DCA 2023

Most of the decisions you make in this module will help you create and launch your course, but once you’ve done that, you still have to  deliver  your course to your new students. This lesson will help you determine  when  you’ll create your content and  how you’ll deliver it to your students by choosing one of the two course content creation strategies.

Let's talk pricing! Pricing your course is important, but I don't want you to go down any entrepreneurial rabbit holes, so my goal for this lesson is to explain the key factors to deciding on the perfect price point that will attract the perfect customer for your course. Let's dive in! For more information about premium pricing, check out my  interview with entrepreneur and travel blogger, Glo Ata...

Are you ready to name your course? That's exactly what we'll go over in this lesson. The course-naming process can derail some from moving on and finishing their course, but that's NOT going to happen to you. I'll walk you through The Art & Science of Naming a Course PDF guide that I've created to guide you through this process and give you a few tips to think about as you're coming up with your c...

In this lesson, I’m going to show you how to create your course transformation statement - the promise you give to your students as to what results or transformation your course provides them. I've even created two fill-in-the-blank formulas you can use that will simplify this process. Let's dive in!

In this lesson, I'm going to go over the three most popular types of courses in the online marketing space today: The Starter Course, The Spotlight Course, and The Signature Course.  Selecting your course type will give you clarity around what content to include, the results you’ll promise your students, and how to price your course — and no matter where you are in your entrepreneurial journey, on...

In this lesson, I'm going to show you how to discover your Ideal Customer Avatar (ICA), that one perfect customer that you should be thinking about as you create your course content. You should NOT be creating any content, especially course content, if you aren't super clear on who this person is and what it is they want and need from you. To help you see how much you already know about your ICA o...

Welcome to your first official lesson in DCA! In this lesson, you’ll make your very first of nine key decisions: choosing your course topic. By the end of this lesson, you’ll be feeling hyper-clear about what sells and what doesn't sell and how to determine the best course topic based on your skills and experience. From there, everything else will start to fall into place. Let's dive in!

Welcome to Module 1! In this video, I'll give you a snapshot of what's included in this module, The 9 Key Decisions — the important decisions you need to make as you get started on your digital course journey. The goal of Module 1 is to cast the vision for a successful launch, so hit play and let me share all that we'll be covering. Let's do this!

Get ready for a pep-talk! This lesson is here to remind you that you are strong and capable and that I'm with you every step of the way -- even when things get challenging. All in all, it's to serve as that sweet reminder that you've got this, my friend! I want you to revisit this video as often as you need to keep your "why" top of mind and your momentum in full motion.  Press play and let's get...

Here in the DCA community, you’re among some of the finest and most driven entrepreneurial minds in the world (yourself included), which is why I wanted to make it easier than ever for you to find the right, like-minded people to create an accountability pod. Being in an accountability group can dramatically increase the possibility of successfully reaching your goals, so don't delay in finding yo...

The goal of this new student orientation training is to give a few suggestions on how best to navigate DCA.    If you find yourself wondering... Where you should be focusing in DCA How to find Modules, Lessons, and Resources in your Kajabi members area How to get your questions answered How to navigate the Facebook community How to find an accountability group ...I've got you covered. Watch this o...

Welcome to Module 6! In this lesson, I'll give you a snapshot of what's to come as you prepare to write all the important emails involved in your launch -- from your webinar invite emails all the way to your new customer onboarding emails. It’s important that you understand the why behind each one and how you want your ideal customer to feel when they’re reading them. This is your chance to let yo...

In this lesson, I'll walk you through the Course Creation and Launch Framework. What you'll be doing in this program will completely transform your life and your business -- and understanding the big picture up front, will give you a roadmap of what to expect as you move through Digital Course Academy. Join me as I tell you about all the exciting things to come in this program! If you'd like to cr...