Justin Goodbread
DecaMillionaire Decoded
No fluff. No theory. Just real conversations with real business owners doing real numbers. Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them. Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Fr...
Author
Justin Goodbread
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
Social Media & Digital Marketing Misconceptions 04.10.2021 23:07
In episode 379 of Financially Simple, Justin goes over some of the most common misconceptions regarding Social Media Marketing. Social Media platforms have grown in number and popularity in the last few years, becoming powerful tools for businesses that are able to leverage the opportunities the platforms afford. In this episode, Justin looks at reasons why business owners can be hesitant to utili...
5 Trends to Make Your Marketing More Effective 27.09.2021 26:52
In episode 378 of Financially Simple, Justin looks at five current trends in Marketing that could make your marketing strategy more effective. In recent years we've seen the business landscape change as new technology and innovation disrupts how we do business. In this episode, Justin goes over five marketing trends that have become instrumental in modern business strategies. Don't forget to subsc...
5 Elements of Marketing 20.09.2021 25:16
In episode 377 of Financially Simple, Justin goes over the basics of Marketing for Business Owners. Having a business that provides a service or product is one thing, finding the people that the service or product is intended for and telling them all about it so that they'll buy the service or product is another. In this episode, Justin explains the five key aspects of marketing and their importan...
Financial Readiness 13.09.2021 32:09
In episode 376 of Financially Simple, Justin wraps up the series of episodes on Financial Readiness by taking a look at your own finances. Having gone over all of the aspects making sure that your business is financially secure and ready for when you decide to retire or sell, it's time to check your own status. In this episode, Justin goes over the checklist of items that you must consider when pl...
Personal Exit Readiness Assessment 06.09.2021 20:57
In episode 375 of Financially Simple, Justin takes a look at assessing a Business Owner's readiness to leave their work. When planning to sell and exit your business, you should have all the paper work done and dusted - but are you personally ready and capable of leaving it all behind? In this episode, Justin goes over issues that a Business Owner should consider as they prepare to move on to the...
Is Your Business Exit Planning Ready? Part 2 30.08.2021 20:17
In episode 374 of Financially Simple, Justin continues his examination of making a business ready for selling or your exit from running it. Knowing the state of affairs within your own business is one of the key fundamentals to having it ready to sell, or to continue running like clockwork in your absence. In this episode, Justin lists more of the matters that require attention - are your affairs...
Is Your Business Exit Planning Ready? 23.08.2021 27:50
In episode 373 of Financially Simple, Justin starts to look at the Exit Planning of your business strategy. Whether you are looking to sell your business soon, or in twenty years time, it's important to know the state of readiness of the business so that everything is in order and not a scramble to impress buyers. In this episode, Justin goes over the key aspects to consider when preparing to sell...
Determining your Business's Attractiveness 16.08.2021 35:23
In episode 372 of Financially Simple, Justin continues to look at working with a Business Advisor and goes over the questions posed to determine a business's attractiveness. Any business owner that has started from the ground up and made their business their own might be unable to take a step back and see the business for what it is in the eyes of outsiders. In this episode, Justin goes over the q...
What it is Like to Work with a Value Growth Advisor 09.08.2021 38:06
In episode 371 of Financially Simple, Justin begins a series of episodes that take a look behind the curtain of working with a Business Advisor. If you own a small business and haven't yet hired an advisor to assist you in achieving the goals that you have for the business and for yourself, perhaps you're undecided, then the following episodes will help you by explaining exactly what is provided a...
Understanding Imposter Syndrome as a Business Owner 02.08.2021 32:11
In episode 370 of Financially Simple, Justin tackles the issue of Imposter Syndrome. Despite the success and accomplishments of your business, you may fee like you're a fraud or undeserving of the achievements you have made. In this episode, Justin looks at the phenomenon of Imposter Syndrome - what it is, how it can affect us as business owners, and how we can overcome it. Don't forget to subscri...
New Child Tax Credit - Updates for 2021 26.07.2021 16:47
In episode 369 of Financially Simple, Justin goes over the recent Child Tax Credit offered by the IRS. The IRS has made some changes to the Child Tax Credit it offers to individuals, so it provides an opportunity for small business owners. In this episode, Justin explains the recent changes to the CTC, going over who qualifies and how it affects you as a small business owner. Don't forget to subsc...
How Much Does it Cost to Hire a Business Advisor 19.07.2021 26:58
In episode 368 of Financially Simple, Justin explains the rates and fees of hiring a Business Advisor. Hiring a Business Advisor for their objective opinion and expertise might be a daunting prospect, however necessary in order to achieve your business goals. In this episode, Justin breakdown the costs of a Business Advisor, and provides some insight as to how you can determine their value for you...
How Much Does it Cost to Hire a Comprehensive Financial Planner 12.07.2021 30:58
In episode 367 of Financially Simple, Justin answers a question on the cost of hiring a comprehensive financial planner as a small business owner. There are a multitude of benefits and gains to be had by having a financial planner as a part of your team and business strategy, however, the term "comprehensive financial planner" can be misrepresented. In this episode, Justin discusses what "comprehe...
What is the Average Cost of Hiring an Investment Advisor to Manage $1,000,000 or More 05.07.2021 25:01
In episode 366 of Financially Simple, Justin considers the costs of having a financial advisor manage your wealth. As a Business Owner, you always have an eye on the future - your future and retirement; however, it can be difficult to decide how to manage your investments, with manager's fees differing from one service to the next. In this episode, Justin looks at the costs and weighs the benefits...
How to Prepare for Your 6 Month Strategic Planning Meeting 28.06.2021 25:56
In episode 365 of Financially Simple, Justin looks at the preparations for having a mid-year strategic meeting. The last six months have breezed by, and now it's time to take stock and assess where we are with the strategic business plan that we laid out at the beginning of the year. In this episode, Justin goes over the preparations necessary to allow you and your team to reflect on your business...
Four Easy Steps to Creating a Small Business Budget 21.06.2021 16:21
In episode 364 of Financially Simple, Justin provides a quick guide to creating a budget for your business. According to Small Business Genius, half of all small businesses don't have an official, written operating budget to record their expenses. Many times those business owners who begin maintaining a budget, start to see more profit because their business account is no longer a blank check for...
Is Inflation Lurking Around the Corner? 14.06.2021 22:15
In episode 363 of Financially Simple, Justin provides an overview of Inflation. Inflation is an economic factor that influences so much of the goings on in our business matters, yet few of us really know what it is and how it affects us and our work. In this episode, Justin gives the run down on Inflation - what it is, how it works, why it matters, and how business owners can respond to changes in...
Should Business Owners Go 'All In' On Crypto Currency? 07.06.2021 32:06
In episode 362 of Financially Simple, Justin gets digital, giving an overview of Cryptocurrencies. In recent years we have seen the rise of digital currencies like BitCoin, but amidst all the noise, as people have rushed to embrace this new technology, few have stopped to understand it and ask whether or not cryptocurrencies are a legitimate investment opportunity. In this episode, Justin explains...
When You Leave The Shore, Expect To Hear Some Noise 03.06.2021 26:52
In episode 361 of Financially Simple, Justin continues the allegory of his fishing trip in relation to Business Owners setting out and seeking better waters. If you've had to pivot, or change course and deviate from the business plan you had crafted, you will inevitably have to deal with some negativity and noise from the naysayers. In this episode, Justin shares his experience setting out to find...
Sometimes You Have to Fight The Shark 31.05.2021 18:07
In episode 360 of Financially Simple, Justin shares his recent fishing adventure. The last year or so has been unprecedented and extremely tough for business owners, with many having to make difficult decisions in order to keep on track with their business plans. In this episode, Justin recounts battling a Bull Shark, and likens the experience to handling the challenges many business owners are fa...
The Business Cycle 24.05.2021 17:18
In episode 359 of Financially Simple, Justin takes a look at the Business Cycle. To paraphrase The Byrds, to every business there is a cycle, and knowing at which stage of the cycle your business is at can help you to move on to the next stage and also avoid the bad phases. In this episode, Justin goes over each stage of the Business Cycle, highlighting the importance of recognizing when you're he...
Formal vs. Informal Valuation 17.05.2021 19:04
In episode 358 of Financially Simple, Justin answers a listener's question regarding Formal and Informal Valuations. If you are planning on selling your business, having the business accurately valued is important to determine its worth in order to get a fair offer. In this episode, Justin compares Formal and Informal Valuation criteria, and gives a breakdown of each. Don't forget to subscribe, an...
Leadership In Business - Insights with Go Giver Author Bob Burg 05.04.2021 29:46
In episode 350 of Financially Simple, Justin talks to The Go-Giver author Bob Burg about the importance of Leadership in a business. While the objective of a business is to make money, it is not the most important factor when deciding how to run a business. In this episode, Justin and Bob ask the important questions that result in money being the by-product of the answers and subsequent actions. D...
How a Business Owner Can Relinquish Control of Their Company 15.03.2021 14:13
In episode 344 of Financially Simple, Justin gives an overview of how a Business Owner can go about letting go of some of their responsibilities. Burn out and stress are two common issues Business Owners face in the running of their company, and as the business grows there comes a point when you can't continue to do everything and will need to start delegating tasks in order to maintain that growt...
How to Keep Effective Meeting Minutes 11.03.2021 11:56
In episode 343 of Financially Simple, Justin gives a quick explanation of why keeping Meeting Minutes is useful as a Business Owner. Who said what, when, where, and what happened next - knowing these things from your business meetings is important to keep track of important decisions and growing your business successfully. In this episode, Justin explains how to keep meeting minutes effectively. D...
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