Dance Principals United: Dance Studio Growth & Marketing Podcast

What's it really like growing up in a dance studio...especially when your mum owns it? In this raw, funny, and heartfelt episode, Amanda sits down with BeBe Liu-Brennan (daughter of studio owner and Dance Principals United Podcast co-host, Miss Bec) for a deep dive into the  real life of a studio kid. From early-stage recitals at 18 months old to teaching classes and prepping for Europe, BeBe shar...

Your midyear concert just gave you a goldmine of content, connection and insight, so why let it disappear into the term 3 chaos? In this episode, Amanda and Bec unpack exactly how to turn this year's concert into a full-blown marketing strategy for 2026. We share real stories (yes, including that bus story), smart content ideas you can still grab right now , and the exact plan we use to make midye...

Amanda and Bec are going unfiltered as they reflect on some of the toughest situations they've faced as studio owners: from heartbreaking student departures to challenging staff dynamics and one  very expensive legal wake-up call. This one's for every studio owner who's been there, or is there right now. You'll hear us talk about: What it really feels like to lose a long-term student you've poured...

Amanda and Bec sit down in person (yes, together in the same room!) to share the real behind-the-scenes moments that changed the course of their studios forever. From rock bottom bank accounts to million-dollar property deals, they're unpacking the highs, the lows, and the big lessons learned along the way. If you're a studio owner looking for clarity, inspiration, or just a reminder that you're n...

This week Amanda and Bec dive deep into the importance of identifying, training, and supporting young assistant teachers in your studio. From early conversations to ongoing feedback, they share practical ways to build confident, capable leaders who often become the heart of your teaching team. Here's what they covered: Start young and be intentional : Don't wait until a student is "ready." If you...

In this episode of the Dance Principles United Podcast , we're diving deep into creative ways to boost revenue in your studio without needing to add more weekly classes. From birthday parties to discos, corporate team building to holiday workshops, these strategies aren't just about income, they also build community, create memorable experiences, and help your team shine. Key Takeaways: Uniforms &...

In this episode, Bec chats with Trudy Skippen, a much-loved studio owner and member of the Studio Growth Club. Trudy shares her story of taking over Belmont Dance Centre in 2018 and the ups and downs of running a dance business. 🎧 In this episode, you'll hear about: Trudy's move from teacher to studio owner The biggest challenges she faced early on How working on her mindset made a big difference...

Join Bec and Nathan for a dive deep into the world of Facebook and Instagram advertising for your dance studio. They break down complex marketing strategies into simple, actionable steps, showing you how to effectively attract new students through targeted social media ads.  This episode is packed with practical advice, real-world examples, and insider tips to help you grow your dance business in...

Join us as Nathan breaks down the mysteries of Facebook ads for dance studio owners, sharing practical insights on how to effectively market your studio online. Key Takeaways:   Social media is your modern "shop window" - most people are scrolling on their phones daily Major brands are investing more in paid social media advertising - it works! Facebook/Instagram ads are most effective for local a...

Let's be real – dealing with difficult parent conversations is one of the toughest parts of running a dance studio. In this honest and relatable episode, Amanda and Bec dive deep into the emotional rollercoaster that comes with handling parent (or client) complaints, and why it can feel so overwhelming – especially when you're deeply invested in your studio community. They share personal stories f...

In this lively and value-packed episode of the Dance Principles United podcast, Amanda and Bec dive into everything you need to know to plan and deliver a successful midyear showcase for your dance studio. Fresh off the high of Expo, the duo brings their infectious energy and decades of studio experience to discuss why midyear concerts are not only fun and community-driven but also a powerful busi...

Term 2 has officially begun—and if you're a studio owner feeling the weight of student drop-offs, you're not alone. In this episode, Amanda and Bec get real about the "Term 2 Blues" and why this time of year often brings unexpected challenges for dance studios. From post-holiday slowdowns to kids switching up their activities, the girls dive into the reasons behind seasonal student drops—and what...

Hey friends!  We are back and buzzing after a huge weekend at Dance Teacher Expo in Queensland! 🎉 We're sharing all the highlights, lessons, and unforgettable moments from the event – including what it was like taking the Expo to a brand new market, what made this year so special, and why the support from the dance community meant so much. 💜 Tune in as we dive into: The power of in-person connec...

Join us as we sit down with Dionne and Britt from Triple T Dance for an inspiring conversation about their journey from part-time studio owners to full-time entrepreneurs. In this episode, they share how they scaled their studio from 70 to nearly 300 students, the game-changing strategies implemented, and the mindset shifts that helped them thrive. From branding and marketing to creating a strong...

In this special episode of Dance Principles United , Amanda and Bec pull back the curtain on what it really takes to create and grow Dance Teacher Expo. From an idea sparked in Vegas to launching their third event in Australia, they share the lessons, challenges, and surprises they've encountered along the way. Listen in as they discuss: 🎭 The inspiration behind Dance Teacher Expo 📅 How they pul...

In this episode of Dance Principles United, Amanda is joined by Caitlin from Dance Aid to dive into the essential topic of first aid for dancers. Caitlin shares her journey from dancer to cardiac nurse and how she combined her two passions to create a first aid course specifically for the dance industry. From common dance injuries like ankle sprains and concussions to serious medical emergencies s...

Struggling to keep up with social media while running your dance studio? You're not alone! In this episode, Amanda and Bec dive into simple yet powerful strategies to improve your studio's online presence. From optimizing your bio to keeping your stories active, they'll walk you through a social media scorecard to help you attract more students. Plus, they share personal insights on balancing busi...

In this episode of the Dance Principles United Podcast, Amanda and Bec take you behind the scenes of their recent trip to Melbourne and dive deep into a game-changing strategy for dance studio owners—creating an ideal client avatar. Meet "Jamie"—a fictional (but very real) representation of the perfect studio parent. Discover how defining your own "Jamie" can revolutionize your marketing, branding...

Think student enrollment is over for the year? Think again! In this episode, Amanda and Nathan Barr dive into why studio owners should ditch the outdated mindset of stopping enrollment after the first few weeks of term. Instead, they share actionable strategies to keep bringing in new students all year round. It's all about working smarter, not harder—so if you're ready to grow your studio and bri...

Is your studio team truly set up for success? In this episode of Dance Principals United, Amanda and Rebecca dive deep into the power of teacher training and why it's the key to running a thriving studio. They discuss why staff training should go beyond just upskilling technique—focusing instead on creating a cohesive team, delivering a consistent student experience, and ensuring every staff membe...

In this episode of the Dance Principles United Podcast,we tackle a common challenge for studio owners: the January cash flow blues.  We share our personal life updates, including a recent trip to the Showcase National Dance Championships, before diving into practical tips to help studio owners manage cash flow more effectively. We discuss the importance of knowing your class numbers and avoiding o...

In this energizing episode of Dance Principles United, we dive into the top five essential tasks to kick off your year and grow your dream studio in 2025. Join us as we discuss setting meaningful goals, the importance of accountability, and actionable strategies to get your studio off to a strong start. Whether you're a seasoned studio owner or just beginning your journey, we offer valuable insigh...

🎙️ Hey, Dance Studio Owners! Amanda here with an inspiring episode of the Dance Principals United Podcast! This time, I'm joined by Chelsea Windon, owner of Extreme Talent Co in Windsor. Chelsea's story is one of transformation—taking over a long-standing studio and reimagining it into a bold, modern brand.   In this episode, Chelsea shares: ✨ Her journey of inheriting and rebranding a dance stud...

Welcome back, Dance Studio Owners! We hope you had a merry Christmas! Amanda and Bec are here to share an honest, inspiring, and laugh-filled episode that takes you behind the curtain of Dance Sensations and PAWS Studio. We're opening up about the highs, lows, and pivotal moments that have shaped our journeys in studio ownership. Tune in as we discuss: ✨ The twists, turns, and triumphs of buildin...

🎙️ OK guys, this was an absolutely EPIC episode of the Dance Principals United Podcast! It's safe to say that all of our students have been obsessed with Prime Video's hit new show Dance Life! Well on today's episode, we're thrilled to welcome Jade Barnes, the Executive Producer of Dance Life. Jade, who also ran a highly successful dance studio, shares her extraordinary journey in the dance indust...