Dance Studio Scaled: Innovative Marketing|Retention|Biz Growth Strategies for Dance Studio Owners

You want to grow, you know your studio has the potential to be bigger, more profitable, and more impactful… but there’s this fear in the back of your mind.  The fear that if you scale, you’ll lose the heart of your studio . That if you take a step back, things will fall apart. If you grow too fast, the quality will drop, and your studio won’t feelthe same. And I get it. Because your studio isn’t j...

You’ve heard me talk about the Mastermind, but whatactually happens inside? In this episode, I’m pulling back the curtain on how we work together, what members achieve, and why this group is different from anything else out there. ................................................. What a book in a call? [CLICK HERE]

If you feel like there’s never enough time, this episodeis for you. We’re talking about the biggest time-drainers in your studio - and the exact steps to reclaim your time without sacrificing growth. I’m going to show you the fastest way to free up 10+ hours aweek in your business—not by working harder, but by working smarter. And, because we are creatives at heart, I’m going to includesomething s...

Some studio owners spend years stuck in the day-to-day, feeling like they’re always chasing their tail. Others? They find ways to scale, simplify, and create real momentum . And the difference? It’s not luck. It’s not about having the flashiest studio or, the biggest comp team. It all comes down to your thoughts and actions. In this episode, I break down the mindset and strategies of high-performi...

I’ve worked with so many studio owners who are incredible at what they do. They’re passionate, they love their students, and they’re willing to put in the work. But despite that, they still feel stuck. And it’s not because they aren’t good at their job. It’snot because they don’t work hard. It’s because they’remissing one key thing that makes all the difference. So today, we’re diving into what’s...

You’ve probably tried everything—more marketing, moreclasses, more hours in the studio—but you’re still feeling stuck. The truth is, growing a studio isn’t about doing more . It’s about having the right pieces working together. I break it into  three essential pieces  in The Growth Room that create a scalable, thriving studio. And today, I will share the first step with you—the one shift that chan...

Are you running your studio, or are you growing yourbusiness? If you want to scale, create more profit, and (let’s bereal) have a life outside your studio , then you need to shift from doing everything yourself to building something that runs smoothly without you in every role. In this episode, we’re breaking down what it really takes to step into the business-owner mindset and the key areas where...

If you’ve ever felt like you’re constantly replacing students instead of growing your numbers, this episode is for you. I’ll walk you through the exact onboarding and classroom experience strategies that not only help you fill your classes but also keep students engaged for years. ................................. Want to join me in The Growth Room, send me a DM with the word 'Growth'.

If you’ve ever felt like you’re spinning plates and wondering when one’s going to crash, trust me—you’re not alone. But here’s the good news: you don’t have to do it all. In 2025, I want to challenge you to do less but do it better.

Even after 30 years of running my studio, I’d still feel that familiar mix of excitement and nerves before a new dance year kicked off. If you’re feeling a little on edge as you head into the new term, know this—it’s completely normal. In fact, I’d say it’s a good thing. It means you care, you’re intentional, and you’re invested in creating something great. The key isn’t to let those nerves take o...

Protecting children isn’t about relying on one single thing —it’s about having many different layers of protection in place. When parents bring their kids to your studio, they’re doing more than signing them up for dance lessons —they’re trusting you to keep them safe. That’s a big deal. Now is the time to review your studio’s policies and ensure they’re up to standard. Resources: [DANCE ARTS ALLI...

This episode is all about starting the new year with a fresh perspective for your studio and how embracing change can breathe new life into your business. Having a vision for where you want your studio to go is key, and sometimes that means looking at things with fresh eyes, being honest about what’s working, and being brave enough to make changes. ................................ To register for...

Happy, happy New Year and welcome back to the Dance Studio Empire Podcast —I hope you’ve had, or are still enjoying, a well-deserved break. Whether you’re easing into 2025 or ready to hit the ground running, I’m so glad you’re here. For those of you keen to start the year strong, I wanted to kick off with a topic that I believe will truly set apart thriving studios in 2025: Leadership.

It’s New Year’s Eve, and here we are, standing at the edge of a brand-new year. First, let me say thank you for tuning in on such a reflective and celebratory day. Whether you’re preparing for a quiet evening, hosting friends and family, or just taking a moment to yourself before the clock strikes midnight, I’m so glad you’re here.

From the bottom of my heart, I truly wish you a beautiful Christmas; full of love, connection, and a little bit of magic. And as we wrap up 2024, take a moment to ask yourself: How will I spend this final week of the year? Merry Christmas…Happy holiday 🎄

As the year winds down, it’s natural to reflect on what’s worked and what hasn’t in your business. If you’re here thinking, “I know I want more for my studio. I know something needs to change,” then this episode is for you. Mindset is one of the most powerful tools in your business. The way you think about challenges, opportunities, and even yourself can completely change the trajectory of your su...

It’s so tempting to leave it all for “later.” But let’s be honest—if you don’t get some key things done now, they’ll sit in the back of your mind over the holidays, robbing you of the mental break you deserve before the new dance year kicks off. So today’s episode is all about simplifying…as I continue to preach… and I’ve compiled a checklist of essential year-end tasks to help you focus your ener...

In this inspiring episode, I chat with Mike Harrison-Lamond, a powerhouse dance industry advocate and the Dance Arts Alliance Vice-Chair. Mike shares his journey from studio owner to industry leader, where he’s part of a team spearheading change for a new award specifically for dance and performing arts education, and safeguarding its future. Connect with Mike and the Dance Arts Alliance Learn mor...

Have you ever stopped to think about your own behaviour when you’re searching for something online or considering making a purchase? It might seem unrelated, but it’s actually one of the best ways to reflect on the experience potential dance families are having when they come across your studio or are in search of a studio. In this episode we going to break down the 9 most common reasons parents a...

You can spend the next 2 months hoping that your students are going to re-enrol next year, OR, you can listen to this episode on the how, what, and when of the re-enrolment strategy that I implement every year. This strategy has many benefits to continuing the growth of your dance studio empire...

As studio owners, we’re always balancing the need to maintain consistency with the challenge of standing out in a crowded space. We all know that there's not really anything "new" in marketing; often, it’s about looking at familiar ideas and putting a fresh spin on them. My challenge for you today is to rethink and reframe how you present and communicate. By tweaking a few things here and there, y...

Many of you have likely been grappling with the decision to raise your fees and how to approach it in a way that aligns with both your business values and the needs of your families. It’s a challenging topic, and I know it can feel personal, but it’s an essential conversation as we head into the new year. The truth is, as studio owners, we need to ensure our businesses are sustainable. If we’re no...

Earlier this year. I attended a conference with my daughter that was all about AI – and to tell you it blew my mind is an understatement. Seeing the possibilities and opportunities available, I just needed to work out how I could customise it to work for us – Dance Business Owners. This is something that’s been on my mind for a while now. I’m always looking for solutions—it’s just how I’m wired. H...

There are two types of studio owners out there: the ones who are still waiting for 2024 to settle and those who are already deep into planning for next year. And you know what? Neither approach is right or wrong. It’s just how we’re wired as individuals. Some of us thrive in the now, while others are always looking ahead. But if you’re the type who loves to get ahead of the game, I’ve got some pra...

Over the past five to ten years, the dance business landscape has seen an incredible transformation ...and even more recently with the exposure to AI and the likes of Chat GPT, Canva Magicand Gemini – just to name a few… Where once studios might have operated as more of a passion project or a hobby, for many, the focus has now shifted firmly towards running them as full-fledged businesses… By far,...