Dads Talk Data

Hey, have a topic for us? Most companies don't have an event ROI problem. They have a data structure problem around events. Casper and Kasper unpack why event ROI is almost always calculated wrong: short-term attribution on a long-term influence channel. You scan 300 badges, follow up on all of them, convert almost none, and call it brand. Both Caspers have done it. Neither recommends it. The...

Hey, have a topic for us? Adobe Summit just dropped a wave of AI announcements - CX Enterprise, the new CX Analytics umbrella, the CX coworker, MCP servers, agents shipping in weeks rather than quarters. The keynote-friendly version is exciting. The honest version is more boring: none of it works without a data foundation. And most companies still don't have one. In this episode, Casper and K...

Hey, have a topic for us? Recorded live from Adobe Summit in Las Vegas. Three interviews, one clear signal: Adobe is shipping MCP servers and agents across the stack - and the timeline is weeks, not quarters. Caitlin Foster (Adobe) on Experience League: the most underused asset in the Adobe ecosystem, why most customers still don't engage with it, and what to do about it. Derek Tangren (Adobe...

Hey, have a topic for us? Laurence Paquette, VP of Marketing at Vestas, had a rough 2024. Divorce, losing a best friend, burnout — and 35,000 colleagues watching. She still went to work. And at some point, she told her team. This episode is about what happens when leaders actually do the thing they tell others to do — be vulnerable, be human, be present. Not as a culture initiative. As survival. W...

Hey, have a topic for us? In this episode, we talk about Adobe Summit — what it really is, and how to get value from it. Because let’s be honest… It’s not just about sessions. We break down:  Why we go (hint: it’s not for the slides)   How to actually get value from events like Summit   The importance of meeting customers and partners face-to-face   Why some of the best conversations happen outsid...

Hey, have a topic for us? AI isn’t the real problem. Marketing is. In this episode, we talk about a growing trend:   Mass layoffs in marketing — driven by AI. But here’s the uncomfortable truth: AI isn’t replacing marketing teams.  It’s exposing them. Because when marketing is seen as a workflow … it can be automated. We break down:  Why marketing is often first in line for budget cuts   Why AI is...

Hey, have a topic for us? Marketing isn’t underperforming. It’s just not trusted. In this episode, we unpack a striking insight:   90% of CEOs don’t trust marketing to report commercial impact. Not because marketing isn’t delivering results —  but because the way we report doesn’t connect to the business. We break down:  Why marketing focuses on channels instead of business impact  Why CFOs win th...

Hey, have a topic for us? In this episode, we dig into one of the most honest conversations in consulting: what does it really mean to build a great team when the talent pool is small, the tools are niche, and your best people are always in demand? We talk about: Why Adobe talent is so hard to find — and why the same people keep circling the same companies Junior vs. senior: what's the right...

Hey, have a topic for us? Most companies don’t have a data problem — they have a trust problem . In this episode, we break down a simple leadership framework we’re seeing across enterprises that are winning right now: Align data to business outcomes (start with the questions, not the tools) Establish data ownership (who owns definitions, standards, and quality?) Build marketing data confidence (no...

Hey, have a topic for us? We’re back — welcome to Season 2. In this kickoff episode, we reflect on what we learned from Season 1: why most podcasts die before episode 3 (and how we cheated the odds), what we’re changing in our recording setup, and why publishing consistently matters more than having the “perfect” production. We also zoom out: AI is accelerating marketing and decision-making — and...

Hey, have a topic for us? Being data-driven isn’t about tools, dashboards, or technology stacks. In this episode, we talk about data culture — and why people, leadership, and shared understanding matter more than any platform. We discuss what successful data-driven organizations have in common, how teams become motivated (not just informed) by data, and why ownership and clear outcomes are the rea...

Hey, have a topic for us? Roughly half of marketing activity can’t be tracked properly — yet we still argue about attribution models. In this episode, we talk about Adobe Mix Modeler (AMM) and why marketing mix modeling is suddenly relevant again. Not as a replacement for attribution, but as a way to answer a much more practical question: Where should you spend your next marketing dollar? We discu...

Hey, have a topic for us? This episode is a K/C-asper overload — in the best way. We’re joined by Kasper Rasmussen , co-founder of Accutics, to unpack a concept that sounds fluffy… until you realize it’s the missing ingredient behind almost every “data-driven” ambition: a shared data language . We break down what it actually means in practice (hint: it’s not just a taxonomy or a spreadsheet). A sh...

Hey, have a topic for us? In this episode, we unpack one of the most misunderstood words in modern marketing: maturity . Based on real-world insights from an Adobe Target event, we talk about why most organizations are stuck at “one-to-many” personalization — and why that might not actually be a failure. We explore the personalization maturity ladder, what’s really holding teams back from moving u...

Hey, have a topic for us? In this episode, we take on one of marketing’s most uncomfortable topics: ROI — and why the way we calculate it is fundamentally broken. We talk about why marketing numbers get recalculated (or quietly dismissed) the moment they hit the CFO’s desk, and why attribution debates, channel wars, and “soft metrics” aren’t the real problem. The real issue is data quality — or ra...

Hey, have a topic for us? In this longer CMO edition, we’re joined by Frederik Grønlund Scholten , CMO (VP Marketing) at TV 2 Denmark , to talk about what actually matters when you step into a new CMO role. We dig into why the first 90 days shouldn’t be a template exercise - but a deliberate phase of listening, learning the culture, and building trust across the organization. Frederik shares his v...

Hey, have a topic for us? In this episode, we explore the shift from “web analytics” to what we’re calling experience analytics - and why moving from Adobe Analytics to Customer Journey Analytics (CJA) shouldn’t be treated as a simple one-to-one migration. We talk about the real value of CJA: stitching online and offline data to finally see the full customer journey across web, call center, and ph...

Hey, have a topic for us? In this episode, we challenge one of the most overused (and unhelpful) phrases in data: “garbage in, garbage out.” We talk about how a negative data narrative can actually sabotage data-driven ambitions, and why constantly focusing on what’s broken creates friction instead of progress. Instead, we argue for a mindset shift: focusing on the data we trust - our gold data  -...

Hey, have a topic for us? Why do different teams in the same company end up with different “truths” in the data - and why does it turn into a political battle? In this episode, we unpack “data wars”: the clash between optimization truth (marketing performance) and business truth (actual outcomes). We talk about why marketing, IT, data teams and executives often operate in silos, why dashboards don...

Hey, have a topic for us? In this episode, we dive into Adobe’s new AI agents in Customer Journey Analytics and what they actually mean for businesses - beyond the hype. We talk about how AI agents can democratize analytics, automate reporting, and free up time for real analysis. But we also get brutally honest about the elephant in the room: data quality, governance, and trust. Because AI doesn’t...

Hey, have a topic for us? This trailer episode introduces Dads Talk Data - who we are, why we started the podcast, and what we’ll be talking about. Expect Adobe, data, honest opinions, and far too many dad jokes.