Deconstructing Data

From launching to scaling, how do founders get marketing right the first time? This week on Deconstructing Data, we're joined by Julie Matzen, Co-founder of The Boarderline and seasoned marketing and brand strategist with over 20 years of experience helping businesses build smarter funnels, stronger brands, and better campaigns. Julie has reimagined digital advertising for startups and scaling...

How do you know your marketing is actually working? On this episode of Deconstructing Data, we’re joined by Adam Ortman, Founder and President of Kinetic319, to explore the truth behind performance, beyond just clicks and conversions. Adam brings decades of experience at the intersection of media, analytics, and consumer psychology, helping major brands like Nike, American Express, and UnitedHealt...

Tim Berney, CEO of VI Marketing and Branding, brings more than 30 years of strategic marketing leadership to this week’s episode of Deconstructing Data. As the founder of one of the region’s leading agencies, Tim has helped brands across industries adapt to the digital shift, using data to shape smarter campaigns and more meaningful engagement. In this conversation, we’ll explore how data can driv...

When data lives in silos, marketing falls short. This week on Deconstructing Data, we’re joined by Cedric Chereau, a seasoned leader in customer engagement and personalization, to unpack why first-party data is every marketer’s most powerful asset, and how to turn it into meaningful action. With years of experience transforming loyalty programs into scalable, data-driven engines for growth, Cédric...

Janet Barker-Evans, Chief Creative Officer at AbelsonTaylor Group, is a creative force known for leading award-winning work across nearly every marketing discipline. From brand campaigns to CRM, digital innovation to experiential marketing, she has consistently pushed the boundaries of what's possible, across industries like pharma, tech, CPG, and finance. Today, she leads high-impact creative...

Numbers tell a story, if you know how to read them. On this episode of Deconstructing Data, we’re joined by Laura Forester, an award-winning marketer and strategist who blends data with storytelling to create meaningful brand connections. As Director of US Brand Strategy at Gravity Global, Laura is passionate about human-centered design and turning insights into action. We’ll explore: 1. Data and...

On this episode of Deconstructing Data, we are joined by Jordan Smith, Founder and CEO of MyModel, Inc., the platform powering the first user-owned supply of real-time behavioral data. Jordan shares her journey from navigating the "cookiepocalypse" as a Sales Manager at Taboola to founding a company focused on creating brokerless, consent-based access to behavioral data. Her vision: to b...

Ashleigh Cook, CMO of RainFocus, is joining Deconstructing Data on October 16 to break down how modern marketers are unlocking the power of first-party data, personalization, and AI, especially when it comes to event strategy. Ashleigh has built and scaled global marketing programs that actually move the needle. Her approach is rooted in data, driven by strategy, and focused on impact. From demand...

Modern marketing is experiencing a data reckoning. From fractured insights to inconsistent measurement, marketers are under more pressure than ever to make sense of the chaos. On this episode of Deconstructing Data, we’re joined by Outi Karppanen, Lead Marketing Industry Strategist at Supermetrics, to explore what it really takes to navigate marketing data overload and unlock true performance. Wit...

What happens when unsold inventory turns into opportunity instead of waste? On this episode of Deconstructing Data, we’re joined by Amrita Bhasin, Co-Founder and CEO of Sotira, to uncover how AI, supply chain strategy, and reverse logistics are reshaping the $800B retail space. Amrita is a nationally recognized retail leader whose work has been featured in Forbes, Fortune, Bloomberg, CNBC, and mor...

How do you turn your data and content into actual business outcomes? Join us for Deconstructing Data on September 25 as we welcome Marni Carmichael, Head of Marketing at ImageSource, a process automation powerhouse helping organizations make work easier through smart technology and even smarter marketing. With over 25 years of experience in product marketing and strategy, Marni has led high-perfor...

Bad data is more than an inconvenience, it’s a revenue killer. This week on Deconstructing Data, we’re joined by Eli Goodman, CEO and Co-Founder at Datos, A Semrush Company leading the way in enterprise data intelligence. Eli brings powerful insights into how dirty data impacts AI model accuracy, increases operational costs, and weakens customer trust. If you’re working with machine learning, pred...

Join us live for Deconstructing Data as we welcome Eric Vaughan, CEO at IgniteTech, with decades of experience leading enterprise software companies through AI-first transformation, M&A integration, and digital reinvention. Eric has executed more than 60 mergers and acquisitions, turning around underperforming companies and consistently delivering 60–70%+ EBITDA by embedding AI into every laye...

What if you could know exactly who is visiting your website, without a form fill? On this episode of Deconstructing Data, we’re joined by Jesse Ouellette, Founder of LeadMagic, to explore the cutting edge of visitor identification, data matching, and scalable infrastructure. Jesse has built a SaaS solution that helps businesses reveal anonymous website traffic and map it to decision-makers. His wo...

What’s powering the most successful Shopify brands right now? A smarter, leaner data stack. On this episode of Deconstructing Data, we’re sitting down with Kyle Hamar, CEO of OmniRocket, who has spent over a decade helping eCommerce brands scale through data strategy, automation, and revenue-focused systems. We’ll break down the data challenges facing online sellers and how leading brands are turn...

What if your customer conversations held the keys to your next revenue breakthrough? Ryan Johnson, Chief Product Officer at CallRail, joins us live to explore how AI is reshaping the way modern businesses understand, engage, and convert their leads. With more than 15 years of experience growing product teams and scaling platforms to $100M+ ARR, Ryan brings a powerful blend of startup grit and ente...

On this episode of Deconstructing Data is for the marketers who know their martech stack is only as strong as their data foundation. We’re going live with Ana Mourão (again), Global CRM & CDP Advisor at Stanley Black & Decker, Inc. and one of the sharpest voices in first-party data strategy. Ana has unified 7M+ customer profiles across global markets, cut acquisition costs by 15%, and buil...

What if your search data could tell you what your customers want and where they are? Join us on Deconstructing Data as we sit down with David Hunter, CEO of Local Falcon, the leading local rank tracker transforming how businesses see search visibility. With over a decade of experience in SEO and digital strategy, David has helped businesses, from startups to enterprises, tap into hyperlocal data t...

As AI transforms marketing and customer data becomes a new form of digital currency, the rules of engagement are changing fast. In this episode of Deconstructing Data, we’re joined by Ted Sfikas, Field CTO at Amplitude, where he helps enterprise teams unlock the full value of their data strategies. With deep expertise in SaaS, digital marketing, AdTech, and AI, Ted brings a forward-thinking yet pr...

Email may be one of the oldest digital marketing tools but it's far from outdated. With AI and automation, it’s getting a major upgrade. On this episode of Deconstructing Data, we’re joined by Brian Minick, Chief Operating Officer at ZeroBounce, a leader in email deliverability, validation, and data hygiene. Brian brings firsthand insight into how smarter data and automation are reshaping outb...

Real estate marketing is undergoing a major shift, and the smartest teams are starting with the voice of the renter. On this episode of Deconstructing Data, we’re joined by Michael Broder, Co-Founder and CEO of RCKRBX, the first real estate SaaS platform built to bring demand-side insights directly to multifamily developers, investors, and marketers. Michael is also Chairman of Brightline Strategi...

What does it take to build trust and results through partner marketing today? On this episode of Deconstructing Data, we’re joined by Tye DeGrange, CEO of Round Barn Labs and a growth expert with nearly two decades of experience driving acquisition and retention for both Fortune 500 brands and high-growth startups. From eBay to Amazon to advising VC-backed companies, Tye has seen what works and wh...

Generative AI may be dominating the headlines but it’s only the starting point. In this episode of Deconstructing Data, we’re joined by Ron Green, Co-founder and CTO, a serial tech entrepreneur and AI expert with multiple successful exits under his belt. With an MSc in Artificial Intelligence and decades of hands-on experience, Ron brings a sharp perspective on where AI is heading and how to separ...

Advertising is evolving, fast. And data is at the center of it. On this episode of Deconstructing Data, we’re joined by Omar Tawakol, CEO and Founder of Rembrand, a visionary leader with a deep track record in AI, data, and digital advertising. Omar brings a bold perspective on how brands can move beyond basic metrics and start leveraging data to truly transform business growth, strategy, and mark...

Not all marketing data is created equal and sometimes, what you don’t see is what matters most. On this episode of Deconstructing Data, we’re joined by Emeric Ernoult, CEO and co-founder of Agorapulse, a leading social media management platform. With 25 years of experience in SaaS and social media, Emeric brings a refreshingly honest take on what it really means to be data-driven and how to cut th...