Justin Goodbread

DecaMillionaire Decoded

Business EN ↓ 663 episodes

No fluff. No theory. Just real conversations with real business owners doing real numbers. Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them. Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Fr...

Author

Justin Goodbread

Category

Business

Podcast website

www.justingoodbread.com

Latest episode

Jul 9, 2026

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Episodes

How to Train Leaders in All Areas of Your Business 10.09.2018

In episode 89 of Financially Simple, Justin talks about developing leadership within the business. When it comes time to sell your business, you and the buyer will want to know that the team you have in place will be able to continue to work effectively without you in charge. Justin considers the ways that a business owner can develop leadership within their team and employees, so that should the...

The Personal Qualities of Small Business Leaders 06.09.2018

In episode 88 of Financially Simple, Justin looks at the 21 Personal Qualities of a good leader. To be a successful business owner, you need to be a good leader - for your team, employees, and even customers. Justin looks at the 21 most necessary Personal Qualities that make for a good leader. Don't forget to subscribe, and let us know how we are doing by leaving a review. Thanks for listening! BL...

The Top 10 Things Leaders Do to Drive Up Value 03.09.2018

In episode 87 of Financially Simple, Justin looks at the top ten things that good leaders do. Jeff Immelt, former CEO of GE, shared what he thought the good qualities of a leader are in an interview with Fast Company Magazine. Justin goes over the top ten qualities and analyzes each in context for the small business owner. Don't forget to subscribe, and let us know how we are doing by leaving a re...

What is Leadership in the Small Business Setting? 30.08.2018

In episode 86 of Financially Simple, Justin talks Leadership. What makes for a good small business leader; someone that will direct the company and its team where the business is meant to go? Justin looks at the qualities of a leader within the context of a small business, as well as comparing top-down and multi-directional leadership. Don't forget to subscribe, and let us know how we are doing by...

How Planning can Increase the Value of Your Company 27.08.2018

In episode 85 of Financially Simple, Justin wraps up this series on Business Planning. A solid business plan that is well executed will increase the intrinsic value of your company. Justin wraps up this series on planning, taking a last look at the process and the 1:4:12:52 model of structuring a business plan. Don't forget to subscribe, and let us know how we are doing by leaving a review. Thanks...

The Business Planning Cycle & Challenges to Business Planning 23.08.2018

In episode 84 of Financially Simple, Justin goes through the motions of the Business Planning Cycle. Thought your business plan was a one-off? Think again! Business plans are constant throughout the operations of a business. Justin goes over the Business Planning Cycle, considering each turn of the wheel and how it integrates into a business's growth. Don't forget to subscribe, and let us know how...

Tactics & Actions in Strategic Planning 20.08.2018

In episode 83 of Financially Simple, Justin talks Tactics and Actions. Setting out your business strategy objectives follows the rule of three - focus on three objectives. Each objective has three tactics to achieve it, and each tactic has three actions to enact the tactic. Justin goes over this strategy, explaining the how and why. Don't forget to subscribe, and let us know how we are doing by le...

Strategies Within the Context of Strategic Planning 16.08.2018

In episode 82 of Financially Simple, Justin goes over the core strategies of Strategic Planning. There are three considerations of strategic planning - engagement, positioning, and growth. Justin examines each of these strategic aspects and the factors of each one. Don't forget to subscribe, and let us know how we are doing by leaving a review. Thanks for listening! BLOG TRANSCRIPTION : 3 Question...

Setting Strategic Objectives 13.08.2018

In episode 81 of Financially Simple, Justin talks about setting strategic objectives for your business. As your business grows, it's important to have clear goals to define the development of the business and keep it on track to your ultimate objective. Justin goes over setting goals, what they should be, and how to reach them. Don't forget to subscribe, and let us know how we are doing by leaving...

SWOT Analysis in Strategic Planning 09.08.2018

In episode 80 of Financially Simple, Justin looks at SWOT Analysis for business. A SWOT Analysis can help define a business' strengths, weaknesses, opportunities, and threats - knowing each of these aspects in a business can help it succeed and grow. Justin goes over each aspect of the SWOT Analysis, and how each relates to a business. Don't forget to subscribe, and let us know how we are doing by...

A Business Owner's Values - The Effect on Strategic Planning 06.08.2018

In episode 79 of Financially Simple, Justin takes a look at the values that will define your business. An individual's values and the values of their business define the character and reputation of them and their business. Justin examines the different values that are involved in business, why they matter and how having the right values can determine a business's sustainability. Don't forget to su...

Vision vs. Mission in Strategic Planning 02.08.2018

In episode 78 of Financially Simple, Justin compares the Vision and the Mission of Strategic Planning Setting out a business's strategic plan as the owner, you'll need to know where you want to be in X years time and how you're going to get there. Justin explains and compares the Vision and Mission of VMOSTA. Don't forget to subscribe, and let us know how we are doing by leaving a review. Thanks f...

The Strategic Planning Outline: Long-term Planning for Increased Business Value 30.07.2018

In episode 77 of Financially Simple, Justin outlines the strategic planning process. Drawing up a strategic business plan can be a daunting task for many business owners - where to start, who to involve, and how to proceed. Justin explains his process, VMOSTA, and explains each step, as well as the who, when, and where. Don't forget to subscribe, and let us know how we are doing by leaving a revie...

Business Planning 101 26.07.2018

In episode 76 of Financially Simple, Justin introduces Business Planning 101. As Benjamin Franklin once said, "Failing to plan, is planning to fail". In this episode of Business Planning 101, Justin looks at the planning habits of most business owners and goes over the core fundamentals of having a business plan and executing that plan. Don't forget to subscribe, and let us know how we are doing b...

The Flaw in the Dupont Company Formula 23.07.2018

In episode 75 of Financially Simple, Justin looks at the Dupont Formula and how it can be improved upon. The Dupont Formula is a Return On Equity strategy, first applied in the early 1920's. Justin examines this well established method, and updates it for the modern business world. Don't forget to subscribe, and let us know how we are doing by leaving a review. Thanks for listening!   TIME INDEX:...

The 8 Key Areas of Business 19.07.2018

In episode 74 of Financially Simple, Justin gives an overview of the eight key areas of business and the respective personality types of each. When it comes to running a business there are eight identifiable areas of expertise, and with that comes different skillsets and suitable personality types for each area. Justin goes over the eight key areas and looks at the qualities and desirable personal...

The Key Language to Understand in Value Growth 16.07.2018

In episode 73 of Financially Simple, Justin looks at the key concepts of Value Growth. There are various terms used in business that might be unfamiliar or confusing, and knowing the correct definitions of such terms is important for many reasons - not least, knowing the valuation of your business. Justin goes over some of the terminology relating to Value Growth of your business. Don't forget to...

Understanding Time Value Money and why it is the Key to High Value Companies 12.07.2018

In episode 72 of Financially Simple, Justin takes a look at Time Value Money and why it's an important concept to understand as a business owner. The value of money changes from one moment to the next, as it is affected by many various factors. Justin explains what Time Value Money is, what influences it, why it's important, and how it can be used. Don't forget to subscribe, and let us know how we...

Basic Valuation Approaches and Why They Matter 09.07.2018

In episode 71 of Financially Simple's Growing a Business series, Justin takes a look at the different types of Business Valuation. The value of something is tricky to determine, as there are so many variables both subjective and objective. Justin goes over the three main types of valuation, and their respective subtypes, and weighs in on which is best for working out the value of your business. Do...

What Exactly is Business "Value"? 05.07.2018

In episode 70 of Financially Simple's Growing a Business series, Justin goes over the various types of Valuation methods for business. Understanding the different types of Value your business has is important when it comes to building and selling the business - some valuations will be more favorable than others. Justin gives an overview of the meaning of Value and the various ways a business might...

6 Principles which make a Business more valuable to the Potential Buyer 28.06.2018

In episode 68 of Financially Simple's Growing a Business series, Justin goes over the principles that will determine the value of your business to potential buyers. When starting and even running a business, it's important to keep the end goal in sight - selling the business for maximum value. Justin looks at the six principles that will affect how valuable your business is and ultimately what the...

Understanding the Cost of Capital and Risk Relationship 25.06.2018

In this episode of Financially Simple's Growing Your Business series, Justin takes a look at the relationship between the cost of capital and risk. There are various knock-on effects from investing in your own business, that might have unforeseen costs and affect the value of your business. Justin goes over the ins and outs of the cost of capital and risk, and how it varies for large vs small and...

Business Value and Profitability are Two Separate Things 21.06.2018

In episode #66 of Financially Simple's podcast, Justin examines how the value and profitability of a business are related by separate concepts. A business can be profitable in the market. But when it comes to its value when the owner wants to sell that business, it can turn out to be worth less than what the owner expected. Justin compares a business's value to its profitability and considers the...

You Have Lost Objectivity in Your Business 18.06.2018

In episode 65 of Financially Simple's Growing a Business series, Justin looks at maintaining objectivity in your business to maintain its growth. A lack of objectivity can lead to complacency, and that can lead to stagnation and limited growth. Justin considers what maintaining objectivity means as a business owner, why it's important, and how as a business owner you can keep being objective about...

Growing the Value of Your Business 14.06.2018

Your business is alive and humming along. You now need to be focusing on growth. Certified Value Growth Advisor Justin Goodbread considers some of the business professionals he has had experience with on his own business journey and compares the goal of growth for profit vs. growth for value. Don't forget to subscribe, and let us know how we are doing by leaving a review. Thanks for listening! Rea...

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