Dance Studio Advertising | The Podcast

Growth is often sold as the golden ticket for dance studios—more students, more staff, more success. But what if chasing growth is what’s actually holding you back? In this episode, Bryce Conlan challenges the growth-at-all-costs mindset and lays bare the real trade-offs that come with scaling a dance studio. You’ll discover why more dancers doesn’t always mean more freedom (or profit), and how st...

Overwhelmed, under-supported, and stuck in survival mode? You're not alone. In this episode, Bryce Conlan breaks down the three types of support available to dance studio owners—and why choosing the wrong one can quietly sabotage your growth. Learn the critical difference between community, information, and execution... and how each applies depending on your studio’s current stage. Bryce shares a...

Most dance studios are leaking leads—and revenue—without realizing it. In this tactical episode, Bryce Conlan breaks down the hidden sales funnel failures that sabotage fall enrollment (which often drives 60–70% of your annual revenue). From the critical difference between follow-up and follow-through, to the must-have SMS/email automations, to the exact metrics you need to track weekly—this episo...

Most dance studio owners think they need better tactics. But what if the real breakthrough has nothing to do with strategy—and everything to do with identity? In this episode, Bryce Conlan challenges the “information trap” and reveals the invisible beliefs holding studio owners back. You’ll hear the personal story that rewired his mindset—and how a single conversation shifted everything. If you've...

f you’ve ever been tempted by marketing agencies promising “30 students in 30 days,” this episode is your wake-up call. Bryce Conlan, founder of Dance Motion Marketing, unpacks the truth behind guaranteed results and exposes why these offers fail real studio owners. From economic cycles to staff follow-through, he breaks down the critical variables no agency can control—and why great marketing is...

Your front desk isn’t just answering phones—they’re shaping your studio’s future revenue. In this episode, Bryce Conlan reveals the hidden cost of being “nice” and why your admin team needs to think like salespeople. You’ll learn how to reframe every parent inquiry into a guided journey toward enrollment, decode the real questions behind common objections, and shift your language to build trust an...

Most dance studios want full classes—but few invest like they mean it. In this data-backed episode, we reveal what the latest industry surveys say about enrollment struggles and why most studio owners are stuck in a cycle of low marketing spend and stagnant growth. You’ll discover the real reason “marketing doesn’t work,” why word of mouth isn’t a strategy, and how courageous choices—not perfect c...

Fall enrollment doesn’t start in September—it starts NOW. ❗ In this tactical episode of Dance Studio Advertising , we reveal the exact FOUR systems that top-performing studio owners are dialing in TODAY to dominate fall enrollment while others are coasting through summer. Whether you're exhausted from recital season or tempted to “take it easy,” this episode is your blueprint for turning the slow...

Too many dance studio owners are falling for the "easy button" trap—outsourcing their entire marketing strategy to AI and wondering why enrollment is stalling. In this brutally honest episode, Bryce and Kristian from Dance Motion Marketing break down how AI is quietly killing your connection with parents, weakening your brand, and making your studio look just like everyone else’s. They expose the...

Stop Blaming Your Town—Here’s Why You’re Still Stuck at 50 Students What if the only thing standing between your studio and explosive growth isn’t your town, your budget, or your competition—but your mindset? In this episode, Bryce Conlin sits down with Angie Craft, founder of Mountain Movers Dance in small-town Virginia, who grew her studio from 19 to 187 dancers in under two years—without a loca...

What Happens When a Dance Studio Gets Acquired? A Conversation with Ensemble Performing Arts The business of dance is evolving—and for many studio owners, questions about growth, sustainability, and long-term planning are more relevant than ever. In this episode, Bryce sits down with the leadership team at Ensemble Performing Arts —Jeff Homer, Misty Lown, and Mandy Yip—for a transparent look at ho...

More dancers are disappearing after recital season—and it’s not just you. Retention isn’t just a class issue. It’s often unmet expectations, family chaos, or a parent silently checking out. In this episode, Bryce Conlin shares what hundreds of studio owners are doing to fight the summer drop-off and protect their fall enrollment numbers. You’ll learn why exit surveys often lie, how trial conversio...

What if 66 new students were just a few texts away? In this episode, we sit down with Jill DuHadway, a 30+ year studio owner, who reveals how Dance Motion Marketing (DMM) helped her studio add 66 new enrollments in just a few months—with zero hard selling and no fancy tech skills. Jill opens up about the pitfalls of trying to manage marketing alone, the stress of outdated follow-up systems, and ho...

Are you stuck recycling the same tired dance studio marketing ideas—and wondering why enrollment is dropping? In this episode, we expose the dangerous myths dance studio owners believe about advertising and the real reasons their marketing plan is failing. You’ll hear hard truths about the hidden costs of inaction, why most "DIY" dance studio marketing strategies don't work anymore, and how to avo...

Most dance studios will sleepwalk through spring—then panic in summer. But what if this chaotic season is actually your secret growth window? In this solo episode, Kristian shares the exact spring marketing strategy top-performing studios are using to bring in $4K–$6K+ in six weeks , even while swamped with competitions and recital prep. You'll learn how to build a short-term "Spring Session" offe...

If you’re ignoring the complainers in your studio… you’re ignoring your biggest opportunity for growth. In this episode, we break down one of the most overlooked (and uncomfortable) dance studio marketing strategies: using negative feedback as a tool for transformation. You’ll hear the real story of how Dance Motion Marketing faced direct criticism from our own clients—and why it became the most p...

You’ve mastered the art of technique. Your staff? Rockstars. Your program? Top-tier. So why is the studio down the street—offering sloppy choreography and questionable technique—packed full of students while your classes are half-empty? In this episode, Bryce Conlin pulls back the curtain on the harsh truth: the best dance studio doesn’t win—the best-known one does. If you’re still relying on word...

While your competition is drowning in recital logistics and costume chaos, non-competition studios have a rare window of opportunity to capture parents actively searching for dance classes. Many studios mistakenly pause their marketing during busy recital seasons—leaving countless new families stranded, frustrated, and open to competitors. In this episode, Bryce Conlan from Dance Motion Marketing...

Feeling frustrated because your brilliant dance studio ideas keep getting copied? You're not alone—but ignoring it could cost you dearly. In this episode of Dance Studio Advertising, Bryce Conlan dives deep into the hidden dangers and long-term pitfalls of copycat marketing. Discover why mimicking your competitors won't just stall your growth—it could destroy your reputation and ultimately doom yo...

Ever wonder why some dance studios effortlessly grow while others struggle just to get trial students through the door? In this powerful episode, Katie Dunphy, success manager at Dance Motion Marketing (DMM) and former studio owner, reveals how small yet intentional changes can dramatically improve your studio’s first-visit experience—and boost enrollment. Discover why ignoring the crucial details...

Are you running your dance studio without a clear set of values? You might be setting yourself up for unnecessary conflict, inconsistent branding, and a team that just doesn’t “get it.” In this episode, Bryce Conlan breaks down why values are the missing piece in most dance studio marketing plans—and how ignoring them can cost you time, energy, and even your best staff. Learn how top-performing st...

If you're not using a flywheel to grow your dance studio, you're wasting time, energy, and money—guaranteed. In this episode, Bryce Conlon breaks down the Flywheel Effect and why it’s the only way to build a studio that thrives without constant burnout. Most studio owners struggle because they’re stuck in outdated marketing tactics—handing out flyers, dancing in parades, and praying for word-of-mo...

Are you unknowingly driving new students away from your dance studio? If your onboarding process is riddled with friction—confusing dress codes, unclear expectations, or parents scrambling to find the right dance wear—you’re losing revenue and missing out on long-term enrollments. In this episode, we sit down with Jill Tirone and Suzanne Blake Gerety from Revolution to reveal how dance studio owne...

You’re posting every day, but where are the new students? The harsh reality: Facebook and Instagram don’t work like they used to. Relying solely on organic social media is a fast track to frustration and stagnation. In this episode, Bryce and Kristian expose the hidden pitfalls of organic posting, why your best content is getting buried, and how dance studios actually grow today. Learn why paid ad...

Your dance studio's website might be your biggest asset—or your greatest liability. In this game-changing episode, Bryce and Kristian sit down with Stephen Reinstein from Market Muscles to tackle the hard truth: most dance studio websites fail to convert visitors into paying students. Stephen shares actionable strategies to fix common website pitfalls, like outdated designs, poor mobile optimizati...