Dance Studio Advertising | The Podcast

What if your entire year of studio marketing could be mapped in just 25 minutes? In this episode, Bryce Conlan gives you the exact 12-month calendar strategy used by the fastest-growing dance studios. You'll learn how to plan campaigns ahead of the chaos, enroll students in every season—not just fall—and finally feel ahead of the game. Whether you're running short sessions, launching summer camps,...

Studio owners don’t fail because they dream too small—they fail because their goals are emotionally cluttered and operationally unclear. In this holiday reset episode, Bryce Conlan walks you through a smarter, saner approach to goal setting that avoids burnout and builds real momentum. You’ll learn why more goals mean more stress, how to define a “season of focus,” and the 3-question test that fil...

What if the real issue in your studio isn’t how hard your staff works—but how unfairly you treat yourself ? In this episode, we flip the script on fairness. Most studio owners bend over backwards to be “fair” to their team… while silently tolerating burnout, resentment, and blurred boundaries. But here’s the truth: if your systems are built on self-sacrifice, they will eventually collapse. Inside:...

Parents aren’t flaky—they’re drowning. In this episode, Bryce Conlan unpacks the cultural shift behind the “too busy” epidemic and how it’s silently sabotaging your enrollment, retention, and follow-up. You'll discover why traditional studio models are clashing with modern family bandwidth—and what smart studios are doing instead. Learn the 3 hidden reasons parents feel overwhelmed, why simplicity...

When Dotty Hancock took over a dance studio fresh out of college, she inherited a pile of bills, no reserves, and zero financial training. Fast forward 25 years—she’s debt-free, owns her building, pays herself well, and has turned her business into a long-term wealth engine. In this episode, Dotty and Bryce unpack: The financial trap most studio owners fall into Why charging “just enough” is costi...

In this special Thanksgiving episode, Bryce Conlan shares a transformative truth: gratitude isn’t just a feeling—it’s a strategic leadership tool. When enrollment is down, bills are up, and burnout looms, practicing thankfulness can feel optional or even fake. But that’s exactly when it’s most powerful. You’ll discover how gratitude resets your brain, shifts your decision-making, and turns reactiv...

Facebook just changed everything—and most studio owners don’t know it yet. In this episode, Bryce Conlan and DMM co-founder Kristian Altuve break down Meta’s silent rollout of the “Andromeda” algorithm update that’s quietly killing ad performance for dance studios. You’ll learn what’s really behind the skyrocketing ad costs and disappearing leads, why your targeting tactics no longer work, and how...

What’s more important—beautiful branding or bold results? In this episode, Bryce Conlan breaks down a crucial but overlooked truth: many dance studios are losing leads because they prioritize pretty over performance . From misleading Canva templates to confusing offers, studio owners often sabotage their own growth without realizing it. You’ll learn why clarity crushes cleverness, how a “bad-looki...

Most studio owners retreat during economic downturns. But the smart ones? They double down—and grow. In this powerful episode, Bryce Conlan reveals why fear-based decisions kill momentum and how visibility is the real currency in uncertain times. You'll hear real stories of studios that grew—dramatically—by zigging while others zagged. Learn the 3 mindset shifts that separate high-performing owner...

What if one five-week offer could bring in 35 new students—even if you think your schedule is full? In this episode, I sit down with Susan Florkiewicz, a veteran studio owner of 37 years, to unpack how her first-ever winter mini session sold out two classes in just 10 days. She shares why she initially doubted it would work, what turned the tide, and how she generated real revenue and re-enrollmen...

What if the biggest threat to your studio's success isn’t enrollment—but how you manage your money? In this episode, I sit down with studio owner and studio life coach Ginger Haithcox to unpack the real financial struggles dance studio owners face—from not paying themselves to drowning in discount culture. Ginger breaks down the path to building a business that’s peaceful, profitable, and sustaina...

If your dance studio ads aren’t delivering leads, it’s not the algorithm—it’s the content and offer. In this episode, Kristian Altuve (Co-founder & Client Success Lead at Dance Motion Marketing) reveals the two most overlooked elements that make or break studio advertising: scroll-stopping content and irresistible offers. You’ll learn why focusing on kids under 12 is your ad budget’s best frie...

Most dance studios are using templated ads—and paying top dollar—for campaigns that were never built to work long-term. In this episode, Bryce Conlan breaks down the real danger of “set it and forget it” ad strategies, why they stall fast, and what smart studio owners are doing differently. You’ll learn the critical difference between templated and templatized ads, the hidden costs of high-volume...

Most studio owners know they should make follow-up calls—but the phone feels terrifying. What if they say no? What if you feel rejected? In this episode of Dance Studio Advertising , Bryce Conlan unpacks the psychology behind phone fear and shows you how to transform it into your studio’s secret weapon. You'll learn why the phone still works in 2025, how to make calls without feeling pushy, and th...

Most studio owners think they need more students. But what they really need is a strategy that works—and the readiness to implement it. In this episode of Dance Studio Advertising , Bryce Conlan breaks down the myths that hold studios back, the real work growth demands, and the three qualities every successful studio owner shares: coachability, readiness to work, and a long-term vision. Whether yo...

Struggling to grow your dance studio? The problem isn’t enrollment—it’s leadership. In this episode, Bryce Conlan reveals the invisible ceiling that caps your studio’s success and why adding more students can actually magnify your problems. You’ll discover the 3-part formula for sustainable growth: grow yourself, grow your people, grow your business. Learn how your personal mission, values, and cu...

If your enrollments feel soft, you're not imagining it. From falling GDP to collapsing container shipments, the early signs of economic slowdown are here—and studio owners are already feeling the squeeze. But here’s the truth: recessions don’t kill studios. Hesitation does. In this episode, Bryce Conlan breaks down the 5 critical moves to recession-proof your dance studio—using strategies forged d...

Brittany Thompson didn’t run a sale. She didn’t offer a free trial. She didn’t even write a clever ad. She sent one text message —and 50 dance moms registered their kids that day . In this episode, you’ll hear exactly how she did it. No fluff. No theory. Just a real studio owner who cracked the code on follow-up and built a system that keeps working while others beg for signups. You’ll discover: T...

Fall 2025 has studio owners asking, “What am I doing wrong?” The data says: nothing. You’re swimming against macroeconomic headwinds—families spending less, enrollments down as much as 50% in many markets. In this episode, Bryce reframes your strategy: in a downturn, marketing’s job isn’t always growth—it’s preservation. Build a fortress first, then expand. You’ll learn how to separate micro vs. m...

Fall 2025 isn’t business as usual—it’s war for loyalty. In this episode, Bryce Conlan blows the whistle on DropTober—the quiet student exodus that blindsides studios every fall. With enrollments down and parents more selective than ever, your first 90 days with a new family aren’t just important—they’re make-or-break. Bryce unpacks how to choreograph a world-class onboarding experience that builds...

At the Energize conference, Bryce Conlan hit the floor with a mic in hand—and studio owners brought the real questions. From struggling ad performance to lead quality, retention pain points to marketing overwhelm, this episode captures the raw concerns dance studio owners are facing right now. You’ll hear candid conversations about: The real ROI of Facebook and Instagram ads Why free trials aren’t...

One wrong hire can quietly derail your entire dance studio. B players — those “good enough” team members who aren’t bad enough to fire — can drain morale, burn out your top talent, and slowly erode your culture. In this episode, I share a real behind-the-scenes story from Dance Motion Marketing about how one B player was creating chaos for our A players… and the hard decision we made to protect ou...

What if you could get direct answers to your biggest studio growth questions—fast? In this bonus episode, Bryce shares a major announcement: the launch of the Dance Motion Marketing Hotline . This new tool gives studio owners a simple way to ask questions, get expert input, and unlock resources tailored to their exact needs—whether it’s marketing, retention, finances, or enrollment. You’ll hear th...

After one year, thousands of campaigns, and tens of thousands of new dancers enrolled, Bryce Conlan reflects on the 9 deepest lessons Dance Motion Marketing has learned helping studios grow in the last 12 months. This isn’t about flashy wins—it’s about the real, often hard-earned insights that separate struggling studios from thriving ones. You’ll learn why visibility is non-negotiable, why many a...

Dance studios are evolving—and fast. In this episode, Bryce shares his key takeaways from Rhee Gold’s DanceLife Teacher Conference, revealing the real growth levers separating thriving studios from those falling behind. You’ll learn: Why internal miscommunication is silently killing re-enrollment How to calculate your marketing ROI (and why most studio owners don’t) The two essential pieces of sof...