferred to the doctor’s recommendation on treatment; however, in this new evolving landscape, traditional roles are being challenged. Patients are more vocal about their needs and demands. It’s critical to understand how norms are changing, what is now shaping the way doctors practice, and how private medical settings have adapted to this new competitive environment. In this ep...

In 2021, private medical centers accounted for 95% of all medical facilities in Vietnam, highlighting their dominance in the healthcare sector. This rapid privatization is driven by various factors with increasing patient demand as a key driver. In this episode, we explore how this rising demand is fueling the growth of private healthcare and the significant opportunities it offers for pharmaceuti...

The pharmaceutical industry is using models for treatment adoption that can be traced back over a hundred years. At DeltaMV, we question how relevant these models are in today’s digital world. Should we be looking over the fence at FMCG models and move on from the established approach?      In this episode, we share key insights from our conversations with clinicians across Asia-Pacific around how...

Behavioural science combines elements of economics and  psychology to understand how and why people behave the way they do. Classic economics assumes that human beings are rational decision makers, but we all know that our choices are often anything but rational! DeltaMV is a leader in the field of behavioural science and uses these principles to shape the work we do.   In this podcast, we will be...

In the final episode, we share what kind of program you need to put in place to capture these five metrics. In addition, we go on to share how these can be integrated into the business so that they are the backbone of success not only for the omnichannel but across the whole business.  

In this episode, we share the actual five metrics and how they support better decision-making.

The starting point for defining the ideal set of metrics must be the decisions you need to make in managing the omnichannel successfully. In this episode, we define what these questions are across performance, marketing and business outcomes.

In this episode, we discuss why only looking at internal data such as open-rates, click-through rates, and webinar attendance is at best a very blinkered view of market reality. In addition, we go on to explain that in spite of the promise of AI/ML models, they are doomed to fail trying to correlate specific omnichannel actions and sales. The ideal model is one that links performance metrics with...

In this 2-part series, we invited Nick Leach the CEO of On—Purpose. Solutions and author of Leading on Purpose: The Guide to Creating a Purpose-Driven Culture to share his experience on creating a purpose-driven culture and how to implement it into your business. Part 1 - Purpose-driven culture and how to cultivate While there are many published books that discuss the importance of a purpose-drive...

In this 2-part series, we invited Nick Leach the CEO of On—Purpose. Solutions and author of Leading on Purpose: The Guide to Creating a Purpose-Driven Culture to share his experience on creating a purpose-driven culture and how to implement it into your business. Part 2 - Implementing purpose-driven principles Building off the initial conversation, we talk about how to implement these ideas, the c...

DeltaMV Insight Bites Welcome to DELTAMV’S INSIGHT BITES podcasts – insights to shape the future of your business.  Leveraging the wisdom of behavioural science, we offer a unique perspective on understanding the latest trends shaping the world of business and marketing around you.  Let’s start a conversation! Insight Bites for healthcare marketing 4 steps to build successful clinician multi-chann...

DeltaMV Insight Bites Welcome to DELTAMV’S INSIGHT BITES podcasts – insights to shape the future of your business.  Leveraging the wisdom of behavioural science, we offer a unique perspective on understanding the latest trends shaping the world of business and marketing around you.  Let’s start a conversation! Insight Bites for healthcare marketing 4 steps to build successful clinician multi-chann...

DeltaMV Insight Bites Welcome to DELTAMV’S INSIGHT BITES podcasts – insights to shape the future of your business.  Leveraging the wisdom of behavioural science, we offer a unique perspective on understanding the latest trends shaping the world of business and marketing around you.  Let’s start a conversation! Insight Bites for healthcare marketing 4 steps to build successful clinician multi-chann...

DeltaMV Insight Bites  Welcome to DELTAMV’S INSIGHT BITES podcasts – insights to shape the future of your business.  Leveraging the wisdom of behavioural science, we offer a unique perspective on understanding the latest trends shaping the world of business and marketing around you.  Let’s start a conversation! Insight Bites for healthcare marketing 4 steps to build successful clinician multi-chan...