Dear FoundHer...Real Founder Stories for Women Small Business Owners

“It’s cute to come in and bring a new brand, and that’s great—finding newness and all. But the reality is you’re competing with billion-dollar corporations, out of your parents’ garage, you know?” Katie Sturino recalls as she reflects on the early days of launching Megababe. As a body-positive influencer and CEO, Katie’s passion to solve everyday body concerns like chafing and sweat led her to mak...

“I really wanted to give people a story and a journey they could understand, and simplify hair care, because throughout my career I’ve found it can be confusing for a lot of people,” shares Sarah Potempa, founder and CEO of The Beachwaver Co. Sarah joins Lindsay Pinchuk this week to share her path from celebrity hairstylist—working with clients like Rachel Zoe—to creating the Beachwaver, a rotatin...

“I am like a cheerleader in human form,” says Leslie Randolph, a self-confidence coach and founder of The Coach Chronicles. This week, she sat down with Lindsay Pinchuk to discuss how she went from being a new coach to fully booked in just two years, using marketing strategies she learned from Lindsay’s mentorship program, “Marketing Made Simple for Small Business.” Leslie’s story serves as a powe...

Host, Lindsay Pinchuk shares her journey of building Bump Club and Beyond through community-driven events. She emphasizes the importance of in-person connections, especially in a post-pandemic world, and discusses how hosting events can significantly enhance business growth. Lindsay provides practical strategies for organizing successful events, highlighting the need for community feedback and the...

Recently, Host, Lindsay Pinchuk, was approached for some advice by someone who was struggling to get new clients. With nearly a half a million Instagram followers, Lindsay was floored that this was even a possibility. But she asked a simple question, that uncovered the key to why this was happening. TUNE IN to hear the five SIMPLE tips that Lindsay shared with this female entrepreneur to help her...

“When it comes to business, I have zero fear,” says Julia Haart, entrepreneur and star of Netflix's “My Unorthodox Life.” This week, Julia joins Lindsay Pinchuk to share her remarkable journey from an ultra-Orthodox Jewish community to becoming a self-made businesswoman. Julia recounts the key moments that gave her the courage to leave her restrictive upbringing at the age of 42 and pursue a caree...

“I need to show other women how to do this,” says Carrie Kerpen, founder and CEO of The Whisper Group, as she reflects on the challenges of scaling, selling, and leading a business in a male-dominated industry. In this episode, she joins Lindsay Pinchuk to explore a critical but often overlooked topic: exit strategies for female entrepreneurs. Carrie highlights the disparities in exit values for f...

“I saw firsthand how food can really, I hate to say ‘bridge cultures’ because it’s overused, but it’s true. It brings people together,” says Crystal Ung, founder and CEO of Bowlcut. In this episode, Crystal joins Lindsay Pinchuk to talk about the inspiration behind Bowlcut, a brand that grew out of her passion for healthier, authentic Asian sauces and her desire to challenge common misconceptions...

“Just as I carefully choose my outfits and accessories every day, I put the same thought into how my room would look,” shares Amanda Zuckerman, co-founder and president of Dormify, a leading retailer specializing in college dorm and apartment essentials. This week, Amanda joins Lindsay Pinchuk to dive into the importance of truly listening to the community around a brand—a practice that has been c...

Last week host, Lindsay Pinchuk shared how to cultivate and build your brand's community. Today in this episode she shares how to monetize it. This episode was originally recorded as a bonus episode for her email list, but today, Lindsay's sharing this incredibly important and insightful episode of Dear FoundHer... with everyone. In these forty-five minutes, Lindsay Pinchuk shares her insights on...

“I think you have to do what is kind of right for you and your soul,” says Palak Patel. In this episode, Lindsay Pinchuk talks with Palak, a culinary star who has made significant strides in the food industry. Palak shares her journey from leaving a stable corporate job to pursuing her passion for cooking, which led her to culinary school and eventually the Food Network. There, she competed on Cho...

This week, after hearing Lindsay share some examples, a client said to her: "I think I need to cultivate my event attendees into more of a community." You've heard Lindsay say it time and time again, "Your community is your brand’s greatest asset and you build it through your greatest marketing tool: Your content." On today's episode you're going to hear Lindsay talk about the power of community f...

“I wanted to be a part of providing role models who look and sound like women from all over the world,” shares Jamie Mittelman, founder of Flame Bearers, a media company dedicated to amplifying the stories of women Olympians and Paralympians. In this episode, she joins Lindsay Pinchuk to discuss her journey from passionate Olympic fan to full-time entrepreneur. Jamie highlights the significant gen...

Today's episode is a rerun from season 1. In today’s rerun, you’ll hear esteemed parenting expert, NY Times Best selling author and psychologist, Dr. Becky Kennedy, talk all about what this means. You’ll also hear her talk about how she built one of the largest parenting empires from scratch simply by showing up and sharing. By connecting with her community in a way that they grew to trust he...

“I definitely don’t know if I would have done it if I knew how difficult it was back then. But here we are, living to tell the tale,” says Jash Mehta, co-founder of Pop & Bottle, as she shares how she and her co-founder, Blair Hardy, started the company inspired by California’s farm-to-table culture and a commitment to plant-based eating. From humble beginnings with a Vitamix in a small kitche...

“We had to shut down tons of parts of the business, and that was work. So, I kind of leaned into the work. I had to lean into the work of what The Riveter needed to do,” says Amy Nelson. Amy’s business was founded in 2017 to create an inclusive community space for women. Despite rapid growth and raising $30 million in venture capital, the COVID-19 pandemic forced Amy to shut down coworking spaces...

“We didn’t care about cleaning products. We didn’t set out to sell soap,” says Kelly Love. She, her best friend Allison Evans, and Allison’s aunt Marilee Nelson, co-founded Branch Basics with a different mission in mind. “We believed there was a need for truly safe products, and we knew we had built a platform to share this crucial information,” they explain. Their goal was not just to sell soap b...

“It doesn’t feel like a chore,” says Pam Sunshine when asked about managing a thriving TikTok business with her best friend Jenn Sherman, all while juggling day jobs. In this episode, host Lindsay Pinchuk continues her conversation with Pam and Jenn, the dynamic duo behind SunnyandJenn. Pam and Jenn delve into the operational aspects of their business, sharing practical steps like forming an LLC a...

“We kind of knew we were onto something and we decided we were just going to come on and be ourselves,” says Jenn Sherman about how she and her best friend Pam Sunshine became a sensation on TikTok as SunnyandJenn. This episode kicks off a two-part series exploring how these 50-something influencers turned a chance encounter into a thriving lifestyle brand. Host Lindsay Pinchuk recounts her friend...

Instagram Reels are a powerful marketing tool that can enhance brand visibility, engagement, authenticity, and connection with the community. They help increase visibility and reach on Instagram, engage and connect with the community, showcase personality and authenticity, share educational content, and visually showcase products and services. In today's conversation, Host, Lindsay Pinchuk shares...

“Something actually changed me at 40. And I was like, you know what, I’m done not believing in myself. I’m done thinking other people are doing it better. I’m done watching everyone’s progress more than mine," declares Sonni Abatta. In this episode, she shares her inspiring transformation from Emmy-nominated journalist to the creator of the podcast “We Gotta Talk.” Sonni’s shift from a 15-year new...

In this episode, Lindsay Pinchuk emphasizes the importance of having a website for your business. She discusses the various components that make a website essential, such as registering your business, creating a brand logo and mission statement, and setting up a business email. Lindsay also highlights the benefits of having a website, including providing more information to potential customers, co...

“Alexis Russell Jewelry is one of the most special things that I’ve ever created beyond my children and continuing to share that with the world, not just through the jewelry, but through my actual personal story—which ties in so beautifully to the jewelry and what it means—I think that’s a really important and valuable mission for me right now.” In this episode, Alexis Russell shares her journey f...

For simple actionable tips to grow your business, subscribe to The FoundHer Files . Building a hundred million dollar company without outside investment is rare. Doing it while holding the line on body inclusivity, never photoshopping a single model, and keeping your entire team intact through an acquisition is something most founders never pull off. In this episode of Dear FoundHer, Lindsay Pinch...

“Summer is a great time to sit down and really think about getting your business off the ground or taking it to the next level,” says Lindsay Pinchuk. In this episode, she gathers insights from inspiring and successful female founders, each sharing actionable steps for innovation and business growth. For more from each of these guests, check out their full conversation on Dear FoundHer… Journalist...