Tina Harirchian

Defining Next

Business EN ↓ 12 episodes

Defining Next is a podcast where we dive into the founder stories behind tomorrow's most talked about brands. Hosted by Tina Harirchian of Sand Studio Designs, we’re peeling back the layers to explore the messy, inspiring, and game-changing moments behind today’s visionary brands. From unexpected pivots to big wins, we’re celebrating what it really takes to build something that redefines their industries. At its core, Defining Next is about spotlighting the founders who lead with intention and purpose—those who aren’t just building businesses, but reshaping the world around them.

Author

Tina Harirchian

Category

Business

Podcast website

www.sandstudiodesigns.com

Latest episode

Sep 22, 2025

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Episodes

Clean, Cool, and Created for Her with Body of Work Vitamins 22.09.2025

Two best friends, one bold idea, and a shared vision to redefine what wellness looks like for young women today. 💊✨ When Alex Brown and Jacqueline Maslan noticed that the supplement aisle had everything but a brand designed for young women, they didn’t just take notes, they created Body of Work , the first clean vitamin brand made exclusively for young women. In this episode, we peel back the cu...

Redefining Women’s Strength with Lifting the Mood 15.08.2025

Five years. Eight prototypes. One vision: to prove women are stronger than the fitness industry thinks. When Laura Meyer couldn’t find adjustable dumbbells that were functional, beautiful, and designed with women in mind, she built them herself—bootstrapping Lifting the Mood from sketches on paper to a near sell-out launch. In this episode of Defining Next , we dive into Laura’s journey from navig...

Creating the World’s First Dissolving Mascara with Aer Cosmetics 30.07.2025

This one’s for the founders who are building big things with heart, grit, and a clear vision. In this episode, I’m joined by Paige DeAngelo—the founder and inventor behind Aer Cosmetics, the clean beauty brand shaking up the industry with the world’s first dissolving mascara tablet (yes, really). What started with a $22 CVS run turned into a patent-pending, refillable mascara designed to be kind t...

The Brand That Tall Girls Have Been Waiting For with LARSON the Brand 11.06.2025

In this episode of Defining Next , host Tina Harirchian with Sand Studio Designs sits down with Camryn Larson, founder of LARSON—a fresh, elevated fashion brand for tall women, born from a college capstone project and now on the cusp of a full product launch. At 6 feet tall, Cameron grew up navigating the frustrating gap in fashion for tall bodies. What began as a branding assignment in her advert...

Just Wellness, no Hype with Indigo Tonics 17.05.2025

Can natural supplements be both effective and elegant? Michelle says yes—and she’s built a brand to prove it. On this episode of Defining Next , I sit down with Michelle Parra, the founder of Indigo Tonics, a nutraceutical company creating high-quality, science-backed tinctures designed to support focus, sleep, and immunity—without the overwhelm. What began as a personal health transformation beca...

Building What You Wish Existed with Cozy Clip 16.04.2025

From the notes app to sold-out launches, this is how Elena turned a simple frustration into a viral, waitlisted product. In this episode of Defining Next , I sit down with Elena diStefano, founder of Cozy Clip —the world’s first flexible claw clip. What started as a personal annoyance with traditional clips turned into a three-year journey of prototyping, pitching, and building something entirely...

Rewriting the Skincare Narrative with Figgi Beauty 24.03.2025

From human rights to hypersensitive skin — Dr. Jeanne’s journey is anything but ordinary. In this episode, we get into the real story behind Figgi Beauty, the skincare brand redefining what it means to care for sensitive skin and sensitive souls. After being diagnosed with panic disorder, Jean quickly realized that healing had to go deeper than just the surface — and so began a new chapter rooted...

Designing a lamp That feels like a friend with Buddy 11.03.2025

In this conversation, Chevy Chanpaiboonrat shares the journey of creating Buddy, a lighting brand that’s redefining how we experience our spaces with lighting. She discusses the emotional connection behind the design, the importance of community, and the challenges faced as a young entrepreneur. Chevy emphasizes the significance of marketing strategies and the future of the lighting industry, whil...

Bridging the divide with the hot girl's CFO, Investrio 04.03.2025

In this episode of Defining Next, I sit down with Joyce Medeiros and Laura Texidor, the powerhouse duo behind Investrio—a platform designed to help women entrepreneurs take control of their finances and secure the funding they deserve. We dive into their journey of launching Investrio, the challenges they’ve faced as fintech founders, and why they decided to pivot their focus toward solopreneurs....

Reinventing the way energy feels with Drink Benny 24.02.2025

On today’s episode, I’ll get to chat with Paige and Julie the co-founders and co-CEOs of Benny, the energy brand reinventing the way energy feels. After transforming their mental and physical "rock bottoms" with major lifestyle changes, including cutting the excessive caffeine and incorporating superfoods like adaptogens and nootropics, Julie and Paige knew they needed to share these ing...

Changing the Way We Talk with Off the Record Card Game 12.02.2025

What happens when you realize the conversations we have daily barely scratch the surface? Kate Terentieva, the founder of Off the Record, set out to change that. In this episode, I sit down with Kate to talk about her journey from creative director in the ad world to launching a product that’s all about real connection. Off the Record is more than just a card game—it’s a tool for fostering deeper,...

This Is Defining Next: Why I’m Here & What’s Next 10.02.2025

Welcome to the very first episode of Defining Next ! In this quick preview, I’m pulling back the curtain on why I started this podcast, what Defining Next is all about, and the kinds of conversations you can expect. Think founder stories, creative breakthroughs, and the messy, game-changing moments behind building a brand that leads. If you’re a founder, creative, or just someone who loves a behin...

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