Dave Wakeman's The Business of Fun Podcast

My guest today is Lisa Walker. She is the Senior VP of Business Development for College Athletics with Eventellect.  This was our first time chatting and we had a really great time. We share some similar feelings about data, research, and segmentation.  Lisa talks about 'First Class Data' and the need to segment effectively. We talk about pricing and price integrity. Lisa goes into what it takes t...

My guest today is Jeff Wald. We talk about this book  The End of Jobs!  It isn't as depressing as the title might sound.  We look at data on what is really happening in the job market. How folks can adjust their thinking and their mindset. And, what to really look for as we head out of the pandemic.  www.jeffwald.com Get my ticket newsletter, Talking Tickets Let me know what you think about the mi...

10 tips on pricing in 8 minutes!  Visit me at www.davewakeman.com Get Talking Tickets at www.talkingtickets.substack.com Get Business of Value at www.businessofvalue.substack.com Check out my friends at Booking Protect at www.bookingprotect.com See what the Activity Stream team is building to turn you into better marketers using the data you have already by checking out www.activitystream.com  

Check out the Talking Tickets newsletter at www.talkingtickets.substack.com Today, I share a bit about market research: * Why most of your data that you had before the pandemic isn't going to be useful.  * What you can do to study your market now.  * How to do Backwards Market Research. www.davewakeman.com

Today's guest is my friend, Greg Turner!  Happy Chinese New Year!  We had a chance to talk about how China is right now after a year of the pandemic. Greg explains social media and marketing in China.  He also gives us a primer on doing business in China and how to approach the idea now.  Get 'Talking Tickets' my weekly newsletter on tickets and live entertainment at www.talkingtickets.substack.co...

Day 3 of my podcast experiment and I want to talk about strategy before tactics and the marketing mix.  Strategy before tactics is the key to the way that I approach marketing.  You need to do research, segment, target, and position your business before you can move onto tactics.  Get my newsletter www.businessofvalue.substack.com   Visit my website at www.davewakeman.com Love tickets or work in t...

Day 2 of my quick lessons focuses on market research.  I teach you about ethnography, qualitative, and quantitative market research. I cap it off with a quick bit on Backwards Market Research.  Visit my site: www.davewakeman.com   Get my ticket newsletter: www.talkingtickets.substack.com Or, my strategy newsletter: www.businessofvalue.substack.com Check out my friends, Booking Protect, your refund...

I'm trying something new this week by offering up a few really short lessons on topics I think folks need to know more about.  This is a test to see the best way to deliver case studies and more lessons using some of the tools I have already.  Today, I talk strategy with 2 minutes and 2 questions on essential questions to ask your business.  Check me at www.davewakeman.com Get my strategy newslett...

My guest today is SecuTix CEO, Frederic Longatte.  We discuss revenue, technology and integration, processes, marketing, museums, live events, and a lot more.  Check out my friends at www.bookingprotect.com  Refund protection will be a helpful partner to reopening your venues and give your guests peace of mind.  Visit www.activitystream.com  and www.wewillrecover.live. The Activity Stream team hav...

My guest today returns to talk about data from dynamic pricing streaming events since the pandemic began, Sean Kelly from Vatic.  Sean has a case study from work he's been doing during the pandemic to discover the proper pricing for streaming performances.  You'll be surprised by the outcome.  We cover marketing, audience development, and lessons learned during the pandemic.  Check them out at www...

My guest today is Alex Sinatra.  She's a lawyer and a marketer. And, I wanted to have her on to talk about some of the work she is doing with the eSports Trade Association.  We discuss revenue streams, repackaging your skills, being flexible, acting as a contrarian, innovation, and a lot more.  Podcast:  https://bit.ly/YPFEapple Book series:  https://etsy.me/36uIPQC Check out We Will Recover at ww...

My guest today is Greg Githens.  We talk about strategy, strategic thinking, recovery, focus, micro skills and a lot more.  Today's Election Day in the United States and if you haven't already, vote!  Check out my friends at Booking Protect and their new redesigned website at www.bookingprotect.com   Check out the We Will Recover project at www.wewillrecover.live Get Talking Tickets my ticket news...

My guest today is a real treat to talk with, Colin Lewis.  Colin is Ireland's most famous marketer. He is a wonderful teacher and he has written some incredible pieces on reinventing your career as we move through the pandemic.  But we also talk about your career, your mindset, and sports business. Colin has some really great stuff on platform businesses, great ideas on how to become more well-rou...

My guest today is Aaron Knape from the Seatz App.  The audio file on this one is a little off, but we still had a great conversation about technology, revenue, customer service, and leading through the pandemic.  Check out www.bookingprotect.com and find resources on recovery, revenue, and more.  The We Will Recover project is a great resource for all things recovery related. www.wewillrecover.liv...

I'm the guest on my podcast today, getting interviewed by Zach Yaqub.  We talk about my career, advice on networking, value, marketing, and a lot more.  Check out Zach at www.howtogetajobinsports.com Visit Booking Protect at www.bookingprotect.com See what's up at the We Will Recover project at www.wewillrecover.live    

My guest today is Dorie Clark!  She is the author of a trilogy of books on professional reinvention:  Reinventing You, Stand Out,  and  Entrepreneurial You.  As the pandemic has continued to unfold, I wanted to have someone come on and talk about professional reinvention and finding ways to position yourself for what comes next for you and your business or career.  We talk about the Dorie Clark or...

My guest today is friend of the pod: Brett Zalaski.  We never do a straight up interview pod, we always just talk!  So we covered a lot of stuff this time like the future of the inside sales model in sports business, new ideas, the pandemic, customer service and a lot more.  Check out my friends at Booking Protect.  Visit the blog where there are lots of articles on revenue, relationships, and rel...

Today's guest is Richard Howle! He's back for round 2 to talk about the recovery from the pandemic in the UK and more.  We cover mental health and why he emphasized folks' mental health when the pandemic hit. How to treat customers now and during the pandemic. Trust and relationships and a lot more.  Check out my friends, Booking Protect . Cat Spencer wrote up a great piece on rebuilding trust and...

Today's guest is Zoe Scaman from Bodacious!  Zoe was a lot of fun to talk with and we hit on some really great things like the marketing of Broadway musicals, leading change and creating an environment where folks are comfortable with change, and gaming engines as the next frontier of opportunity.  Other topics we covered:  * How Zoe uses the Toyota 5 Whys technique * Break the box thinking * BTS...

Today's guest is Harold Hughes!  We talk college football, bourbon, technology, leadership, and more.  It was great to have Harold come on the podcast because I really wanted to learn about how he has led his team through the pandemic.  Harold takes a very people focused leadership style like several of the folks I've had the chance to chat with since the pandemic started.  We also talked about in...

My guest today is Oli Shawyer.  He's a two-time guest and I asked him to come back because there has been a lot of requests for some substantial coverage of the sales funnel.  Oli has been working really hard on building the marketing pipeline for the Australian Football League in New South Wales and Queensland so he is working on this concept consistently these days.  This is a great episode!  We...

Today's guest is Mark Fowlie, CEO of AudienceView.  We talk about leadership and recovery. Mark told some really great stories about where AudienceView has been successful during the pandemic and he also shared some of the challenging times for him and his team during the pandemic.  We discussed the new content strategy that AV has been putting together.  Also, revenue, the recovery, and how he he...

My guest today is Amira Rose Davis.  She's a historian from Penn State and we covered so much stuff!  We talked about the Black Live Matters movement and what it means for sports and how organizations that are supporting the movement now can continue to take action to make their support meaningful over the long-term.  We covered college football, Penn State, and courage.  We talked women's sports...

Today's guest in Matt Wolff from Ticket Time Machine!  We talk marketing, fan experience, involvement in the ticket industry, and a lot more.  Check out my friends at Booking Protect. On the blog there is a lot of stuff about reinvention, relationship building, and revenue. If you've been thinking about offering your customers refund protection, there are no better partners in the world.  www.book...

My guest today is Pierre Etter from www.tixngo.io the leading secure mobile ticket wallet. We talk data, security, revenue, and a lot more.  Check out www.bookingprotect.com  and find content on relationships, recovery, and more. And, if you have been thinking about refund protection, now is a great time to connect with Simon and Cat or anyone on the Booking Protect team.  Go too www.wewillrecover...