Ignacio Vazquez

Decisions Under Uncertainty

Business EN ↓ 4 episodes

When leaders need to make a decision, hardly ever do we have full and reliable information. This realization is at the core of what I try to transmit to my students. Through this collection of episodes, I explore a variety of perspectives related to making decisions in complex scenarios. All episodes are paired to a case study used in class and they range from automatically generated episodes based on public documents, to direct interviews with case protagonists and stakeholders.

Author

Ignacio Vazquez

Episodes

Amazon Robotics at BWI4 22.04.2026 16:20

Scheiber, N. (2019) Inside an Amazon Warehouse, Robots’ Ways Rub Off on Humans . The New York Times. Weise, K. (2025) The Robots Fueling Amazon’s Automation . The New York Times. Weise, K. (2025) Amazon Plans to Replace More Than Half a Million Jobs With Robots . The New York Times. Katsenelson, V. (2025) The Robots That Handle Your Amazon Orders . The Wall Street Journal. Herrera, S. (2025) Amazo...

Peloton's Ride 13.04.2026 18:49

Peloton rose by positioning itself as a tech-driven subscription platform rather than a hardware company, enabling massive valuation growth. It successfully expanded from a luxury niche to a broader market through financing and lifestyle branding. The pandemic drove explosive demand, but leadership misread it as permanent, overinvesting in growth and compromising quality. This led to operational f...

Floating Mountains at Disney Imagineering 12.04.2026 16:04

Marcus, a senior project manager at Disney Imagineering, oversees the ambitious Pandora expansion, balancing creative excellence, budget, and schedule. Facing corporate pressure and an $850 million cap, he clashes with creative demands for advanced features like interactive bioluminescent forests. To secure approval, he considers “progressive seduction”—pitching a scaled-down version and adding fe...

Nike's Automation Gamble in Mexico 30.03.2026 15:22

This case was first used at Universidad Panamericana (Mexico City) for the DOP.535 (Project Planning and Management) course. Nike explores a bold shift from Asian manufacturing to a partially automated factory in Mexico to improve speed, flexibility, and proximity to North American customers. Early promise is undermined by technical challenges, rising labor demands, and misaligned operations, leav...