Dear Art Producer

Today, Julie Maxham comes to the show and shares the incredibly varied experience she gathered at the side of some amazing mentors.   She and Heather talk about best practices and today's episode is full, full, full of hands-on tips on what to do with your online presence, how to have the best website and the type of information to put out there.   Key Takeaways [:31] Heather introduces Julie Maxh...

Jodi Miller has been in the industry since she was 19 years old. This breadth of experience has been serving her with Pharmaceutical contracts and now she uses her skills to produce shopper marketing.   In this episode, she shares actionable tips for photographers without reps, what to do with SAG projects and what the most important thing she teaches to her mentees.   Key Takeaways [:31] Heather...

Today's episode marks a first in the coming expansion of the Dear Art Producer podcast's format to include different roles in the creative process.   Jim Carlton joins the show to share his experience on a breadth of subjects from his perspective on the changes the industry has seen, to how to establish company culture, as well as some interesting tips and what he's currently involved in.   Key Ta...

Shari Goetz comes on the podcast today to talk about what being a freelance Art Producer means in today's advertising market and she shares important tips on how to be hired back by an agency. Key Takeaways [:31] Heather introduces Shari and asks her guest to talk about who she is, where she is from, how she found her way into art production, and how much technological evolution and industry chang...

Liz Miller Gershfeld brings 20 years of experience to the conversation; she started in journalism and caught the production bug. Today, she shares a treasure trove of tips and best practices.   Key Takeaways [:31] Heather introduces Liz and asks her guest to talk about who she is, where she is from, how she found her way into art production, and what important skills are required for this line of...

Ilona started as a receptionist and worked her way up to art production — a position she has now worked in for 17 years. She shares quite a few practical tips and a lot of insights on her experience.   Key Takeaways [:31] Heather introduces Elena and asks her guest to talk about who she is, where she is from, how she found her way into art production, and what important skills are required for thi...

Lisa brings numerous years of experience to the table; she is an industry veteran and has worked as an Art Producer for the likes of Frankel and Leo Burnett. Not only that, she owes her own graphic design studio which honed her eye for artistic vision.   Key Takeaways [:31] Heather introduces Lisa and asks her guest to talk about who she is, where she is from, how she found her way into art produc...

After working for agencies, Marc Pakulski went freelance and now works with Nike. But before his 15 years of Art Production experience, he used to work with Prince! Tune in for an enlightening chat on what it takes to work in this industry and what working brand-side means.   Key Takeaways [:31] Heather introduces Marc and asks her guest to talk about who he is, where he is from, how he found his...

Today's episode is one of the few ones Heather has tackled with an art producer on the client's side of things!   Key Takeaways [:31] Heather introduces Jody and asks her guest to talk about who she is, where she is from, and how she found her way into art production. [7:50] Jodi dives in deeper into her role at Starbucks and highlights the differences between working for a brand and working in an...

Angela shares her breadth of experience, her love of the creative process, the shifting landscape of the industry, and the paramount importance of building trusting relationships and building for the long term.   Key Takeaways [:31] Heather introduces Angela Harken and asks her guest to talk about who she is, where she is from, and how she found her way into art production. [5:17] Angela talks abo...

Hannah brings a decade of experience to the table and shares some really interesting insights, a few nuggets of cool information on working with pharmaceutical companies as well as the importance of treatments: they are read and they are valued!   Key Takeaways [:31] Heather introduces Hannah Wolfert and asks her guest to talk about who she is, where she is from, how she found her way into art pro...

Today's episode is Part 2 of a special two-part interview with three brand-side art producers; jump back in for the rest of this awesome conversation with Ken, Suzee, and Shayla.   Key Takeaways [:31] Heather welcomes listeners back to this special two-part live recording of Dear Art Producer and picks up the conversation with her three guests. [1:12] Motion came into photographer's arsenal only a...

Today's episode launches a two-part interview during which Heather jumps out of her usual format and talks to three amazing guests at the same time!   Tune in for an insightful, casual conversation with Ken, Suzee, and Shayla.   Key Takeaways [:31] Jay Michael Tucker, President of the Northern California ASMP chapter, introduces today's guests: Suzee Barrabee, Ken Zayne, and Shayla Love as well as...

Dave has been a freelance art producer and has done photo production before becoming a content producer. Today, he shares his experience and along with Heather, gives you some actionable tips as well as some good insight on the merging of the life and work silos.   Key Takeaways [:31] Heather introduces Dave Lewis and asks her guest to talk about who he is, where he is from, and how small towns ar...

From one side to the other: Eden Alexanian went from being a producer for a photographer to Senior Art Producer and four years in art production is enough to see changes in the industry! Tune in for an interview on integrated campaigns, the importance of treatments and how your rep keeps you up to date!   Key Takeaways [:31] Heather introduces Eden Alaxanian and asks her guest to talk about who sh...

Owen shares his love of the print media, as well as his love of music on this informative interview with an industry veteran. Tune in for a candid exchange on the evolving world of advertising, the Golden Age of San Francisco and an accidental Super Bowl ad.   Key Takeaways [:31] Heather introduces Owen Bly, they talk about awesome San Francisco, and she asks him to talk about who he is, where he...

[:31] Heather and Tracy share touching stories of how their relationship has impacted each other's lives through the years before diving into how Tracy found her way into art production. [6:58] Tracy talks about expecting changes in this industry and the importance of never becoming complacent. She also touches on the new realities brought about by technologies. [9:46] Because of its speed, Heathe...

Justine Barnes shares her 12 years of industry experience with some very actionable tips on websites, email blasts, and bidding, as well as the importance of honesty in relationships and organizations.   Key Takeaways [:31] Heather introduces Justine Barnes and asks her guest to talk about who she is, where she came from, and how she found her way into art production. [6:58] Justine talks about ho...

Tune in for some insights we've not heard on this podcast before as Renee shares some of the experience she has gathered over her 12-year career.   Key Takeaways [:41] Heather introduces Renee Jean and asks her guest to talk about who she is, where she came from, and how she found her way into art production. [7:00] Heather and Renee share their thoughts on what freelancing offers in terms of dive...

Mara has been in the business for almost 15 years, both in advertising and publishing; she now consults with photographers on how to get noticed in crowded markets.   Key Takeaways [1:07] Heather introduces Mara and asks her guest to talk about who she is, where she came from, and how she found her way into art production. [9:24] From PR to photography to advertising, Mara's breadth of experience...

Jason does things differently; as a Senior Integrated Producer, he gets to touch both broadcast and print. Tune in for some interesting insights from someone who routinely bridges the gap.   Key Takeaways [:31] Heather introduces Jason Lau and asks her guest to talk about who he is, where he is from, and how he found his way into art production. [6:25] Jason talks about how he created his own posi...

Clarissa is an Art Producer with a wealth of experience to share and she does it in a smooth jazzy voice! Tune in for interesting insights on transparency in relationships, the evolving relationship with clients, the future of advertising and the importance of giving a voice to diversity.   Key Takeaways [:30] Heather introduces Clarissa Garrett and asks her guest to talk about who she is, where s...

Started as an art producer in New York at Kirshenbaum before she worked at Deutsch and David & Goliath in LA and freelance. What does Cara think about all these changes happening? Is Instagram important? How about motion? And, is working on car accounts different?   Key Takeaways [:30] Heather introduces Cara Nieto and asks her guest to talk about who she is, where she is from, and how she found h...

Honesty and open-mindedness are key. After 28 years of doing art production at FCB Global, The Designory, Suissa Miller, Saatchi and Saatchi, Team One, and now freelance, Lisa shares her perspective on the industry evolution and the keys to a well-oiled machine.   Key Takeaways [:30] Heather introduces Lisa Matthews and asks her guest to talk about who she is, where she is from and how she found h...

"If you're not prepared for that creative call, don't take it." Lisa Oropallo has been at Digitas for the last 18 years and was always an advocate for the best practices in the industry. Tune in for an interesting episode that covers industry changes as well as some seriously practical tips on online presence and how to show up for creative calls.   Key Takeaways [:30] Heather introduces Lisa Orop...