Jen Dalton
Dance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners
Dance Studio Scaled is a weekly podcast for dance studio owners and business entrepreneurs ready to simplify, streamline, and succeed. Hosted by Dance Business Coach Jen Dalton, with well over 30 years of industry experience, this podcast delivers expert strategies to boost enrolment numbers, increase income, and improve retention. Each episode combines actionable marketing tips, mindset insights, and honest conversations to help you build a thriving, profitable dance studio business while achieving work-life balance.
Where to listen?
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Episodes
111. What Got Your Here, Won't (Necessarily) Get You To Your Next Level 07.08.2024 13:10
The skills and tactics that got you to this point are not necessarily the ones that will propel you to the next level. It’s a hard pill to swallow, but recognising this is the first step toward achieving greater success. So, what will get you there? ............................ Early bird tickets available for the Business of Dance Conference [Click Here To Buy Your Ticket]
110. How To Timetable For Maximum Numbers 31.07.2024 18:32
Your timetable is one of your biggest selling points for your families. And, I appreciate how challenging timetabling can be each year, I highly suggest you take some time to consider ways to set out your timetable, so you can encourage the most number of enrolments as possible. In this episode, I talk about 7 things for you to consider when it comes time for you to plan your timetable for the new...
109. How To Survive This Economic Crisis 24.07.2024 17:23
I was talking with a business friend recently, and she mentioned that every conversation she has with other studio owners seem to revolve around how deeply they’re feeling the impact of the economic crisis. So, I thought it would be a great time to dive into this topic and share some strategies that hopefully can help you keep moving forward… Listen for five creative strategies you can consider im...
108. 5 Simple Ways To Reset & Refocus for 2024 17.07.2024 12:11
How is it we are in July already? How are those goals you set in January tracking? We can get so busy with the day-to-day details and constant to-do lists that it can prevent us from seeing the bigger picture. In this episode, I discuss 5 things you can do to reset and refocus your goals. ......... Tickets for The Business of Dance Conference are available [HERE]
107. 18 Game-Changing Insights I Learned from 13 Dance Studio Owners Over 3 Days 10.07.2024 16:26
In this episode, I dive deep into the invaluable lessons I gathered from spending three days with 13 incredible dance studio owners. Our retreat was filled with inspiring stories, innovative ideas, and practical strategies that can transform any dance studio. I share the key takeaways that can help you elevate your studio and achieve your goals. Whether you're a seasoned studio owner or just s...
106. [INTERVIEW] TikTok For Studio Culture & Success with Alex Stacey 03.07.2024 29:05
In this episode, I sit down with Alex, the dynamic CEO of Eternity Dance in Melbourne. Known for her prolific presence on TikTok and Instagram, Alex has amassed over 11,000 followers and uses her platform to inspire and connect with the dance community. Join me as I delve into Alex's journey from dancer to studio owner, her philosophy of community over competition, and her role as a co-facilit...
105. [INTERVIEW] Holistic Success: Balancing Business and Wellbeing with Jess Modica Crichton 26.06.2024 29:22
Jess is changing the landscape of our industry with her holistic approach to running her studio, teaching fitness, and being a mum. This episode is not missed as Jess talks us through valuable techniques and mindfulness tools we can integrate into our busy day. .... Check out her IG page: @jesscrichton.fitness
104. My Biggest Mindset Hack When Your Hit Energetic Capacity 19.06.2024 19:38
Energetic capacity is the maximum amount of physical, emotional, and mental energy you have available at any given time. When we hit our energetic capacity, we often feel overwhelmed, exhausted, and unable to perform at our best. This can be particularly challenging for dance studio owners, who are constantly giving their all to their students and their businesses. In this episode, I share my bigg...
103. How To Scale Your Studio Without Burning Out 12.06.2024 17:15
Burnout isn’t just about feeling tired. It’s a state of emotional, physical, and mental exhaustion caused by prolonged stress. This can manifest in various ways for dance studio owners—constant fatigue, loss of enthusiasm, decreased productivity, and even health problems. It can affect our creativity, decision-making, and ability to lead our studios effectively. In today’s episode, we will explore...
102. [INTERVIEW] Leading The Way In Dance Education For Kids With Disabilities with Ali Phillips 05.06.2024 36:36
Ali Phillips is all about empowering teachers to create safe, inclusive dance spaces for students with disabilities, helping everyone reach their true potential. Her vision is for ALL dance spaces in the world to be inclusive for dancers with disabilities and...it is coming to life - 16 years in the making! In this episode, Ali talks about her experience teaching kids with disabilities - including...
101. The Top 3 Strategies My Members Are Currently Using To Generate Multi 4 & 5 Figure Months 29.05.2024 14:26
In this episode, I share the top three strategies that my members are currently using to generate multi 4 & 5-figure months. These strategies are effective and grounded in the principles we’ll explore more deeply at the upcoming Dance Studio Scaled Retreat at the end of June 2024. If you know this is exactly what you need right now, send me a DM on IG and I’ll send you the details....
100. The 4 Biggest Shifts Driving Change In The Industry Right Now 22.05.2024 17:29
I believe there's a significant shift happening in our industry right now. Studio owners are more impact-driven than ever, but they are also seeking simplicity and efficiency. They want to streamline their operations and carve out their own unique identity amidst the constant noise of others who are following the same paths. In today's episode, we'll dive deep into what this shift mean...
99. Should I Burn It All Down, Pivot or Persist? 15.05.2024 14:08
At what point should you walk away? When you’ve been running a studio for some time – it’s only human nature to have the feelings of the highest of highs and the lowest of lows…and I’m no exception. There were multiple times during my 30 years when I was exhausted, felt defeated, didn’t want to hear from another parent, didn’t want to justify why I had to increase class prices or change the timeta...
98. How To Manage Your Time Like A CEO 08.05.2024 25:32
Less stress, less overwhelm, more time... In this episode, I talk about a new way I’ve been managing my time. This is a concept I was taught by my business coach. ...And although I’m not running my studio anymore, you may be able to take what I do and make it work for you...
97. The Key Differences Between Scaling And Growing Your Studio 01.05.2024 26:10
Growth is about getting bigger or adding more, while scaling is about optimising and streamlining, so being more strategic. It's about refinement, profitability & sustainability and not just adding more all the time. You are already busy and overworked, so how can you keep growing and not add to your workload? The answer is to scale. In this episode, I tell you when, how, and what you need...
96. True Success Comes Back to This One Thing... 24.04.2024 24:44
I recently spoke at the Victorian Dance Festival as part of a Business Bootcamp panel. We were asked to share what we believe to be the 1 secret to success... Success means different things to each of us, and I believe many things contribute to making anyone successful - but as I made a list, I kept circling back to this one thing, which I shared on this episode of the podcast. I hope you enjoy!
95. [INTERVIEW] What's Trending In Social Media Right Now with Sally Prendergast 17.04.2024 24:16
Join me for an informative chat with social media marketing expert, Sally Prendergast. She shares all the latest information that's currently working, and what we should and should not be spending our time on. You can contact Sally on IG and FB or email her at support@sallyprendergast.com
94. [INTERVIEW] Increase Your Income By Creating a Professional Performance Company In Your Studio With Josephine Lancuba 10.04.2024 27:12
Josephine Lancuba went from humble beginnings, to successfully creating multi-six-figure performing arts businesses fuelled by passion, joy, and commitment. After a whirlwind career as an Artist that saw her perform on a multitude of stages and TV screens for over a decade, Josephine leaped into the world of Business, Talent Management, Studio Ownership, and Motherhood. Now Josephine is: An awa...
93. [INTERVIEW] Dance Biz Strategist, SM Manager & Creator of LEAP - Kelly Groves 03.04.2024 38:27
In this episode, I chat with the fabulous Kelly Groves. A Performing Arts Professional, Business Coach, and Strategist, Kelly has worked on the floor and behind the scenes of studios from Milton AUS to Mississippi US, and is passionate about business growth and education for Performing Arts businesses and individuals. Kelly shares some much wisdom about branding, marketing, AI development and cur...
92. 3 Strategies To Help Manage & Support Your Students Behaviour 28.03.2024 36:27
It is a topic consuming many dance teachers and studio owners at the moment. How can you manage and support your student's behaviour when you have tried all the things?? In this episode, I give you 3 strategies you can adapt in your classroom and see if it helps in those tricky situations.
91. [Interview] Innovation, Evolution & The Future Of Our Industry with Josef Brown 06.03.2024 31:05
Join me in this episode as I speak with Josef Brown - the co-founder and Managing Director, of The Library Aesthetic Dance Media. The Library Aesthetic Dance Media is an exclusive, collaborative streaming platform committed to the well-being, training, inspiration, and health of dancers. You can watch, listen, or read the latest and most innovative offerings within our industry all in one place! T...
90. How Alisa Streamlined Her Business & Doubled Her Income 28.02.2024 20:47
In the craziness of running a dance studio, the day-to-day grind can sometimes overshadow the potential that lies in simplifying and optimising how you run your studio. Today, we're taking a closer look at this, uncovering how it significantly improve the efficiency, profitability, and sustainability of your business - just like Alisa (one of our mastermind members). So…you may be thinking...
89. How Bri Went From 100 - 275 Students Inside 12 Months 23.02.2024 19:53
If there’s any part of you that thinks growing your business means more work, working harder, more effort, more hours, I want you to know that often the opposite is actually what’s true... And, when you are part of my mastermind, we start by looking at what we can remove, what we can stop doing, and what we can amplify. ........................ Book a call here or go to jendalton.com.au/bookcall
88. The Biggest Mistake Studio Owners Make When It Comes To Their Numbers 14.02.2024 11:45
The number 1 mistake we, as studio owners, often make is underestimating the power of our numbers. We see them as mere figures on a spreadsheet, not realising that they hold the secrets to our studio's success. So, what shifted for me, and how did this realisation take me from 1 studio, 100 students and 1 teacher to '6 studios, over 1000 students and 30 teachers? Tune in and I'll tell...
87. The Only Numbers You Need To Know To Grow Your Studio 07.02.2024 11:45
You may or may not have thought about this, but as studio owners, we are surrounded by numbers; Enrolments Retention Sizing for measurements Merch orders Expenses Income Counting music …the list goes on… For many creatives, math & numbers are not always our strongest skill. (our talents just lie elsewhere)... Now, of course, I am not speaking for everyone – but I stand here with complete trans...
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