Dear Content Creator

Landing your first brand deal is exciting — but what you do after the yes is what really matters. In this episode of Dear Content Creator, we’re breaking down the do’s and don’ts of brand deals so you can show up professionally, protect your work, and set yourself up for repeat opportunities. From reading contracts and clarifying expectations to common mistakes that can quietly cost you future col...

Dear Content Creator, have you ever watched your favourite influencers attending PR events and thought, “Okay… but how do I get invited?” If you’ve ever been curious about how PR lists work, what brands look for, and how creators actually land those coveted invites, this episode is for you. We’re breaking down the world of PR events — what they are, how creators get on the guest list, and how to s...

Dear Content Creator, are you treating your creator journey like a business — or just creating content? If you’ve ever wondered what it really means to build a sustainable creator business, this episode is for you. We’re breaking down the business side of content creation — from registering your business and tracking expenses to building systems and knowing your worth. I’ll be sharing the exact st...

Dear Content Creator, have you ever wondered how to fund your big ideas without breaking the bank? If so, this episode is for you. We’re talking all about grant opportunities for content creators — where to find them, what you need to know before applying, and how to set yourself up for success. I’ll be sharing the strategies I use to source funding opportunities, the key things to prepare before...

Dear Content Creator, what if I told you that some of my biggest creator “glow-ups” came from my biggest mistakes? In today’s conversation, I’m pulling back the curtain on the 9 mistakes I’ve made in my 9 years as a content creator and the lessons they taught me. From creating without research, to working for “exposure,” to waiting to monetize on the platforms directly, I’m sharing the moments tha...

Let’s talk about the power of just going for it. In this episode, I’m sharing how shooting my shot opened unexpected doors — like getting featured on Stan Store and being selected as one of only 10 Canadians for Pinterest’s Inclusion Fund program. These wins didn’t come from waiting — they came from putting myself out there. If you’ve been sitting on an idea or holding back from pitching yourself,...

What happens when the pressure to 'have it all together' becomes the very thing breaking you apart? In this raw, honest episode, I'm sharing the story of how I went from thinking rest was a luxury I couldn't afford to realizing it was the foundation of everything I wanted to build. From juggling a demanding new job with content creation to dealing with draining clients and the constant guilt of 'n...

Dear Content Creator, how many ways are you getting paid for the value you bring online? If the answer is “not enough,” this episode is for you. In today’s conversation, we’re talking about the importance of diversifying your income as a creator—because depending on brand deals alone isn’t sustainable. I’m breaking down the risks of relying on a single income stream, sharing multiple ways creators...

If you’re only networking in the DMs, you’re leaving major opportunities on the table. In this episode of Dear Content Creator, I’m breaking down why showing up to events can completely shift your journey as a creator. Since 2023, I’ve attended over 20 events — from intimate brand dinners to massive creator conferences — and each one gave me insights, connections, and opportunities I couldn’t have...

What happens when a viral YouTube series gets picked up by a major platform… and completely flops? In this episode of Dear Content Creator, I’m reacting live to Netflix’s version of Pop the Balloon and sharing my honest thoughts on what went wrong. We’re getting into the importance of respecting the original audience, the shift in energy when content is adapted for mainstream platforms, and what c...

Tax season doesn’t have to be scary, especially when you’re prepared. In this episode, we’re breaking down everything Canadian creators need to know to file confidently, maximize your tax savings, and keep more of your hard-earned money. 💡 In this episode, we cover: The difference between a sole proprietorship and incorporation (and which one is best for you) How to track your income and expenses...

Dear Content Creator, have you ever felt like you had to fit into a certain beauty standard just to be taken seriously online? In this episode, I’m getting real about the impact of beauty standards on content creators, from the pressure to always look “put together” to the unspoken rules of who gets visibility and opportunities. I’m also sharing my personal journey with seborrheic dermatitis—how i...

Keeping up with social media updates feels like a full-time job. Every platform is rolling out new features, promising to help creators grow, monetize, and streamline their workflow. But if we're being honest, they are all competing with each other for our attention. As creators, it's up to us to leverage those opportunities. In this episode, we’re diving into the latest game-changing updates from...

Let’s be real—juggling a full-time job and content creation isn’t easy, but it’s absolutely possible! In this episode, we’re talking about making a content calendar, setting realistic goals for yourself, how to leverage your 9-5 for content creation and setting boundaries between your 9-5 and content. If you’ve ever wondered how to make content creation fit into your already packed schedule, this...

In this season finale of Dear Content Creator, host ChariMaggie reflects on an eventful 2024, highlighting personal milestones, professional achievements, and lessons learned along the way. From career wins to strengthening relationships, this episode is all about growth and gratitude. Plus, get a sneak peek at what's in store for 2025 and beyond. 00:00 Introduction and Year-End Reflection 00:27 W...

In this episode of Dear Content Creator, CharisMaggie dives into the importance of having a media kit as a content creator. She breaks down what a media kit is, why it’s essential for building partnerships, and how it can set you apart when pitching to brands or collaborators. Tune in for advice, tools, and real-life examples to help you make a lasting impression. Community Shoutout- Michelle, pod...

In this episode of Dear Content Creator, CharisMaggie talks about the importance of starting with what you have. This episode is packed with practical advice to help you take that first step and make progress without feeling overwhelmed by the need for perfection. I’ll share insights from my journey, including lessons learned about embracing imperfection and making the most of limited resources. P...

In this episode of Dear Content Creator, host CharisMaggie introduces a three-part series called 'Back to the Basics.' She discusses how new content creators can start by defining their purpose and audience, choosing the right platform, and focusing on consistency over perfection. CharisMaggie also emphasizes the importance of knowing your 'why' and shares insights from her eight years of experien...

In this episode of Dear Content Creator host Charismaggie explores the shrinking gap between traditional film and television industries and the world of content creators. She discusses the opportunities and challenges of transitioning from online platforms to Hollywood, sharing her personal journey with her web series 'Kitchens of Toronto.' Charismaggie also highlights notable creators like Issa R...

Did you know that as a content creator, you’re also a small business owner? In this episode of Dear Content Creator, host Charismaggie explores the business side of content creation, uncovering the investments of time, money, and effort needed to turn passion into profit. From the evolution of monetization methods, starting with YouTube's partnership program in 2007, to the rise of TikTok and the...

In this episode of Dear Content Creator, CharisMaggie dives into how to pivot when your current content isn’t working. Whether you’re losing motivation or feeling like your niche is no longer serving you, this episode covers actionable tips to help you navigate the pivot process: Evaluate your current content strategy—what’s working and what’s not? Communicate with your audience and be open to fee...

In today’s episode, CharisMaggie dives into the ups and downs of staying motivated as a content creator, especially when creativity feels out of reach. We explore practical ways to push through these slumps, along with finding a niche that feels authentic and building partnerships that truly resonate. Tune in for insights and strategies to help you stay inspired, create from a place of purpose, an...

In this episode of Dear Content Creator, CharisMaggie dives into a topic that many creators struggle with — the fear of being seen. Are you holding back on posting content because of perfectionism or fear of judgment? This episode explores why so many of us hesitate to hit "post" and how to overcome those mental roadblocks. We’ll talk about navigating insecurities, dealing with the pressures of on...

In honour of Suicide Awareness Month, this episode is a deeply personal and reflective conversation about the mental health challenges that many of us face as content creators. CharisMaggie opens up about her journey, sharing how burnout, impostor syndrome, and the constant pressure to stay relevant on social media have impacted her mental health. We also dive into the broader conversation around...

In the very first episode of Dear Content Creator, join your host Charismaggie as she takes you on a heartfelt journey down memory lane, reflecting on why she decided to become a content creator. With 8 years of experience under her belt, Charismaggie shares candid insights into her early days of creating YouTube videos to answer questions from fellow international students. From her early academi...