Worldpanel by Numerator

Decoding the Shopper

Business EN ↓ 101 episodes

A Worldpanel by Numerator podcast where we unravel the fascinating world of shopper behaviour. Explore the insights and trends that shape consumer choices and retail strategies in the UK and Ireland. Hosted on Acast. See acast.com/privacy for more information.

Author

Worldpanel by Numerator

Category

Business

Latest episode

Jun 23, 2026

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Episodes

Bite-sized briefing: GB Grocery Market Share update 19 August 2025 19.08.2025

Brands bounce back as consumers swap meals out for little treats at home. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 10 August 2025. Hosted on Acast. See acast.com/privacy for more information.

Bite-sized briefing: Irish Grocery Market Share update 28 July 2025 28.07.2025

Despite erratic summer weather, Irish shoppers spend an additional €57m on groceries. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 13 July 2025. Hosted on Acast. See acast.com/privacy for more information.

Bite-sized briefing: GB Grocery Market Share update 21 July 2025 22.07.2025

Annual grocery bills could jump by £275. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 13 July 2025. Hosted on Acast. See acast.com/privacy for more information.

Bite-sized briefing: Irish Grocery Market Share update 30 June 2025 30.06.2025

Early Summer spending boosts Irish grocery market by an extra €29 million. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 15 June 2025. Hosted on Acast. See acast.com/privacy for more information.

Bite-sized briefing: GB Grocery Market Share update 24 June 2025 25.06.2025

Consumers shopping little and often as temperatures and prices rise. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 15 June 2025. Hosted on Acast. See acast.com/privacy for more information.

Bite-sized briefing: Irish Grocery Market Share update 03 June 2025 03.06.2025

Warmer weather in May encourages Irish shoppers to spend an extra €73m on groceries. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 18 May 2025. Hosted on Acast. See acast.com/privacy for more information.

Bite-sized briefing: GB Grocery Market Share update 28 May 2025 28.05.2025

Health, heat and higher prices shape grocery spend. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 18 May 2025. Hosted on Acast. See acast.com/privacy for more information.

Feeding Insight: How M&S blends quality, value, and analytics 22.05.2025

In this episode, Paul Fraser, Director of Advanced Analytics at Worldpanel UK, sits down with Andy Hill, Head of Insights, Loyalty, and Masterbrand at Marks & Spencer. They dive into how M&S balances premium quality with customer value in today’s cost-conscious climate, and explore how advanced analytics, loyalty data, and customer insight shape everything from product ranges to sustainabi...

Bite-sized briefing: Irish Grocery Market Share update 06 May 2025 06.05.2025

Easter eggs tempt Irish shoppers with an extra €15.2m spent on seasonal confectionery. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 20 April 2025. Hosted on Acast. See acast.com/privacy for more information.

Bite-sized briefing: GB Grocery Market Share update 29 April 2025 29.04.2025

Easter sales climb as shoppers hunt for value. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 20 April 2025. Hosted on Acast. See acast.com/privacy for more information.

Bite-sized briefing: Irish Grocery Market Share update 07 April 2025 07.04.2025

Rising prices and late Easter hits spending with slowest market growth rate since 2022. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 23 March 2025. Hosted on Acast. See acast.com/privacy for more information.

Bite-sized briefing: GB Grocery Market Share update 1 April 2025 01.04.2025

All eyes on price as promotions ramp up. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 23 March 2025. Hosted on Acast. See acast.com/privacy for more information.

Bite-sized briefing: Irish Grocery Market Share update 10 March 2025 10.03.2025

Ireland’s shoppers share the love to drive grocery sales, but pandemic behaviours remain five years later. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 23 February 2025. Hosted on Acast. See acast.com/privacy for more information.

Bite-sized briefing: GB Grocery Market Share update 4 March 2025 04.03.2025

Simpler meals, loyalty schemes and online sales: how shopping habits have shifted since Covid. Sally Ball, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 23 February 2025. Hosted on Acast. See acast.com/privacy for more information.

The protein boom 27.02.2025

Protein is the hottest trend in the dairy aisle, but why has demand skyrocketed in recent years? In this episode, Thomas Hole and Michael Mackenzie from Kantar explore the evolving high-protein category, from its origins in yogurt and drinks to its expansion into cheese, desserts, and even coffee. We give a 360 degree view of the consumer as we dive into who’s buying these products, how the target...

The Future of Food and Health: Gut Microbiomes, GLP-1 Agonists, and Beyond 21.02.2025

Join host Jon Firth as he delves into the evolving world of food, health, and consumer behavior with expert guest Chantel. In this forward-looking episode, they explore the emerging battleground of gut health, focusing on the rise of fiber-rich and microbiome-friendly foods, their transition from niche to mainstream, and how consumer preferences are shaping product innovation. Dive deeper into the...

Making Healthy Choices Stick: Insights for Brands and Consumers 20.02.2025

In this episode, Jon chats with Laurie about the challenges of sustaining health-focused habits and what brands can learn from consumers’ New Year resolutions. They discuss why 50% of gym-goers quit by January’s end, the role of small, sustainable changes, and how brands can nudge healthier choices without overwhelming consumers. Laurie highlights fascinating data on trends like Veganuary, rising...

Navigating Health Trends in Consumer Choices 19.02.2025

In today's episode, Rich Allen joins us to explore the growing awareness of health-conscious choices and the challenges consumers face in acting on their intentions. From shifting dietary habits to the role of retailers and brands in making health more accessible, we dive into the evolving landscape of food, transparency, and incentives. Tune in as we unpack the trends shaping the future of health...

Decoding the Shopper: Healthy Futures 18.02.2025

Join host Mike Mackenzie from Kantar as he explores the complex intersection of consumer behavior, health, and sustainability. In this episode, recorded at the prestigious Royal College of Physicians in London, Mike is joined by Cathy Capelin from the British Nutrition Foundation to tackle the pressing obesity crisis and its staggering costs to society. Discover: Strategies to align consumer healt...

Decoding the Shopper: Healthy Futures – Snacks 17.02.2025

Join host Paul Fraser, Advanced Analytics Director at Kantar Worldpanel, as he explores insights from the Healthier Futures Forum in London, featuring Max Kibble, Head of Category and Insights at Warp Snacks. From navigating the complexities of healthier snacking and sustainability to balancing taste, accessibility, and affordability, this podcast highlights the data and strategies shaping the fut...

Bite-sized briefing: Irish Grocery Market Share update 10 February 2025 10.02.2025

Irish grocery sales up 6.5% as Irish shoppers seek out New Year discounts. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 26 January 2025. Hosted on Acast. See acast.com/privacy for more information.

Bite-sized briefing: GB Grocery Market Share update 4 February 2025 04.02.2025

Healthier choices drive supermarket spending as new year gets underway. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 26 January 2025. Hosted on Acast. See acast.com/privacy for more information.

Behind the Seams: The Second-Hand Market 15.01.2025

Join Kantar experts Scarlet McNicol and Olivia Kelly as they engage in an insightful conversation about the second-hand market with special guest Jade McSorley, co-founder of LOANHOOD, a circular fashion and sustainable lifestyle service. Discover how consumers can rent or swap clothes to help create a more balanced and sustainable fashion market. Hosted on Acast. See acast.com/privacy for more in...

Bite-sized briefing: Irish Grocery Market Share update 13 January 2025 13.01.2025

Irish grocery sales hit €1.4 billion over record-breaking festive trading period. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 29 December 2024. Hosted on Acast. See acast.com/privacy for more information.

Bite-sized briefing: GB Grocery Market Share update 7 January 2025 07.01.2025

Household spending reaches new high as shoppers splash out on premium lines and festive fizz. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 29 December 2024. Hosted on Acast. See acast.com/privacy for more information.

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