Dan Kennedy's Magnetic Marketing Podcast

What do you get when you combine a lawyer, a business builder, a CrossFitter, referee and a father of nine? You get the one and only Ben Glass, and in this episode, Darin Spindler sits down with this longtime "Planet Dan" insider to unpack how he built a life and business by design. From legal marketing to life philosophy, Ben shares how he carved his own modus operandi, why generosity is a busine...

How do you go from running a top-performing home inspection business... to building a million-dollar info business empire that runs without you? In this episode, Dan Kennedy sits down with longtime Magnetic Marketing insider Mike Crow, who reveals how he scaled and sold his first business, THEN turned his expertise into a thriving coaching platform with masterminds, member ascension, and a busines...

If you thought getting customers was the hard part, you haven't paid the price of losing them. In this follow-up episode, Dan Kennedy and Bill Glazer reveal the second half of their 14 strategies for keeping customers glued to you emotionally, financially, and even psychologically. You'll hear why making it painful to leave is smart business, how to spot a defection before it happens, and why trig...

Most business owners obsess over getting customers, and then give almost ZERO thought to keeping them. Don't be one of those people. In this episode, Dan Kennedy and Bill Glazer expose the high cost of customer churn, reveal the real reasons customers vanish and deliver 7 no-fluff strategies for turning one-time buyers into loyal lifetime customers . From avoiding the lazy trap of price competitio...

Is it worth it to step in and try to save a failing business? Is that even possible? Kat Smith, direct-response queen and salon-flipping expert, adamantly says the answer is YES… if you do it right. Join Dan Kennedy and Kat as she walks listeners through her journey of taking a mediocre hair salon and turning it into a money-making machine that outperformed all her competitors. Covering topics lik...

From starting his career in civil service to becoming an Amway entrepreneur on the side to eventually achieving immense success as a freelance copywriter and business owner, "Doberman Dan" has learned A LOT from his incredibly unconventional journey. Join Dan Kennedy and Doberman Dan as they discuss the most important lessons he's learned about copywriting from his wild experiences in the direct-r...

Ever wish you could have that special edge that all high-performing salespeople seem to have? What if the thing that makes a salesperson so successful ISN'T necessarily natural talent, but a specific step-by-step PROCESS that, when learned and implemented, turns any mediocre entrepreneur into a profit-making machine? According to sales master Brian Tracy, this seemingly fictional sales process DOE...

So you're a small or medium-sized business and you don't have a multi-million dollar budget to spend on flashy ads... How do you capture the attention and fascination of your target audience? NYT best-selling author, NSA Hall of Fame speaker and advertising executive Sally Hogshead is here to reveal her key strategies for standing out and creating a MESSAGE (not ads) that people actually want to l...

How can entrepreneurs thrive amid this era of commoditization and constant change? Dan Kennedy answers that question by sharing timeless principles found in his book, Almost Alchemy, for creating exponential profit by doing more from fewer and less: Spotting emerging trends, preventing costly losses, and shifting from sales-centric to marketing-centric culture. Dan also reveals how to transform in...

Out of all the qualities possessed by the most successful leaders, there's one major characteristic that's dying out in millennials (and younger). Which trait is it, and why is it becoming such a rare commodity in the rising generation? Executive business coach, best-selling author and speaker Tony Rubleski sits down with Dan Kennedy to discuss the biggest blunders being made by business leaders t...

It's the age-old question every entrepreneur is trying to answer: How can I manage my business(es) and STILL make time for the kind of life I want to lead? Ben Glass, accomplished attorney, coach, author and father of 9, says the solution lies not in focusing on making as much money as possible, but in becoming very protective and selective with your employees, your clients and your TIME. Join Dan...

Thinking about selling your business? The time to get an expert's advice is NOW. That's where Ted Oakley comes in. A wealth management expert with many years of experience working with clients to grow wealth and create income from wealth, Ted reveals the critical mistakes entrepreneurs make when selling their businesses and managing newfound wealth. Tune in to discover why timing is everything whe...

So you're thinking of entering the world of info marketing, but maybe you're not sure you're prepared? Or perhaps you're not even certain info marketing will work for you in the first place? Don't worry. Dan's got your back. In this incredibly insightful Q&A episode, Dan Kennedy goes solo to address concerns many entrepreneurs have about info marketing (books, courses, seminars, pricing, etc), as...

Common misconceptions you likely have as a business owner: 1) Your business is going to make money once you get customers, and 2) Selling a product and generating revenue will make you money. According to Steve Wilkinghoff, author of the popular business strategy book "Found Money", the equation for a successful business is so much more complex than a + b = c. Join Dan Kennedy and Steve Wilkinghof...

The pros agree that too many entrepreneurs (both new and experienced) are far too obsessed with new customer acquisition strategies and woefully unconcerned with retaining the customers they already have. Dan Kennedy and Shaun Buck, co-authors of the No B.S. Guide To Maximum Referrals and Customer Retention , get to the root of why it's so difficult for business owners to commit time and energy to...

If your current business model is barely getting you by, wouldn't you want to make the changes needed to allow your business to grow and thrive? Brian Tracy, expert businessman, author and consultant says he's astounded by how many business owners won't move to improve their models because it's "too risky". The real risk? Making no change and slowly dying out. Dan Kennedy and Brian Tracy discuss t...

When it comes to the Ziglars,  passion for sales, motivating individuals and improving lives runs in the family. Continuing Zig Ziglar's legacy as master sales trainer, motivational speaker and influential speaker and author, Tom Ziglar says the family business IS the life-changing business. Join Dan Kennedy as he gains a unique perspective on the life of Zig Ziglar through the eyes of one of the...

How do potential customers decide whether or not they can trust you? Do you and your salespeople know how to control how you're perceived by prospects? If you don't know the answers to these questions, you may be scaring away tons of money without even realizing it. In this episode, Dan Kennedy teams up with sales training wizard Steve Clark to discuss how to expertly implement trust-based marketi...

What are the hallmark behaviors of the most successful entrepreneurs? How and where do they invest their time and money? And if they were suddenly stripped of all their money, prospects and customers, what would a successful entrepreneur do first? In this classic interview-style episode, Dan Kennedy provides thorough answers to all these questions AND explains in great detail the five biggest mone...

One of the biggest errors anyone in business can make is focusing too intently on hiring "exceptional salespeople" who are somehow able to make sale after sale without burning out AND without much assistance from their superiors. Why is relying too heavily on the skills of the salesperson such a big mistake, and what must business owners do instead? Dan Kennedy answers these questions and more as...

You might have the best offer out there, but if you can't gain the attention of your prospects long enough for them to take note, you'll fail before you can even get started. In a world that's saturated with ads more than ever before, how can you hope to win anyone's attention? The answers are in this episode... Dan Kennedy and Bill Glazer discuss in depth the 4 major elements of a compelling offe...

How do you get prospects to hand over big sums of money for your high ticket product or service? Whether it's life insurance policies, high-end dental procedures, or anything in between, there's five core essentials you'll need to master in order to sell confidently and successfully. Join Dan Kennedy and his expert guests Jason Stephens and Dr. Charlie Martin as they discuss their veteran-level ex...

How does one Disney insider continue to practice Disney level service in an industry that tends to get a bad rap for its major lack of customer-mindedness? Join Dan Kennedy as he gets a behind-the-scenes look from Vance Morris on Disney management, training and revitalization of the Disney resort experience. Vance also reveals how he's able to continue to train entrepreneurs on providing top-tier,...

Is it really possible to forecast the economic climate? Is it all unknowable chaos? Or is there a discernable pattern? And if there is a pattern, how can we figure it out? Best-selling author and financial editor Harry Dent Jr. says he already has. Speaking with Dan Kennedy and his Diamond members, Harry explains the four-season cycle he's used in combination with demographics to provide huge insi...

Are you currently investing time and money into targeting your marketing to the best prospects? Or are you paying the price later on the backend dealing with low value customers? In part two of this two-part episode, Dan teaches how any entrepreneur can stop "broadcasting" aka throwing as wide a net as possible, and start "narrowcasting" aka picking the perfect people who are eager to buy your pro...