DCA 2023

Now that we’ve talked about your Live webinar schedule, and why it’s important to have more than one webinar, let’s dive into filling up those webinars. And that starts with your webinar registration page. In this training I'll go over the key elements you'll want to pay attention to in order to create a high converting registration page... From the headline, to the copy in the body of your regist...

Now that you’ve learned how to show up like a boss on your Live webinars, let’s get them into your calendar! When you plan in advance where you’re going and how you’re going to get there, you can move forward with more confidence and ease. In this lesson, since you’ve already locked in the dates of your upcoming 10-day launch, now you’re going to calendar in multiple Live webinars throughout the 1...

Over the years, I've found that there are some specific rules you'll want to follow over and over again to ensure you create a webinar that's going to convert! In this lesson, I'm going to walk you through the ten Golden Rules that I swear by for creating a stellar webinar from top to bottom. I hope you're getting excited because between the Profitable Webinar Framework, the Webinar Creation guide...

In this training, you're going to learn how to craft a highly converting webinar. I will break down my Profitable Webinar Framework, slide by slide by slide, including which slides go in each phase (the Promise, the Path, and the Promotion).  Click here  to check out the professionally designed webinar and teaching slide deck template packs that are only available to my DCA students. Everything yo...

In this lesson I’m going to show you the framework I use for creating all of my webinar presentations, so you can get a big picture understanding. There are three phases that are part of every profitable webinar (the Promise, the Path, and the Promotion). In this lesson, I'll walk you through an overview of each, and in the next lesson, I'll show you exactly which slides go under each phase so you...

Welcome to Module 5! I absolutely LOVE webinars and they have been the sales vehicle for my multi-million dollar digital course business. In this lesson, I'll give you a snapshot of all the goodness to come in this module as far as creating a stellar, high-converting webinar presentation. 

Your Pre-Launch Runway is the incredibly important and intentional work you do leading up to your launch. The goal of this runway is to help you build momentum by bringing new faces into your world, while putting your current audience on alert that you're stepping up your game and something exciting is coming. In this training, I break down the five steps that are involved in this highly effective...

In this lesson, I’m going to walk you through my own sales page, section by section, so that you can follow a proven framework that takes the guesswork out of this whole process. I encourage you to download the “ Digital Course Sales Page Blueprint " PDF where I’ve broken everything down that you learn in this lesson. This sales page converted incredibly well and has helped us turn thousands of cu...

In this lesson, I'll walk you through the sales funnel framework — how your students will get to your sales page, and where they go from there. I'll also tell you how to access my custom sales page template available for  Kajabi  members that is modeled after my own sales page! NOTE: The strategies about what to include in a sales page in this lesson are still relevant even if you're using somethi...

Tracking and measuring your progress in a Live launch is critically important. At any given time, you'll want to know what's working and what needs to be improved in order to get better and better. In this lesson, I'll walk you through the key metrics to track and a simple system to document that data after each webinar. I'll also show you the launch revenue formula so you can begin crunching numb...

In this lesson, I'm going to talk about your launch offer. I'll explain the difference between a course offer and a launch offer and walk you through my six-part launch offer framework. I'll also answer one of the questions I get asked the most: how to price or assign a value to your bonuses.

Welcome to Module 4! Now that you know how to map out your modules and lessons and record your course, let’s get you set up to start generating some revenue! In this Module, I’m going to walk you through: how to create an irresistible offer, one that defines your course package, bonuses, and any extra support opportunities in an enticing and exciting way how to set your launch revenue goals so you...

Before you even think about hitting that record button, I want you to listen to this lesson. I'm sharing my top recording tips, and believe me, I've learned some good ones over the years. I don't want you to make the same mistakes I did, so let's dive in! >>Click here to listen to the Online Marketing Made Easy episode with voice coach, Roger Love Click here  to access the tech tutorials (Screenfl...

There's an art to teaching people how to replicate what you know so they can get the results you're promising. In this lesson, you'll discover how to become a master teacher. I want you to become the best teacher in your industry! In order to do this, I'll give you some valuable slide deck creation strategies so you will teach and deliver your content in the best way possible. Are you ready to ste...

In this lesson, we’re going to talk about what it means to actually record and deliver your content, by choosing the recording style that works best for you, whether you're pre-recording or going Live. I'll walk you through the three different levels of recording your course content and the equipment and time needed for each. Let's get started! Click here  to access the tech tutorials (Screenflow...

Do you want to know what makes a happy student? A course that supports them in understanding what they're learning at a deeper level, and at the same time, allows them to process that knowledge quickly.  An excellent way to incorporate this into your course is through the addition of PDF support documents. Join me as I walk you through the various options and explain what works AND what doesn't. ...

We covered the first three steps of outlining your course in the last lesson, so now let's dive into the fourth step and explore what it looks like to refine your course outline.  How and when you unveil the content to your students is key to a good course flow. Refining also includes paring down your content to keep things as simple as possible, so your students make progress and enjoy the journe...

In this lesson, I'm going to teach you how to create a comprehensive, organized and value-packed course outline. I break down my signature outlining process into five steps (three of which I'll go over in this specific lesson).  Are you ready to approach your outlining process with intention and focus? Let's dive in!  >> Click here to access the Course Short Outline

Welcome to Module 3, The Art of Outlining & Recording Your Course! In this snapshot, I’m giving you an overview of the secret-weapon strategies that have helped me create irresistible courses and attract amazing people like you into my programs. We’re going to cover how best to record, deliver, AND teach your course content. 

In this lesson, I’m going to show you how to take the ultimate step in course validation: pre-selling your course.  This strategy will give you a boost of confidence knowing that your ICA is willing to pay for the course you’re planning on creating. It can also be a quick cash injection when you need it most, and ultimately gives you the kick in the butt you might need to get your course created a...

In this lesson, I'm going to show you a few fun and valuable ways to further validate your course idea using social media. These validation strategies don’t require a lot of extra effort, but they’re incredibly insightful when done right.  And if social media isn’t really a platform that works for your niche or industry, I’ve got some alternative strategies for you to get some really good validati...

In this lesson, you'll learn a crucial step to course creation: validating your course idea through conversations with your ICA. This is where you'll find out if your course idea is one that will actually sell. I'm going to teach you the magic of Course Calls to help you validate your course idea so you know that what you're creating is something that your ICA wants, needs AND will pay for. Don't...

Welcome to Module 2! In this snapshot, I'll give you an overview of the strategies included in this foundational module of validating your course idea. 

Are you ready to do a bit of reverse engineering? I've found that by deciding on where you're going and how you're going to get there is the key to moving forward with confidence and ease. So, before you pre-sell, before you craft the perfect webinar presentation, and before you do your first course launch and create your wildly successful digital course…. we first need to put some dates on the ca...

In this training, I’m going to help you see the bigger picture in terms of technology so that you can move full steam ahead without getting bogged down in the fear and overwhelm that arises for so many of us any time the conversation turns to platforms and software.  I'll cover three different areas of technology that you'll need to make decisions about up front, so that you can move through the r...