DAM Right

In this episode, host Chris Lacinak unpacks a growing tension inside the DAM world: what he calls The DAM AI Gap. AI roadmaps promise intelligence, automation, agents, and massive productivity gains. But inside organizations, DAM leaders are experiencing something very different: rising expectations, reduced teams, fragmented metadata, unclear governance, and inconsistent operational foundations....

In this episode of the DAM Right Deep Dive Series, host Chris Lacinak takes you inside Aprimo, a long-established DAM platform with deep roots in enterprise marketing. Joining Chris are Erik Huddleston (CEO), Kevin Souers (Chief Product & Technology Officer), and Nick Tomassetti (Vice President of Sales). Together, they unpack how Aprimo has evolved over time, how organizations are navigating...

The AVP team takes lessons learned from 2025 and digs into what it really takes to get DAM right as organizations head into 2026. Host Chris Lacinak is joined by Kara Van Malssen, John Horodyski, Amy Rudersdorf, and Shawn Averkamp for a candid, pragmatic conversation about the priorities, pitfalls, and decisions that will shape DAM programs in the year ahead. This episode focuses on the lessons th...

The AVP team is back with another field report straight from Paris. Host Chris Lacinak is joined once again by our globetrotting DAM correspondent, John Horodyski, who just returned from the OnDAM 2025 Conference in France. And he’s giving us the full download. From gorgeous venues and natural light, to discussions on AI legislation, provenance, trust, authenticity, 3D workflows, DAM governance, a...

The AVP team just got back from Henry Stewart DAM NY 2025, and we’re unpacking it all — live, unfiltered, and together. Host Chris Lacinak is joined by Kara Van Malssen , John Horodyski , Pamela Vizner , Jason Ulsh , and Brian Courtney for a roundtable recap of the biggest themes, surprises, and hot takes from this year’s conference. From AI hype vs. reality, to governance gaps, to why “DAM is a h...

In this episode of the DAM Right Deep Dive Series, host Chris Lacinak takes you behind the scenes with Orange Logic, a long-standing player in the DAM space that has experienced remarkable growth over the past several years. Joining Chris are Misti Vogt (Chief of Staff & Head of Customer Success), Jim Cavedo (Vice President of Solutions), and Brad Pearson (Senior Vice President of Product). To...

In this inaugural episode of the DAM Right Deep Dive Series, host Chris Lacinak takes you behind the scenes with Frontify. Joining Chris are Roger Dudler, Founder and CEO of Frontify, and Thomas Meichtry, Director of U.S. Sales, who share their unique perspectives on the company’s origins, culture, customer successes, and vision for the future of DAM. Together, they explore: The founding story of...

This episode of the DAM Right Podcast features an Ask Me Anything (AMA) session on DAM governance with industry experts Kara Van Malssen and John Horodyski from AVP. The discussion covers the fundamental principles, challenges, and best practices for implementing and maintaining effective governance in Digital Asset Management (DAM) systems. Guest Info: - Kara Van Malssen LinkedIn - https://www.li...

In this episode host Chris Lacinak joins Misti Vogt and Brian McLaughlin from Orange Logic to offer a 2025 DAM Forecast. They explore key trends shaping the future of Digital Asset Management (DAM), including connected DAM, adaptive DAM, and autonomous DAM with some veers into sustainability, content authenticity, user adoption and more. The episode provides insights into how organizations can fut...

Host Chris Lacinak is joined by Kara Van Malssen, Managing Director at AVP to talk about the Operational Model for DAM Success that she created. The Operational Model comes out of what Kara has learned in almost 2 decades of helping organizations design, build, and scale DAM operations. Guest Bio:  Driven by a passion for helping organizations build impactful DAM programs, Kara Van Malssen is...

Host Chris Lacinak is on his own in this episode, sharing 5 warning signs that your DAM project is at risk. This is based on 18 years of talking with and working with hundreds of organizations on DAM projects. Avoid these 5 warnings and you'll be off to a much better start! Resources mentioned in this episode: DAM Operational Model - https:// damopmodel.com Your DAM use cases are only as good as t...

Host Chris Lacinak is joined by Amy Rudersdorf, Director of Consulting Operations at AVP to talk about resources that she recently published focused on helping organizations select the right DAM, MAM, PIM, digital preservation solution, etc. for them. Amy has put almost a decade of expertise and experience performing and refining these projects at AVP into resources that help people do this work t...

Host Chris Lacinak is joined by Aaron Edell, SVP of AI at Wasabi to talk about the recently launched Wasabi AiR, AI, object storage, and more. Wasabi AiR is an innovative and strategic development in the DAMosphere that aims to change business as usual and push boundaries with what Aaron describes as redefining object storage. This is a fascinating deep dive and behind the scenes look into an impo...

We're trying a couple of new things this episode. First, this episode will be around 10 minutes instead of 60 - 90 minutes. Let us know what you think about that at damright@weareavp.com. Second, after the intro from host, Chris Lacinak, the interviewer for this episode is Kerri Willette. Since doing this interview, Kerri has moved on to do wonderful things, no doubt, at Dropbox. In this episode,...

Host Chris Lacinak is joined by Jon Dunn and Emily Lynema from Indiana University to talk about the AMP project. AMP, which stands for Audiovisual Metadata Platform, was born out of a need at Indiana University to create metadata for hundreds of thousands of digitized assets. While AI was beginning to show great potential, there weren't platforms in the marketplace that allowed for the orchestrati...

Host Chris Lacinak is joined by Brecht Declercq, Head of Archives at Radiotelevisione svizzera (RSI), Switzerland's Italian speaking public broadcaster. Brecht is also the President of FIAT/IFTA, an organization that describes itself as the world’s leading professional association for those engaged in the preservation and exploitation of broadcast archives. For the entirety of Brecht's career he h...

Host Chris Lacinak is joined by Isabel Meyer, Director of Digital Platforms at the Smithsonian Institution. Isabel has been at the helm of digital asset management for the Smithsonian for over two decades. She has driven major transformation and evolution of the DAM operation in her time at the Smithsonian. This episode is a must watch/listen for anyone who wants a behind the scenes peak at the di...

Kara Van Malssen returns to the DAM Right Podcast to recap the Henry Stewart Creative Ops NY 2024 conference with host, Chris Lacinak. Chris and Kara will fill you in on what you missed, their highlights and takeaways from the event, and share a few laughs along the way. They use Kara's recap LinkedIn post as a framework for the discussion. Follow along here if you want ! Guest Name: Kara Van Mals...

Host Chris Lacinak is joined by Andrea Kalas, Senior Vice President of Asset Management at Paramount Pictures to talk about her work as the Co-Chair of the Academy Digital Preservation Forum Project. First, we dive into the fascinating career trajectory that Andrea has taken, from working with nitrate film in the UCLA Film and Television Archive to her work today in asset management at Paramount P...

Host Chris Lacinak is joined by Stephen Naron, Director of Yale's Fortunoff Video Archive for Holocaust Testimonies to take a look at how the archive was founded and the journey it has taken from analog tapes and paper to global streaming access using searchable synchronized transcripts and beyond. We discuss the technical details behind the systems and processes they use today to make these testi...

Host Chris Lacinak is joined by Bertram Lyons, Co-Founder and CEO of Medex Forensics, to unravel the complexities of content authenticity. This is a topic that touches every organization, from Fortune 500 to museums, and government to human rights. This episode offers listeners a look into this vital topic, equipped with Lyons' expert insights and involvement with the latest developments in the fi...

Get an exclusive walkthrough of Henry Stewart DAM LA. We're bringing the conference's most compelling discussions right to your ears on topics including AI and generative AI, machine learning, automation, rights management, content authenticity, personalization, and more. Straight from the mouths of practitioners, executives, and technology providers hear what the challenges and opportunities in D...

In the debut episode of "DAM Right: Winning at Digital Asset Management," Chris Lacinak of AVP explores DAM strategy's essence with expert Kara Van Malssen. They debunk common strategy myths, emphasizing that strategy is about actionable plans, not just goals or problems. The discussion introduces the DAM Strategy Canvas, a tool designed by Van Malssen to help organizations articulate and execute...

👋 Welcome to DAM Right: Winning at Digital Asset Management ! Join Chris Lacinak, Founder and CEO at AVP ( weareavp.com ) as he connects the dots between the intricate work that takes place in the trenches of DAM practice and the results, meaning, and impact that it delivers. 🫵 Whether you're managing digital assets day in and day out, or you're leading the charge with strategic planning at the...