Delivering Marketing Joy

Who wants to become smarter about AI? On episode 536 of Delivering #MarketingJoy, Russ Henneberry talks to us about AI and the biggest mistakes he sees business owners and marketers making with it, why it's NOT just about prompts, and why "digital labor" is going to become a trend in the near future. Watch now!

This time on the Better Merch...Better Marketing podcast, Jade and I talk about advice we needed to hear (that stuck with us), how to elevate your next event, how we are using AI each day...and why Dad was right this time! Watch now!

The real estate space is competitive—which means standing out isn’t just about having the most listings or the biggest advertising budget. It’s about building relationships, creating value, and staying top-of-mind. In this podcast, I break down four powerful ways realtors can market themselves more effectively to grow their brand, connect with their community, and ultimately generate more business...

In episode 535 of Delivering #MarketingJoy, Brook Shepherd joins us to talk about how good agencies are using AI to improve their work, how to combine creative and data to create the best ads, and how universities can grow in the face of declining enrollments. Tactical stuff here...listen now and subscribe!

Branded merch is one of the most powerful marketing tools—when used correctly. But too many marketers make costly mistakes that hurt their brand instead of helping it. In this episode, I break down the five biggest mistakes businesses make with branded merch and how to avoid them.

🎙️ In this episode of Better Merch…Better Marketing, Jade and Kirby dive into: 🚀 Podcasts that inspire success – Jade recommends Mel Robbins & Ed Mylett, while Kirby loves Alex Hormozi & Jon Acuff. 👟 Nike x Skims collaboration – Is this a genius marketing move or just hype? 🆚 Trendy vs. Timeless Branded Merch – Which one should you choose for your brand? (Spoiler: It depends!) 🎤 Dad Was Wrong...

On episode 534 of Delivering #MarketingJoy, Luke Lunkenheimer joins us to talk about how he learned to channel his desire for dopamine rushes for success, why (and how) success breeds success, and why confidence raises sales by 67%! Watch now!

In this episode of Better Merch…Better Marketing, Kirby and Jade break down their favorite (and not-so-favorite) Super Bowl ads, debate why branded apparel doesn’t have to be boring, and reveal the ONE piece of branded merch that every company should have. Plus, in a shocking turn of events… Dad was RIGHT about something. (You don’t want to miss this.) And finally, we’re giving a big shoutout to J...

This time on episode 533 of Delivering #MarketingJoy, Bill Petrie joins us to talk about his new podcast, he gives advice on how to create content that matters, and why to be unapologetically yourself. Watch now!

Branded merchandise isn’t just swag—it’s a powerful tool to drive sales, increase engagement, and build customer loyalty when used strategically. In this video, I break down five proven ways to use branded merch to grow your business this year: ✅ Improve direct mail open rates by making it "bumpy" ✅ Increase show-up rates with a simple pre-event merch strategy ✅ Incentivize referrals and build...

This time on the Better Merch...Better Marketing podcast, Kirby and Jade discuss the latest about tariffs (and what you can do), what matters to great employees, and how to become a brand with a purpose. Listen in now!

This time on Better Merch...Better Marketing, Jade and I discuss our "marketing pet peeves" right now, the coolest products we saw at PPAI Expo in Las Vegas, whether phone calls or emails are best, and a special shout-out to Shrivers Hospice.

On episode 532 of Delivering #MarketingJoy, Carly Ries joins us to talk about effective marketing for solopreneurs and small businesses, why engagement (especially on Linkedin) can really build relationships, and how to overcome the loneliness of an entrepreneur's life. Listen now!

On episode 531 of Delivering #MarketingJoy, Sarah Marie-Clark joins us to talk about what your branded merch partner wants you to know if you are doing a re-brand, why it makes sense to have purpose behind your branded merch, and how to use retail to inspire our branded merch. Listen now.

In episode 2 of the Better Merch...Better Marketing podcast, Jade and I discuss how we felt about TikTok going away (and coming back), lessons we learned from the PPAI Expo, answer a question on how to gain clients and give a shout out to a few local businesses. Listen now!

We’re thrilled to announce the launch of our brand-new podcast, Better Merch...Better Marketing, featuring Kirby Hasseman and Jade Crider! This weekly show is designed to explore marketing, branded merchandise, and everything in between—all while sharing some laughs and insights along the way. If you’re looking for actionable tips, fun discussions, and a fresh perspective on building your brand, y...

In this audio, I talk about why building a brand (and enthusiastic brand ambassadors) matters. In addition, I talk about 4 things you can do right away to start building a brand that will help you build your business.

Now is the perfect time to start intentionally creating your life (whenever you see this video). That means setting goals for your life. In today's video, I talk about why goal-setting matters, how to begin the process, the 5Fs of goal-setting, and how to get started. Watch now, and let's make this year the best year yet!

In episode 529 of Delivering #MarketingJoy, we talk with James Hurman about how to treat marketing more like a science, why we NEED to invest in Brand marketing, and why creativity is the X Factor in marketing success. Watch now!

On episode 530 of Delivering #MarketingJoy, Nick Kraus joins us to talk about his book The Sharkbite Method, the power of the content calendar, and how to measure your ROI on marketing and advertising. Watch now!

On episode 528 of Delivering #MarketingJoy, Taylor Wilson joins us to talk about how to create a brand that resonates with the market, when it might be time for a rebrand, and how kindness can drive revenue growth. Lots to dig into here! Watch now!

On episode 527 of Delivering #MarketingJoy, Jason Kramer joins us to talk about how to turn marketing into a profit center, how nurturing can create more customers, and how to use your CRM to do marketing better. Great insights in this one! Listen now!

Want to grow your business? Grow your following. Here are 5 tips on how to do social media BETTER for your business.

On episode 526 of Delivering #MarketingJoy, Jon Gillham joins us to discuss how to balance originality and automation with AI, how marketers can effectively use AI, and how AI will change the marketing landscape in the next couple of years. Listen now!

The better your list, the stronger your business. In today's DMJ 1 on 1, we talk about why it matters to grow your list, why it's important to have owned media, and how to start the process of building a BETTER customer list.