Dan Kennedy's Magnetic Marketing Podcast

When choosing a market, are you aiming for the broadest group possible? Or are you trying to target a very specific segment of the market? Which strategy is more effective? Dan Kennedy has some opinions... In part one of this two-part episode, Dan discusses the 10 most important pieces of criteria to consider when determining whether the market you've selected is spot on for your business. Come ba...

Napoleon Hill was fundamentally BROKE in the latter end of his life? HOW? Dan Kennedy says Hill's situation isn't actually that unheard of - Dan knows a lot of people who have a lot of income, but no real lasting wealth. Again this begs the question: HOW?? If you want to make sure you're attracting as much wealth as humanly possible, there's a few common yet terribly false ideas about money you're...

Want to make sure you're always top of mind when it comes to your current customers as well as your prospects? Turns out there's a strategy you can use in your marketing now AND forever that keeps YOUR business a topic of conversation amongst your dream customers. Tune in to hear Dan Kennedy reveal this strategy and provide priceless guidance in answer to some of his students' toughest questions!...

When your customers/prospects receive a piece of direct mail from you, do they really feel like you're speaking directly to them? Or do they feel like they're being sent the exact same junk mail as thousands of others? Bill Glazer teaches exactly how he and Dan Kennedy personalize and segment their sales letter messaging by walking step-by-step through their very own direct mail campaigns. Get a b...

There's a gigantic misconception out there that says asking your clients/customers for referrals is tacky, or the sign of a failing business. The reality is, NOT asking for referrals is the sign of a fearful entrepreneur trying to protect their ego. However you choose to look at it, not asking for referrals is a big mistake. In the opening segment of this classic No B.S. training, Dan Kennedy and...

The procedure for hiring salespeople CANNOT be treated the same as any other role in a company. The vetting process is unlike any other, and there's a very specific reason why. Join marketing expert Dave Dee and master sales recruiter Nick Loise as they discuss how to recruit, interview and hire the type of salespeople that are the best fit for your business AND have the ability to earn you A TON...

It's not enough to know WHY your prospects need your product. You also need to understand all the reasons they might say "No" to buying it as well. If you don't think there are any reasons - Think again. In part two of this two-part episode, Bill Glazer reveals the third major "tipping point" in sales psychology that all sales copy needs to address in order to gain the trust (and the money) of you...

Does your sales copy focus only on touting the sweet features of your product? Or are you catering your words to speak to the actual needs of your prospects? In part one of this two-part episode, Bill Glazer covers two of the three major "tipping points" in the psychology of selling that determine whether your copy can convert to sales. Be sure to check out part two next week to discover the third...

A lot of business owners falsely believe the purpose of a customer is to get a sale. When in reality, the purpose of a SALE is to get a CUSTOMER. In other words, your goal isn't to abandon a customer once they've given you money. You want to give that person a reason to come back again and again for your products (instead of your competitors'). Bill Glazer teaches from stage how ANY business can e...

Before hosting Funnel Hacking Live and leading his own group of Mastermind students, Russell Brunson was making big waves at Dan Kennedy's Super Conferences and across the entrepreneurial landscape as the kid with genius strategies for marketing and selling online. In the final installment of this THREE-part episode, Russell reveals his 5 tried and proven strategies for directing traffic online to...

You may know Russell Brunson today as the fast-talking, Secrets-spilling co-founder of ClickFunnels, but years before all that success, "Young Russell Brunson" was well known in the entrepreneurial world for something else... In part two of the THREE-part episode, Russell Brunson provides step-by-step instructions for building high-converting lead generation pages online, as well as crafting a sel...

Long before ClickFunnels was founded, "Young Russell Brunson" was taking the entrepreneurial world by storm, teaching both single moms new to business and Dan Kennedy's elite students the secrets to finding their dream customers, building irresistible offers and making a ton of money very quickly. In part one of the THREE-part episode, Russell Brunson covers a few key areas of his vast expertise:...

It's easy to get lost in a sea of do's and don'ts when it comes to business. There's always a new marketing fad or "shiny object" to chase after. If you're looking for time-tested and proven methods for instantly increasing your business's profitability, however, you'll want to hear what outrageous marketing expert Bill Glazer has to say. Bill walks step-by-step through the 7 strategies he uses an...

Is your business serving you? Or do you typically find yourself slaving away for your business? What are your special abilities/talents/passions, and how much of your time do you spend using those gifts in your work? If you're not pleased with your answers to these questions, it's time to reevaluate what it is you truly want out of your work life. Rob Berkley, executive coach and management consul...

Feeling burnt out by the awkwardness and stress induced by the same cringe and pressure-filled sales scripts you've been using for years? Time to ditch the out-dated sales methods for a new sales technique that eliminates antiquated sales language, confidently clears away objections and ultimately reduces rejection. Trust-based selling expert Ari Galper shares the 4 key components of his game-chan...

The art and science behind constructing good pieces of copy (and entire copywriting campaigns) can be a tricky code to crack. Thankfully you don't have to start from scratch. In part two of this two-part episode, Bill Glazer continues his walk-through of the wildly successful 3-step campaign he crafted for one of his clients, including all the clever little tips, tricks and tactics that have conti...

If only there was a checklist of must-have items in any copywriting campaign, put together by an expert copywriter whose work with clients have yielded undeniably successful results... Oh wait, there is. Join Bill Glazer as he walks step-by-step through actual campaigns he's put together for his clients, highlighting all the do's and do not's of each piece of written and spoken copy (envelopes, on...

Countless potential customers of yours are online right now, looking for the solution to their problem that YOU can give them, if they only knew where to find you... In part two of this two-part episode, Mike Koenigs continues to reveal his secrets for creating and placing video content online in a way that gets your information out and seen in front of your dream customers FAST. Be sure to give p...

You have GOT to spend as much time (if not, more) on the marketing of your product as you do on the creation of your product. One of the best ways to market your product is using video, but with so much content online, what can you do to make sure YOUR videos get seen AND engaged with? Mike Koenigs, Expert consultant at getting information out and engaging potential customers using video, shares t...

It's true that many entrepreneurs reject convention and rules, and that often allows them greater freedom and creativity to innovate and excel. However, what an entrepreneur CANNOT afford to reject is *structure*, especially when it comes to managing time effectively and keeping a schedule that makes you powerfully productive. In part two of this two part episode, Lee Milteer teaches specific ways...

As an entrepreneur, TIME is your most valuable currency. Unfortunately, too many entrepreneurs don't even realize how much time they waste every single day, especially to people and tasks they believe to be of utmost importance. How do you discern what deserves your attention vs. what to discard or delegate? Lee Milteer, longtime friend and business partner of Dan Kennedy and top expert on entrepr...

Are you focusing on what will give you the most leverage in business? Are you sure you even know what those things are? Continuing right where he left off last week, Dan reveals the 4 optimal kinds of leverage you can use in your business for maximum efficiency and growth right now! And as a bonus, Dan also uncovers what he believes to be the biggest "rocks", or pillars of focus for your business,...

How are you leveraging your assets to your advantage in business? Your money, marketing, influence, your network, your story...? Have you ever tried leveraging perceived liabilities into assets? What truly is the best lever for leverage, and how do you best apply it? All of these questions and more are answered by Dan Kennedy himself as he uses his decades of wisdom in marketing to illustrate the...

Ad costs draining your wallet? Perhaps it's time to give FREE publicity a try. It may sound far-fetched, but give public relations virtuoso Paul Hartunian a half hour and he'll show you just how possible it is to convince reporters to report (favorably) on you and your product! In part two of this two-part episode, Paul dives deeper into the topic of securing free publicity, sharing his famous buy...

Ad costs are climbing by the day. If only there was a proven way to score thousands of dollars worth of publicity for free... Actually, according to marketing genius and public relations expert, Paul Hartunian, there is an exact formula for it. In part one of this two-part episode, Paul dives into the world of free publicity and how the consistent refining of his free publicity formula earned him...