Delivering Marketing Joy

In this week's episode of Delivering #marektingjoy Bill Petrie returns to discuss "the solopreneur circus", common mistakes in brand messaging and how to fix them, how to select the proper tools, and advice he'd give to his younger self. Listen now!

The business landscape is changing fast, and what worked yesterday won’t always work tomorrow. In this video, I share 7 business truths to keep in mind as you head into 2026—insights shaped by real-world experience, shifting technology, and evolving customer expectations. Whether you’re a business owner, leader, or marketer, this conversation is designed to help you think more clearly about what’s...

The first Better Merch…Better Marketing episode of 2026 is here. Kirby and Jade share business lessons from quick-serve restaurants, break down the top five categories of branded merchandise people actually keep, and discuss their goals for the year ahead. They also spotlight the Moon Jams Bundle as the Product of the Week and highlight Marlite for giving back during the holiday season. A great ep...

In this week's episode of Delivering #marketingjoy Kevin Surace joins the show to discuss the power of invention in marketing, embracing AI, the joy success principle, and transforming complaints into opportunity. Watch now!

In this week's episode of Delivering #marketingjoy Carrolee Moore joins the show to discuss the currency of visibility, 3 non-negotiables for visibility strategies, visibility powerpoints, and more. Listen now!

In the final episode of Better Merch...Better Marketing, Kirby and Jade reflect on the year that was and look ahead to 2026. They share a few areas they want to focus on in the coming year, revisit the Dad Was Right/Dad Was Wrong segment including Jade’s realization that cold calling was not as bad as expected, and wrap up with their biggest takeaways from 2025. A thoughtful and candid conversatio...

In this week's episode of Delivering #marketingjoy Drew Holmgreen joins the show to discuss the next PPAI Expo, how to prepare for it, how the preparations are going, takeaways from his first year as president, and more. Watch now!

In this episode of Better Merch...Better Marketing, Kirby and Jade debate their favorite Christmas movies, recap Kirby’s visit to Bluffton for chamber events and sales training, and discuss Australia’s proposed social media ban for kids. They also spotlight the BELLA+CANVAS Heavyweight Pullover Hoodie as the Product of the Week and give a shout out to the Greater Bluffton Chamber of Commerce for w...

In this week's episode of Delivering #marketingjoy Anthony Karls joins the show to discuss profit engines, optimizing digital strategies, identifying and fixing website leaks, and more. Watch now!

Want to elevate your brand? In this episode, I break down 4 simple but powerful tips that any business can use to stand out, build trust, and connect more deeply with customers. These practical ideas will help you create a brand people actually remember.

In this episode of Better Merch…Better Marketing, Kirby and Jade compare two Black Friday promotions and explain why Lowe’s delivered real value while TARGET missed the mark. They dig into the growing use of QR codes and why most businesses still are not using them effectively, emphasizing that calls to action should appear just as often on merch as they do in advertising. Jade also shares why now...

Catch this week's episode of Delivering #marketingjoy as Len Ward joins the show to talk about transitioning from Wall Street to marketing and AI, shifting from "search and retrieve" to "solve my problem", what separates those who adapt to AI, and much more. Watch now!

In this week's episode of Delivering #marketingjoy Kevin Downey joins the show to discuss B2B lead generation, finding the right sales reps, email marketing strategies for B2B, and more! Watch now.

Branded merch isn’t about slapping a logo on a product—it’s a strategic tool that solves real business problems. In this video, we break down how the right merch can help you improve: • Awareness: Get your brand seen in the right places • Trust: Build credibility through consistent presence • Loyalty: Create positive touchpoints your audience remembers • Engagement: Spark interaction and keep your...

Join Kirby Hasseman and Jade Crider for a new episode of Better Merch…Better Marketing. This week they dive into the rise of microdramas in content and how brands can use storytelling in simple, fun ways. They also talk about why now is the best time to start planning your goals for 2026, instead of waiting until January. Jade shares insights on LinkedIn Navigator and how business owners can use L...

In this week's episode of Delivering #marketingjoy Dave Mastovich joins the show to discuss how to make marketing move the needle, the 6 right fit target markets that matter, using the 80-20 principle to guide marketing decisions, and more! Watch now.

In this episode of the Better Merch...Better Marketing podcast, Kirby Hasseman and Jade Crider talk about Youtube TV and Disney negotiating (and how that affects Kirby and marketers), the New York City Marathon controversy of letting influencers go ahead of the pros, and how AI might be affecting your buyers' behaviors (and what we need to do about it). As always, we feature an amazing product of...

In this week's episode of Delivering #marketingjoy Jason Henneberry joins the show to discuss the most common struggle when engaging clients, building marketing that doesn't feel like marketing, turning a personal brand into a repeatable marketing engine, and much more. Watch now!

In this video, I talk about 5 lessons that I've learned from Alex Hormozi that you can use in any area of your business. Watch now!

In this week’s episode of Better Merch…Better Marketing, Kirby Hasseman and Jade Crider dive into creating repeatable content, making PR packaging meaningful, and learning from a purpose-driven brand from across the globe. They also feature a practical and elevated merch item and end with a shout-out rooted in community and service.

In this week's episode of Delivering #marketingjoy Charlie Grinnell joins the show to talk about marketing like a media company, treating AI like a frienemy, and why the best marketers are "stalkers." Watch now!

In this episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman talk about Kodak’s nostalgia marketing campaign, investing in yourself through growth and learning, and their biggest travel pet peeves. They also feature the OxFord Backpack from AceHigh and give a shout out to the Coshocton County Commissioners for their new community ice rink.

In this week's Episode of Delivering #MarketingJoy Jason Nokes joins the show for his FOURTH time! In this episode, Kirby and Jason discuss the shift on how distributors are approaching marketing, having a system of consistency, the "I CAN" framework, and the future of the promo industry. Listen now!

In this episode of DMJ 1 on1, I talk about 3 ways you can combine digital and physical marketing to drive better marketing results. Watch now!

This week, Jade Crider and Kirby Hasseman talk about Canva’s bold renewal email strategy, Jade’s creative approach to finding new clients on social media, and a tech “glitch” that’s driving Kirby crazy. Plus, the Product of the Week — the 24-Can Glacier Peak XL Cooler Bag — and a shout out to the Friends of the Park Half Marathon in Coshocton County. #BetterMerchBetterMarketing #HassemanMarketing...