Data Driven - Learn essential data literacy, AI and storytelling skills to future proof your career and fuel data informed decisions

Adam Hickman, Vice President of Organizational Development at Partners Federal Credit Union, explores effective strategies for personal and professional growth insights from Disney and data-driven HR. Disney is a company renowned for its exceptional employee training and organizational culture. In the same vein, Partners Federal Credit Union, while taking inspiration from Disney's practices, also...

John Velcamp, Identity and Data Strategy Lead at Capgemini, delves into creating a competitive advantage with strategic data identity. As third-party cookies go away, and data privacy restrictions increase, this presents major implications for brands. However, onsite, first-party data is an untapped source of value as it is data owned by brands that respects privacy regulations, and that’s where C...

John Velcamp, Identity and Data Strategy Lead at Capgemini, delves into creating a competitive advantage with strategic data identity. With mounting restrictions on data accessibility and privacy regulations, the cost of finding new customers is increasing. To effectively navigate this evolving landscape, companies must prioritize building and maintaining their first-party data, while also explori...

Jason Tan, Founder of Engage AI, delves into using generative AI to supercharge sales. The struggle of balancing business operations and client engagement is a common challenge for SMB owners, and LinkedIn has proven to be a valuable channel for networking. Recognizing this challenge, Engage AI emerged to help SMB owners and B2B sellers create context-aware comments that stand out and engage their...

Dominic Ligot, CEO and CTO at CirroLytix, returns to finish the conversation with Dominic Bohan about AI and analytics. Yesterday, they spoke about ethics and the social impacts of AI-driven data, and today they conclude with a discussion about finding a career in AI & Analytics. Connect With:  Dominic Ligot:  Website  //  LinkedIn Data Driven Podcast :  Email  //...

Dominic Ligot, CEO and CTO at CirroLytix, is back with Dominic Bohan to continue their discussion about AI and analytics. Yesterday, they spoke about how to create the most effective use-cases for AI & Analytics, and today they discuss ethics and the social impacts of AI-driven data. Connect With:  Dominic Ligot:  Website  //  LinkedIn Data Driven Podcast :  Email &nbs...

Dominic Ligot, CEO and CTO at CirroLytix, speaks with Dominic Bohan about how to create the most effective use-cases for AI & Analytics. CirroLytix helps governments, researchers, NGOs, and social enterprises leverage data to achieve positive change. They help design use-cases for data and AI, and also help individuals chart data-driven careers.  Connect With:  Dominic Ligot:  W...

Matt Kilmartin and Matthew Karasick, CEO and CPO at Habu, explore data-driven AI solutions for business efficiency. Using data to drive smart business outcomes within the framework of data clean rooms involves collaborating with partners' data without sharing the actual data itself. For instance, companies can analyze consumer behavior, optimize marketing strategies, and measure the impact of adve...

Matt Kilmartin and Matthew Karasick, CEO and CPO at Habu, explore data-driven AI solutions for business efficiency. Data clean rooms enable companies to collaborate with their partners' data without the need to physically move or copy the data. AI integration takes this to a whole other level as it enhances the analysis and insights derived from the shared data, in addition to an array of other be...

Bryan Gernert, CEO of Resonate, explores understanding AI-driven insights in marketing and human motivation. As AI continues to evolve, it's not only about envisioning what's possible but actively shaping what you're doing on a daily basis. The current state of AI in data-driven marketing opens up an exciting path toward enhanced strategies and meaningful engagement with consumers. Today, Bryan di...

Bryan Gernert, CEO of Resonate, explores understanding AI-driven insights in marketing and human motivation. While demographics initially provided a broad understanding of audiences for marketers, their limitations are painfully evident today. A more effective approach involves deeper audience segmentation that considers attributes like values, motivations, and preferences, using data-driven insig...

George Davis, Founder and CEO of Frame AI, explores how to use AI for analyzing unstructured customer interaction data. Numerous businesses are hastily embracing AI for automating customer interactions and data analysis. Despite the initial high ROI offered by AI, failing to adopt a strategic approach can lead to long-term consequences. Today, George discusses the advantages and dangers of using A...

George Davis, Founder and CEO of Frame AI, explores how to use AI for analyzing unstructured customer interaction data. Smartphones boosted customer interaction data collection for companies, but analyzing this data was costly and challenging. However, companies like Frame AI seized the opportunity to use advanced natural language understanding for insights and to solve problems with that customer...

Kristina Prokop, CEO and Co-Founder of Eyeota, explores the potential changes on the horizon for collecting audience data. In the face of dynamic changes in the marketing landscape, it is imperative for marketers, technology providers, and data companies to work together. By harnessing the interconnected potential of various technologies and data, our collective success lies in driving more value...

Kristina Prokop, CEO and Co-Founder of Eyeota, explores the potential changes on the horizon for collecting audience data. The audience data landscape is about to undergo significant changes as the availability of identifiers to understand audiences becomes increasingly restricted. To tackle these changes, innovative approaches will be required to adapt to evolving data collection and utilization...

Caitlin Wiggins, Marketing Director at Liquified Creative, explores specific ways to leverage data to optimize your marketing decision-making. Marketing takes place across multiple channels, and without the ability to aggregate the data from those channels, it’s challenging to make informed decisions about where to invest our marketing dollars. However, analytics platforms enable us to consolidate...

Caitlin Wiggins, Marketing Director at Liquified Creative, explores specific ways to leverage data to optimize your marketing decision-making. Data is crucial for marketing decisions as it provides valuable insights that guide businesses in crafting effective strategies. Moreover, AI and advanced marketing platforms allow for sophisticated data analysis, enabling a deeper understanding of customer...

Dean Guida, Founder at Slingshot, returns to continue his conversation with Dominic Bohan. Today, Dean and Dominic discuss the power behind democratizing data across teams. Slingshot is the digital workplace that connects everyone at work with everything they need to get work done. The platform streamlines companies’ workplace tech stacks by giving remote, in-person and hybrid teams a single place...

Dean Guida, Founder at Slingshot, joins Dominic Bohan to talk about how companies can bring data to the center of their businesses. Slingshot is the digital workplace that connects everyone at work with everything they need to get work done. The platform streamlines companies’ workplace tech stacks by giving remote, in-person and hybrid teams a single place to collaborate, make data-driven decisio...

Jonathan Parks, Founder and Executive Producer at ALIBI Music, talks about how to use data to improve your content management strategies. Data management ensures that valuable assets are well-organized, easily searchable, and accessible when needed. For that reason, companies like ALIBI Music leverage data management to help their clients navigate its vast database and find the music assets they n...

Jonathan Parks, Founder and Executive Producer at ALIBI Music, talks about how to use data to improve your content management strategies. Data serves as the backbone of creating truly captivating and accessible music libraries. By incorporating a rich array of data, ALIBI ensures that artists and content creators can effortlessly navigate their vast collection and discover the tracks that align pe...

Senior Solutions Consultant at Workday, Adnan Karabay, is back today with Dominic Bohan to discuss the role of presales consulting in data storytelling. Workday is a leading provider of enterprise cloud applications. Workday applications for financial management, human resources, planning, spend management, and analytics are built with artificial intelligence and machine learning at the core to he...

Senior Solutions Consultant at Workday, Adnan Karabay, joins Dominic Bohan to discuss Data-Driven Decision Making in Procurement. Workday is a leading provider of enterprise cloud applications. Workday applications for financial management, human resources, planning, spend management, and analytics are built with artificial intelligence and machine learning at the core to help organizations around...

Enterprise Account Executive at Salesforce, Mrinal Daryani, is back today with Dominic Bohan to discuss how psychology, consulting, & sales impacts data storytelling. Salesforce, headquartered in San Francisco, California, provides customer relationship management software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application developm...

Enterprise Account Executive at Salesforce, Mrinal Daryani, joins Dominic Bohan to discuss why data storytelling is safe from automation. Salesforce, headquartered in San Francisco, California, provides customer relationship management software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development. Connect With:  Mrinal D...