Dear Marketers with Emily Kramer & Friends

Dear Marketers, WE HAVE MORE QUESTIONS! Summary: In the final episode of 'Dear Marketers,' season 1, Host Emily Kramer sits down with all her co-host friends  to discuss additional questions from listeners. Devon Watts, Head of Product Marketing & Partner Marketing at Mercury, Jenny Thai, Head of Content at Vanta and Grace Erickson, VP of Revenue at Cocoon all weigh on developing positioning for d...

How has the product launch playbook changed? Summary: In this episode of 'Dear Marketers,' Host Emily Kramer and her friends Devon Watts, Head of Product Marketing & Partner Marketing at Mercury, and Jenny Thai, Head of Content at Vanta, discuss the old versus new way of launching products, and what marketers need to know to succeed in 2025. They highlight the shift from one-day events to sustaine...

How do you build an IRL events strategy?   Summary: In this episode of 'Dear Marketers,' Host Emily Kramer and her friends Devon Watts, Head of Product Marketing & Partner Marketing at Mercury, and Grace Erickson, VP of Revenue at Cocoon, discuss smart event strategy and how to avoid dollars in trash cans. Emily also phones event expert and friend Kacie Jenkins, former SVP Marketing at Sendoso, wh...

What do new marketing managers get wrong?  Summary: In this episode of 'Dear Marketers,' Host Emily Kramer and her friends Jenny Thai, Head of Content at Vanta, and Grace Erickson, VP of Revenue at Cocoon, dive into what new marketing managers get wrong. Moving beyond the basics  like bad one-on-one formats and messy decks, they dive into the early mistakes that derail leadership credibility.  Dea...

Is the company blog dead?  Summary: In this episode of 'Dear Marketers,' Host Emily Kramer and her friends Jenny Thai, Head of Content at Vanta and Devon Watts, Head of Product Marketing & Partner Marketing at Mercury, discuss the company blog and whether it is alive and well. They dive into a blog versus a resource center, having a show versus having a feed, and avoiding random acts of marketing....

Should you do a brand or web redesign? Summary: In this episode of 'Dear Marketers,' Host Emily Kramer sits down with her friends Grace Erickson, VP of Revenue at Cocoon, Jenny Thai, Head of Content, Vanta, and special guest Kelsey Aroian, Former Senior Director Brand & Creative, Front and Former Co-founder, Paladar Studio. The four explore a highly debated topic in marketing: how to know when it'...

Is sales & marketing alignment harder than ever? (Part 2/2) Summary: In this episode of 'Dear Marketers,' Host Emily Kramer and her friends Devon Watts, Head of Product Marketing and Partnerships at Mercury, and Grace Erickson, VP of Revenue at Cocoon, tackle the often intense topic of sales and marketing alignment. The discussion dives deep into the complexities of aligning these critical go-to-m...

How can sales & marketing work better together in 2025? (Part 1) Summary: In this episode of 'Dear Marketers,' Host Emily Kramer and her friends Devon Watts, Head of Product Marketing and Partnerships at Mercury, and Grace Erickson, VP of Revenue at Cocoon, explore the complexities of aligning sales and marketing teams. The discussion highlights the rising pressure on marketing to show ROI, the sh...

Should my founder be an influencer? Summary: In this episode of 'Dear Marketers,' Host Emily Kramer and her friends Devon Watts, Head of Product Marketing and Partnerships at Mercury, and Jenny Thai, Head of Content at Vanta discuss the intricacies of turning executives into LinkedIn influencers. They delve into the pros and cons, key factors to consider, and practical strategies for achieving a m...

Summary: In episode 3 of 'Dear Marketers,' Host Emily Kramer is joined by co-hosts Devon Watts, Head of Product Marketing and Partnerships at Mercury, and Grace Erickson, VP of Revenue at Cocoon—all three co-hosts worked together twice at Asana and Carta. They discuss the challenges of hiring and organizing marketing teams, how to structure the interview process, and how to set marketing candidate...

Summary: In episode 2 of 'Dear Marketers,' Host Emily Kramer is joined by Devon Watts, Head of Product Marketing and Partnerships at Mercury, and Jenny Thai, Head of Content at Vanta. Together they discuss the essentials of maintaining a consistent brand story across channels. The conversation touches on the importance of defining the perceptions or storylines you want to drive in the market, how...

In this debut episode of 'Dear Marketers,' Host Emily Kramer is joined by Jenny Thai, Head of Content at Vanta, and Grace Erickson, VP of Revenue at Cocoon. Together they answer the question: "How do I handle marketing requests?"They share strategies for prioritizing these requests, underscoring the significance of setting clear goals, aligning with other teams, and understanding the motivations b...