Kurt Maitland and Sarah Jeltema
Decades Distilled // A History of Whisky
Bourbon, Scotch, Rye, Japanese, Irish. The history of whisky runs deep. On Decades Distilled, join authors and educators Sarah Jeltema, aka the WhiskyNomad, and Kurt Maitland as they explore the years and cultural moments that helped shape its path. This journey will take us around the world and back again as we roam from Scotland to the United States, Japan and beyond. New episodes each Wednesday!
Author
Kurt Maitland and Sarah Jeltema
Category
Podcast website
Latest episode
Mar 4, 2026
Where to listen?
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Episodes
Wrapping Up the 1990s: Chaos, Craft & the Stories That Saved Whiskey 04.03.2026 37:44
Send a text Single malts rise. Bourbon rebounds. Rye disappears, and then roars back. Japan prepares its quiet takeover. Ireland and Canada fight uphill battles. Bartenders rediscover technique. Writers give whiskey a new language. In our season finale, Sarah and Kurt unpack how the chaos of the 1990s laid the groundwork for everything we drink today. The decade didn’t just change what was in the...
The 1990s Cocktail Renaissance // Dale DeGroff, Milk & Honey, and the Craft Cocktail Revival 25.02.2026 37:23
Send a text Cocktails in the 1990's were messy. Neon cocktails. Sour mix. Vodka everything. Appletinis in up glasses pretending to be martinis. But then, that chaos gave birth to the modern craft cocktail movement. This week, join Kurt and Sarah as they dive into the quiet moment when bartenders quietly started caring again. Fresh citrus came back. Forgotten recipes resurfaced. Rye whiskey cl...
Smooth, Safe, and Stuck // Why Canadian Whisky Fell Behind 18.02.2026 23:15
Send a text In the 1990s, Canadian whisky had everything. Global dominance, legendary brands, and decades of loyalty. And then… it stalled. This week, Sarah and Kurt explore the Canadian paradox, of how brands like Seagrams, which had been an iconic brand in the industry lost the momentum in the 1990's. Pour a dram and join us as we unpack one of whisky history’s most fascinating “what if”...
How the 1990s Shaped Modern Japanese Whiskey 04.02.2026 42:06
Send a text Continuing our deep dive into the 1990s, Kurt and Sarah return to Japan, where the economy collapsed, nightlife slowed, and whiskey sales fell… hard. Instead of cutting corners, Japanese distilleries doubled down on quality. They refined techniques, experimented with casks, and quietly defined what Japanese whiskey should taste like. From Yamazaki and Hibiki to Nikka’s survival story,...
Irish Whiskey // The Battle Against Monopoly 28.01.2026 19:11
Send a text As part of our deep dive into the ’90s, this week, Sarah and Kurt explores how Irish whiskey went from a one-flavor, one-company category to something far more interesting. We talk smooth blends, smoky curveballs, revived distilleries, and the unlikely balance between a global powerhouse (hello, Jameson) and a rebellious challenger that changed everything. If the ’90s were about breaki...
Rye’s Revival // How America’s Spiciest Whiskey Came Back 22.01.2026 32:34
Send a text Once the backbone of American whiskey, rye all but disappeared from bars and back shelves for decades. Then, quietly—and then suddenly—it came roaring back. On this episode of Decades Distilled , Kurt and Sarah dive into the surprising rise of rye whiskey in America , tracing its journey from pre-Prohibition staple to near extinction, and back again as a favorite of bartenders, collect...
The Bourbon Boom of the 1990s with Chris Perugini 14.01.2026 1:05:48
Send a text This week on Decades Distilled , Kurt and Sarah welcome Chris Perugini , a longtime bourbon writer and contributor to Forbes , for a spirited look back at the decade that changed bourbon forever — the 1990s. Together, they revisit a time when bourbon was nearly written off, only to make a surprising comeback fueled by shifting tastes, smart brand moves, and a renewed love for American...
When Big Business Changed Scotch // The 1990s and the Rise of Diageo 07.01.2026 52:47
Send a text In the 1990s, Scotch whisky didn’t just change flavors—it changed hands. For this week's episode, Kurt and Sarah dive into the business side of Scotch’s comeback, from the rise of Diageo to the releases that shaped modern whisky culture. We unpack how the Classic Malts taught a generation how to drink Scotch, how the Rare Malts turned forgotten distilleries into legends, and why c...
Bottling History // The Rise of Whiskey Collecting in the 1990's 17.12.2025 42:35
Send a text This week, Sarah and Kurt explore the 1990s—the decade when whiskey quietly shifted from something you drank into something you collected. As independent bottlers like Gordon & MacPhail, Signatory, and Douglas Laing released transparent, single-cask malts from obscure and closed distilleries, scarcity and storytelling took center stage. From dusty bar finds to bottles now worth tho...
The Influence of Michael Jackson // The Whiskey Writer of the 1990's 10.12.2025 31:30
Send a text Before Michael Jackson (yes, that Michael Jackson—but a different one), whiskey was described with words like smooth , strong , or fine. Then he came along and changed everything. Thanks to him, we now talk about whiskey the way we do wine, using terms like honeyed, leathery, coastal, peaty, and Sherry-rich, and debating whether something leans more Islay than Speyside. This week, Sara...
Whiskey Media Awakens in the 1990's // Building Culture, Community, and Conversation 03.12.2025 32:02
Send a text In this week's episode, Sarah and Kurt crack open the decade when whiskey stopped being just a drink...and became a culture. The 1990s introduced tasting magazines, global whiskey festivals, independent bottlers, rare malts, and the rise of an entirely new species: the whiskey nerd. From the groundbreaking launch of Malt Advocate in 1990 to the glossy international flair of Whisky...
Single Malt Moves the Needle // Scotch in the 1990's 26.11.2025 21:43
Send a text Sarah and Kurt keep the ’90s momentum rolling in this second episode of the season. After opening the decade’s story last week, they turn their attention to the moment single malts truly hit their stride. This time, they dig into how Scotch stepped beyond blends, with Glenfiddich, Glenlivet, Macallan, and Glenmorangie leading the charge. From smarter storytelling to bottles that finall...
Setting the Stage for Whiskey for the 1990s // Season Four is Here 19.11.2025 12:23
Send a text Tune in as Kurt and Sarah kick off season four of Decades Distilled and dive into what’s happening in the world outside of whiskey. From the end of the Cold War and the rise of globalization to pop-culture shifts and new consumer habits, they’ll walk you through how it all made the 1990s such a pivotal decade for whiskey.
The Decade That Shaped Modern Whiskey: Closing the 1970s and Pouring Into What’s Next 29.10.2025 12:46
Send a text We are wrapping up season three of Decades Distilled! Tune in as Kurt and Sarah raise one last glass to the 1970s, a decade that quietly but powerfully transformed the whiskey world. From distillery closures and market crashes to the rise of single malts and the seeds of today’s global whiskey boom, the ‘70s proved that change isn’t optional, it’s inevitable. The duo reflect on the st...
The Business Side of the 1970’s // Behind the Scenes of the Whiskey Industry 06.08.2025 21:11
Send a text As we close out Season Three of Decades Distilled , Kurt and Sarah step behind the scenes of the whiskey world in the 1970s—a decade defined not by taste trends but by seismic shifts in business and technology. Corporate shakeups, industry consolidations, and major advances in production reshaped the landscape of whiskey, setting the stage for the modern era. Tune in as we explore how...
A Story of Survival for Irish Whiskey // The Trials and Turning Points 30.07.2025 9:01
Send a text Irish whiskey entered the 1970s as a spirit with a proud legacy, once the global standard for quality. Yet this decade marked one of its darkest chapters—distilleries closed, the home market shrank, and the industry teetered on the brink of collapse. And still, Irish whiskey endured. In this episode, Kurt and Sarah explore how the pivotal decisions of the 1970s not only kept the tradit...
Bourbon in the 1970's // A Moment of Identity Crisis 23.07.2025 15:04
Send a text The 1970’s were a time when bourbon faced one of its most uncertain chapters. Once the backbone of American spirits, bourbon found itself losing favor as vodka and clear spirits dominated the cultural moment. Tune in as Kurt and Sarah explore how economic shifts, changing consumer tastes, and a decline in domestic demand nearly brought the industry to its knees. But even in the downtur...
The 1976 Judgement of Paris // The Aftershocks on the Whiskey Industry 16.07.2025 18:00
Send a text In this episode of Decades Distilled , Kurt and Sarh rewind to 1976 and the legendary Judgment of Paris, a moment that forever changed the wine world. But what about whiskey? While California wines stole the spotlight, the ripple effects of this event traveled far beyond the vineyards. We explore how the Judgment of Paris sparked a global rethinking of taste, terroir, and tradition—fue...
The Canadian Whiskey Boom // The Story of Crown Royal 09.07.2025 12:51
Send a text This week we journey North to our neighbor, Canada, and learn about the history of their version of rye whiskey. Kurt and Sarah take you on the journey of how the smoothness of Canadian whiskey, including Crown Royal, took hold in the United States.
Scotch's Struggles and Successes // As Lighter Spirits Gained Traction in the 1970’s 02.07.2025 13:01
Send a text The 1970s were a decade of high highs and sobering lows for Scotch whisky. In this episode Kurt and Sarah unpack the boom of scotch in Italy, specifically the rise of Glen Grant thanks to the importer Armando Giovinetti. They also return to the story of DCL, Distillers Company Limited, as they begin to lose their large footprint across Europe.
Nikka and Yamazaki // Japan’s Quiet Revolution of the 1970s 25.06.2025 16:48
Send a text Before Japanese whisky became a global sensation, a quiet revolution was brewing in the distilleries of Nikka and Yamazaki. In this episode, Kurt and Sarah take a deep dive into the transformative decade of the 1970s — a pivotal era when Japanese whisky began to come into its own. Join us as we uncover how economic shifts, cultural pride, and quiet ambition helped shape a legacy that w...
The Queen of Peat // Bessie Williamson and the Legacy of Laphroaig 18.06.2025 12:30
Send a text We journey to the windswept shores of Islay to uncover the story of a woman who defied expectations and helped shape the world of Scotch whisky — Bessie Williamson. As the first female distillery manager in the 20th century and a pioneer in the male-dominated whisky industry, Bessie’s tenure at Laphroaig is the stuff of legend. Pour yourself a glass, sit back, and let’s raise a toast t...
Glenfiddich in the 1970’s // The Rise of Single Malt as a Global Phenomenon 12.06.2025 9:48
Send a text We all know, and have likely tasted, a single malt. But it was the 1970’s where the idea of single malt was first marketed and brought to the wider world by a now iconic distiller, Glenfiddich. So tune in as Kurt and Sarah share this decision would fully reshape the story of whisky.
Welcome to Whisky in the 1970's // A Period of Transition 04.06.2025 9:06
Send a text We return with a new season of Decades Distilled, and this time we’re traveling to the disco era of the 1970’s. Join Kurt and Sarah as they set the stage for whiskey in the transformative and turbulent decade. --- Thank you for listening to the latest season of Decades Distilled! Sarah and I would like your help in picking what Decades we will cover in our upcoming seasons and would lo...
The End of the Whisky Galore Era // The Story of a Shipwreck with 22,000 Cases of Scotch Whisky 04.06.2025 10:56
Send a text We’re detouring a few decades earlier to 1941, when the SS Politician shipwrecked off the coast of a Hebridean island with over 24,000 cases of Scotch whisky. It was the local islanders who recovered most of the barrels—to the dismay of the government. This tale was brought to the world through Compton Mackenzie’s novel Whisky Galore . The early 20th century was indeed an era of whisky...
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