Dear Citrus Diaries

Jess Sturzenegger is the founder and CEO of Amara , a food technology company redefining organic nutrition for families. Founded in 2016, Amara bridges the gap between fresh homemade food and traditional packaged baby food with a proprietary process that preserves the taste and nutrients of whole fruits and vegetables without refrigeration. Under Jess’s leadership, Amara has scaled from a direct-t...

Vanessa Phillips is the Founder and CEO of Feel Good Foods® , the #1 natural frozen snack brand in the U.S. After a Celiac diagnosis at age 20, Vanessa, a veteran of the NYC restaurant scene and former partner at Friedman’s, set out to reclaim the nostalgic comfort foods she loved. She used her restaurant as a proving ground to develop chef-crafted, gluten-free recipes that prioritize taste over d...

Stacie Skinner is the founder and CEO of Superb Bakehouse, a Columbus-based frozen waffle brand bringing a homemade feel to the freezer aisle with simple, real ingredients. What started in her home kitchen as a way to find better food options for her son’s dietary needs has grown into a fast-growing national brand. Throughout that growth, Stacie has stayed true to her original mission, even openin...

Alison Whritenour is the Chief Commercial Officer of Unreal Snacks, where she brings transformational leadership and a deep passion for mission-driven business to the better-for-you chocolate category. A Fortune 40 Under 40 honoree, Alison is recognized for building purpose-led brands that drive positive impact and long-term growth, with a vision of creating a healthier, more sustainable, and equi...

Phoenicia Diner is a beloved Catskills institution serving up nostalgic diner classics since the 1980s. Tucked into the mountains and recently featured in Apple TV’s Severance , the diner has become a destination for both longtime locals and visitors seeking great food, familiar flavors, and a little old-school charm. Now, Phoenicia Diner is bringing a taste of that experience beyond its four wall...

The James Collective is a bicoastal PR and integrated communications agency founded by Alison Seibert, specializing in CPG, food & beverage, travel, wellness, wine & spirits, and design. Since 2015, the agency has partnered with leading lifestyle brands to build awareness, shape compelling stories, and create meaningful connections with consumers through strategic public relations, tastema...

Elisa Marshall is the co-founder of Maman (French for “mother”), a beloved café, restaurant, and event space with over 50 locations across the U.S. and Canada. A lifelong lover of baking, design, and hosting, Elisa’s early career spanned fashion, PR, events, and catering before she and her fiancé Ben Sormonte channeled their passions into creating Maman in 2014. Maman opened its doors in Soho, NYC...

Headquartered in Austin, Texas, Fields Good is a modern functional cookie brand founded by Ashley Fields and Kim Anderson. Built on the belief that a delicious cookie should be one of the best parts of your day, Fields Good creates soft-baked, ready-to-eat cookies designed to support how you move, think and rest without sacrificing taste or texture. The brand pairs nostalgic, homestyle flavor with...

Marian Leitner-Waldman is the founder and CEO of Archer Roose Wines , one of the fastest growing wine companies in the U.S., dedicated to uniting world-class winemaking with sustainable packaging. She is on a mission to democratize fine wine by making the wine industry more inclusive and leveraging format to fit the lifestyles of modern consumers. The brand’s Emmy-award winning commercials, starri...

Boarderie is redefining entertaining and gifting with beautifully arranged, ready-to-serve cheese and charcuterie boards delivered straight to your door. Founded in 2021, the family-run company was born out of the pandemic, when a Palm Beach hospitality business was forced to close. What started as a solution for bringing the restaurant and catering experience home quickly grew into a nationwide D...

Liz Zwillinger spent years working as a divorce lawyer while raising three children and serving as a trusted sounding board to her husband, Joey Zwillinger, as he built Allbirds. Somewhere in the middle of that balancing act she began paying closer attention to the hormonal shifts that shape a woman’s life, and the way the wellness industry had turned them into a maze of single ingredients, confli...

Trinity is an entrepreneur and writer who built a career on challenging long-held beliefs about wellness. In 2017, she founded Golde , a lifestyle brand focused on making the category more approachable with better-for-you products that fit seamlessly into everyday rituals. The mission resonated, making her not only the youngest Black woman to launch a line at Sephora, but an industry-wide thought-...

Founded in 2019 by mother-daughter duo Elisabeth and Gina Galvin, Stellar Snacks is the only women-owned pretzel manufacturer in the U.S. Baking pretzels from scratch daily, the brand combines artisanal craftsmanship with bold, chef-inspired flavors like Maui Monk, French Dijon, Bold & Herby, and Cinnamon Dolce. After struggling to find a pretzel manufacturer that met her standards, Elisabeth,...

Home Ec is a modern take on home economics, built on the belief that cooking is a life skill, not a performance. Through live, chef-led virtual classes, Home Ec helps people feel more confident and at ease in their own kitchens. Founded by Brit Obenauer, the experience is human and interactive—more like cooking alongside a friend than watching a tutorial. At its core, Home Ec is about connection,...

Sarah Galletti is the founder and creative force behind Tattooed Chef , a better-for-you food and lifestyle brand shaped by her Italian heritage and years of creative exploration. In 2017, all of her creative and culinary experience culminated with the launch of Tattooed Chef. Today, the brand produces from its facility in Italy, sourcing ingredients directly from contracted fields. Sarah’s goal r...

Lesia Dallimore is a brand marketing executive and creative strategist known for building culturally relevant consumer brands at the intersection of food, wellness, and lifestyle. As Senior Vice President of Brand & Marketing at Seremoni, her track record of brand building, marketing strategy, and premium food retail informs their brand strategy, storytelling, partnerships, and creative direct...

Alysa Seeland is the founder and CEO of FOND Regenerative , which she started in 2015 following a life-changing personal health journey. Today, she is on a mission to support generational health through time-honored, nutrient-dense foods designed for sipping, snacking, and cooking. FOND Regenerative began as a farmers market stand, where Alysa frequently sold out even in the Texas summer heat. Fro...

Freestyle is a woman-founded snack brand on a mission to reinvent savory snacking. Founded by Nikki Seaman, the company transforms premium olives and pickles into convenient, mess-free snacks with bold flavors and modern packaging designed for life on the go. What began as a better way to enjoy olives has evolved into a rapidly growing CPG brand that’s challenging expectations around an overlooked...

Steven is a reformed data scientist who decided to search for the perfect protein source, one that was both sustainable, abundant, and highly nutritious. The Hermit makes a one-of-a-kind calamari jerky product using American wild caught squid. With 31g of protein and zero sugar in a bag, plus all the nutritional benefits of seafood, it’s been delighting seafood lovers since its launch in June. IG...

Andrew Thomas is a seasoned CPG marketing executive whose career spans nearly two decades across challenger brands and global industry leaders. Archer is one of the fastest-growing meat snack brands in the U.S., redefining the category with clean-label, high-protein snacks made from real ingredients, without any fillers or junk. Available in multiple snacking formats from mini meat sticks to jerky...

Felicity Chen is a third-generation sauce maker who grew up inside her family’s food factory. While other kids learned multiplication tables, she learned production schedules. While others smelled like detergent, she smelled like spice. She founded DOU to make Chinese pantry staples the way they’re meant to be: slowly, deliberately, and without chasing trends. Based in Northern California, Felicit...

Founded by Rachel Krupa, 20-year veteran in the CPG space, in 2018, The Goods Mart was an early voice in disrupting what “convenience” could look like, ahead of the recent wave of curated grocery. From the beginning, everything on the shelves has been non-GMO and made without artificial flavors, but beyond that, Rachel curates with a more real-life lens. The result is a store full of emerging bran...

Caroline Foulk’s background is rooted in storytelling. She studied Narrative Writing at the University of Southern California and built an early career in music, touring nationally with artists including Kyle, The Isley Brothers, and Marc E. Bassy Caroline joined her family as they launched Wagon Wheel Brewing Company, initially expecting the role to be temporary. Instead, she found herself deeply...

Hiyo is an organic social tonic designed to elevate how people connect — bringing more joy, more presence, and more feel-good energy to every moment. Founded in 2021 in Venice, California, Hiyo was inspired by the desire to celebrate with intention and enjoy the social rituals people love, without compromise. Made with a proprietary blend of adaptogens, nootropics, and botanical ingredients, Hiyo...

Good Bacteria was born out of founder Anabel Gonzalez’s transformative post-partum journey. Following the birth of her son she suffered from post-partum depression, isolation and paranoia. Good Bacteria is a first-of-its kind rotating symbiotic system, created by scientists, designed to rewild the gut. Inspired by the diverse microbial inputs of nature, the system introduces a new formulation each...