Dance Principals United: Dance Studio Growth & Marketing Podcast

In this episode of Dance Principals United, Amanda Barr and Rebecca Liu Brennan wrap up their "Scale Your Dance Studio" series by diving into the lessons learned from running million-dollar dance studios. Did you know that only 2% of women-led businesses ever cross the $1M revenue milestone? Amanda and Rebecca share what it takes to reach this incredible achievement—and how to sustain it. From bui...

🎙️ Scaling your dance studio to new heights? In this episode, Amanda and Bec tackle the unique challenges of growing your studio from $500K to $1M in annual revenue. Hitting this milestone is exciting but can also be one of the most demanding phases of studio ownership. From managing team dynamics to creating consistent marketing strategies, Amanda and Bec share their proven methods to help you av...

In this episode of the Dance Principles United Podcast, Amanda and Bec, joined by Nathan, dive into the critical growth phase of dance studios generating $250K-$500K in annual revenue. They discuss why this stage can be a sweet spot for many studio owners, offering a balance between profitability and manageability. 🎧 Listen now to master this pivotal stage in your studio's growth! 🌟 To grow your...

In this special episode of the Dance Principles United podcast, Amanda and I are so excited to come together in person at the beautiful Sofitel in Darling Harbour to kick off a brand-new mini-series on the stages of studio growth. This week, we're diving into the unique challenges and opportunities of running a dance studio with $0–$250K in revenue. I share my personal experiences from the early d...

In this episode, Bec sits down with special guest and longtime friend Melissa Borgen, Dance Principles United's very own member success rockstar. Together, they dive into the top five common mistakes dance studio owners make and, more importantly, how to fix them! From tackling control issues and burnout to embracing modern marketing and mastering your studio's numbers, this episode is packed with...

Hey friends, Amanda here. Welcome back to another exciting episode of the Dance Principals United Podcast! 🎶 We are back with episode four in our concert series. In this episode, we are talking about tech solutions to make your concert easier. Nathan and I dive into the tech solutions that can streamline your concert season. In this episode, we discuss tried-and-true tech strategies, like organiz...

In this episode of the Dance Principles United Podcast, Amanda Barr and Rebecca Lou Brennan dive into creating a "fans first" experience for dance studio concerts. Inspired by the book Fans First by Jesse Cole, they explore strategies to improve the concert experience for students, parents, and even the youngest audience members. From backstage dance parties and themed decorations to streamlining...

Hey friends! Bec here and we're back with another exciting episode of the Dance Principals United Podcast! In this episode, we dive deep into the critical topic of parent communication during concert season. With concert preparation in full swing, they share their top tips on streamlining communication to avoid overwhelm and confusion for busy parents. From simplifying information and using dynami...

Hey friends! We're back with another episode of the No Bullshit Business Tips Podcast. We share a super simple yet powerful Instagram strategy that could be a total game changer for your studio's growth: tagging your clients! 🎯 It may sound basic, but if you're not tagging parents in your posts, you're missing out on tons of free exposure. Amanda and I break down how this small habit can amplify...

  In today's episode of the Dance Principles United podcast, we dive into everything you need to know about costumes for your 2024 concert season! Gearing up for our own concerts, we chat about sourcing costumes, pricing them for profit, and the importance of presenting them in a way that reflects the value. We also share some of our backstage secrets for keeping costumes organized during the madn...

Hey friends! We're back with another episode of the No Bullshit Business Tips Podcast. In this episode, we dive into one of the biggest mistakes many studio owners make with their marketing — making it all about themselves! If your advertising focuses on your achievements and credentials, you might be missing the mark. Instead, we share why it's crucial to shift the focus to what your studio can d...

Hey friends! Bec here and we're back with another exciting episode of the Dance Principals United Podcast! In this episode of the Dance Principles United Podcast, Amanda and I are back from their Studio Growth Club retreat in Noosa, and we're diving into the power of surrounding yourself with the right people to grow your dance studio. We share key takeaways from the retreat, including lessons on...

Hey friends, Amanda and Bec are back with another No-Bullshit Business Tip that could be a game changer for your studio! In this episode, we dive deep into how mastering Facebook and Instagram ads has been crucial in growing Bec's studio from 120 to over 600 students—and how it can work for you too. We're not talking about boosting posts; we're talking about using targeted, paid ads to keep your s...

Hey friends! We're back with another episode of the No Bullsh!t Business Tips! In this episode, Amanda and I dive into the no-nonsense truths about your studio's marketing and social media presence. Are you spending too much time curating the perfect photo for your Instagram grid? Are you showcasing only the most talented dancers with perfect technique? If so, it might be time for a change! We dis...

Hey friends! Bec here and we're back with another exciting episode of the Dance Principals United Podcast! In this episode, Nathan and I dive into the big question: how do we get our comp teams more committed in 2024? Is signing troop contracts really the answer, or is there a better way to create loyalty and dedication among students and parents? Drawing from my own experience, Nathan and I share...

In this episode, we dive into one of the biggest marketing mistakes dance studio owners make—focusing too much on themselves instead of their clients. We explain why promoting your studio as "the best" or highlighting your personal achievements isn't as effective as speaking directly to the needs of potential clients. We share actionable tips on how to reframe your marketing to address the pain po...

Hey friends! In this episode of Dance Principles United, Nate and I are breaking down why studio values are such a game-changer for running a successful studio. We're talking about how having clear, simple values can help guide every decision you make—from tricky social media issues to concert planning—and how they can create a stronger, more positive culture for your staff and students. We'll sha...

Hey friends! We're back with another episode of the No Bullshit Business Tips Podcast. We dive into the game-changing power of Facebook and Instagram marketing for dance studios. If you've ever felt frustrated by failed ad campaigns or overwhelmed by the idea of mastering social media advertising, this episode is for you. Amanda and Bec share their personal experiences, including how consistent an...

🎙️ Hey friends! We're back with another exciting episode of the Dance Principals United Podcast! In this episode of Dance Principles United, Bec is joined by Nathan to dive deep into one of the most common questions studio owners face—Can I afford a full-time staff member? They discuss the pros and cons of full-time versus casual employees, how to determine if your studio is ready for a full-time...

In this episode of "No Bullshit Business Tips," we dive into a topic that every studio owner needs to hear—response times to client inquiries. We share our personal experiences and practical advice on why getting back to potential clients quickly can make or break your business. Discover why it's not always the best studio that wins but the fastest one to respond. Tune in for actionable tips on ho...

In this episode of the Dance Principles United Podcast, Amanda and I welcome a very special guest, Nicky, one of our Studio Growth Club members and an accomplished studio owner. Nicky shares her incredible journey in the dance industry, from her early days as a performer to running a thriving dance studio. Together, we dive into the importance of truly listening to your market and adapting your bu...

In this no-nonsense episode, we're diving into a common mistake many of us dance studio owners make: obsessing over perfect photos and videos on social media. We talk about why your studio's Instagram should focus less on perfection and more on what new parents actually want to see—fun, friendly, and relatable content. Join us as we share real-life examples and actionable tips to help you attract...

🎙️ Hey friends! We're back with another exciting episode of the Dance Principles United Podcast! In this episode, we continue our conversation with Nathan as he shares more incredible insights from his recent experience at VeeCon in Los Angeles. If you missed Part 1, be sure to check it out first, as he delves into the initial takeaways from this dynamic event. In Part 2, we dive even deeper, disc...

Hey friends! Welcome to another episode of the "No Bullshit Business Tips."Each week, we deliver concise, actionable strategies to help you grow the studio of your dreams. In this episode, we dive into the importance of putting yourself out there as the face of your brand. Discover why your clients want to connect with you personally and how to make it easier to share your passion, whether through...

🎙️ Hey friends! We're back with another exciting episode of the Dance Principals United Podcast! In this episode, Amanda and Nathan Barr catch up after an eventful few weeks filled with conferences, house moves, and the challenges of balancing work and life. Join them as they dive into the insights Nathan gained from attending VeeCon in Los Angeles, where he connected with entrepreneurs and attend...