Data Driven - Learn essential data literacy, AI and storytelling skills to future proof your career and fuel data informed decisions

Brad Smith, Chief Science Officer at meQuilibrium, delves into data-driven strategies for enhancing employee well-being and performance. In today's fast-paced and ever-changing work environment, maintaining employee well-being has become a top priority for organizations. To meet this challenge head-on, companies are increasingly turning to data-driven solutions, like meQuilibrium, to create a heal...

Bryan Gernert, CEO of Resonate, explores understanding AI-driven insights in marketing and human motivation. As AI continues to evolve, it's not only about envisioning what's possible but actively shaping what you're doing on a daily basis. The current state of AI in data-driven marketing opens up an exciting path toward enhanced strategies and meaningful engagement with consumers. Today, Bryan di...

Bryan Gernert, CEO of Resonate, explores understanding AI-driven insights in marketing and human motivation. While demographics initially provided a broad understanding of audiences for marketers, their limitations are painfully evident today. A more effective approach involves deeper audience segmentation that considers attributes like values, motivations, and preferences, using data-driven insig...

Mark Esposito, Co-Founder and Chief Learning Officer at Nexus, explores artificial intelligence and its implications for the future. Automation isn't new; it has been improving efficiency, reducing costs, and simplifying tasks for decades. However, what truly concerns us is the potential automation of decision-making, and whether we are on the cusp of a technological singularity. Today, Mark discu...

Caitlin Wiggins, Marketing Director at Liquified Creative, explores specific ways to leverage data to optimize your marketing decision-making. Marketing takes place across multiple channels, and without the ability to aggregate the data from those channels, it’s challenging to make informed decisions about where to invest our marketing dollars. However, analytics platforms enable us to consolidate...

Caitlin Wiggins, Marketing Director at Liquified Creative, explores specific ways to leverage data to optimize your marketing decision-making. Data is crucial for marketing decisions as it provides valuable insights that guide businesses in crafting effective strategies. Moreover, AI and advanced marketing platforms allow for sophisticated data analysis, enabling a deeper understanding of customer...

George Davis, Founder and CEO of Frame AI, explores how to use AI for analyzing unstructured customer interaction data. Numerous businesses are hastily embracing AI for automating customer interactions and data analysis. Despite the initial high ROI offered by AI, failing to adopt a strategic approach can lead to long-term consequences. Today, George discusses the advantages and dangers of using A...

George Davis, Founder and CEO of Frame AI, explores how to use AI for analyzing unstructured customer interaction data. Smartphones boosted customer interaction data collection for companies, but analyzing this data was costly and challenging. However, companies like Frame AI seized the opportunity to use advanced natural language understanding for insights and to solve problems with that customer...

Dean Guida, Founder at Slingshot, returns to continue his conversation with Dominic Bohan. Today, Dean and Dominic discuss the power behind democratizing data across teams. Slingshot is the digital workplace that connects everyone at work with everything they need to get work done. The platform streamlines companies’ workplace tech stacks by giving remote, in-person and hybrid teams a single place...

Dean Guida, Founder at Slingshot, joins Dominic Bohan to talk about how companies can bring data to the center of their businesses. Slingshot is the digital workplace that connects everyone at work with everything they need to get work done. The platform streamlines companies’ workplace tech stacks by giving remote, in-person and hybrid teams a single place to collaborate, make data-driven decisio...

Kristina Prokop, CEO and Co-Founder of Eyeota, explores the potential changes on the horizon for collecting audience data. In the face of dynamic changes in the marketing landscape, it is imperative for marketers, technology providers, and data companies to work together. By harnessing the interconnected potential of various technologies and data, our collective success lies in driving more value...

Kristina Prokop, CEO and Co-Founder of Eyeota, explores the potential changes on the horizon for collecting audience data. The audience data landscape is about to undergo significant changes as the availability of identifiers to understand audiences becomes increasingly restricted. To tackle these changes, innovative approaches will be required to adapt to evolving data collection and utilization...

Cameron Turner, VP of Data Science at Kin + Carta, explores AI’s limitations and challenges in business applications. Amid the excitement and promise of AI, there are significant challenges and complexities that organizations must navigate to build effective AI data platforms. It’s easy for companies to get swept up in the hype of AI without first identifying opportunities that exist with their da...

Cameron Turner, VP of Data Science at Kin + Carta, explores AI’s limitations and challenges in business applications. Incorporating tools like ChatGPT into business operations can enhance efficiency, streamline tasks, and provide quick access to information. However, in order to unlock the full value of AI models, businesses must build the right culture around data governance. Today, Cameron discu...

Maria Laws, Director of Learning Experience Design at Ahura AI Inc., explores the future of learning and development in the AI era. With generative AI's continuous evolution, there is an increasing need for individuals to expand their skill sets proactively. Ahura AI has positioned itself as a lifelong learning partner, offering personalized guidance, insights, and tools to thrive in an era demand...

Oji Udezue, Chief Product Officer, and David Okuniev, Co-Founder and Head of R&D at Typeform, explore data-driven product development. Building successful products is a delicate balance between inspiration and data-driven decisions. You need inspiration to come up with the initial idea, but you must also remain customer-focused and data-driven to refine and validate that idea. Today, Oji and D...

Jonathan Parks, Founder and Executive Producer at ALIBI Music, talks about how to use data to improve your content management strategies. Data management ensures that valuable assets are well-organized, easily searchable, and accessible when needed. For that reason, companies like ALIBI Music leverage data management to help their clients navigate its vast database and find the music assets they n...

Jonathan Parks, Founder and Executive Producer at ALIBI Music, talks about how to use data to improve your content management strategies. Data serves as the backbone of creating truly captivating and accessible music libraries. By incorporating a rich array of data, ALIBI ensures that artists and content creators can effortlessly navigate their vast collection and discover the tracks that align pe...

Enterprise Account Executive at Salesforce, Mrinal Daryani, is back today with Dominic Bohan to discuss how psychology, consulting, & sales impacts data storytelling. Salesforce, headquartered in San Francisco, California, provides customer relationship management software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application developm...

Enterprise Account Executive at Salesforce, Mrinal Daryani, joins Dominic Bohan to discuss why data storytelling is safe from automation. Salesforce, headquartered in San Francisco, California, provides customer relationship management software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development. Connect With:  Mrinal D...

Julien Nowak-Bourgoin, founder at JPNB Consulting, is back with Dominic Bohan to discuss building a data driven recruitment funnel. JPnB Consulting is a recruitment firm specializing in sourcing top talent for online selling businesses, particularly those operating remotely. They leverage a vast network, proprietary assessment processes, and a unique hiring method to ensure businesses secure the b...

Julien Nowak-Bourgoin, founder at JPNB Consulting, joins Dominic Bohan to discuss some of the ways he uses data for recruiting. JPnB Consulting is a recruitment firm specializing in sourcing top talent for online selling businesses, particularly those operating remotely. They leverage a vast network, proprietary assessment processes, and a unique hiring method to ensure businesses secure the best...

Sarah Kiefer, Chief Marketing Officer at Pitch, explores avoiding the 'Death by PowerPoint' trap’ and tips for effective pitching. Using data effectively in pitch decks involves weaving it into a compelling narrative and making it relatable to your audience. Taking this approach enables you to bridge the gap between the emotional and logical aspects of decision-making. Today, Sarah discusses how t...

Sarah Kiefer, Chief Marketing Officer at Pitch, explores avoiding the 'Death by PowerPoint' trap’ and tips for effective pitching. Most of us have experienced dull work presentations where someone merely reads from the slides. However, for effective business or funding pitches, this approach falls short, emphasizing the importance of templates for presentation success. Today, Sarah discusses how w...

Adam Hickman, Vice President of Organizational Development at Partners Federal Credit Union, explores effective strategies for personal and professional growth insights from Disney and data-driven HR. During COVID, layoffs seemed the logical choice based on data. But now those same companies are rehiring to get back that talent, highlighting the need to balance emotions with data in decision-makin...