CyberTheory

Cybersecurity Unplugged

News EN ↓ 104 episodes

As breaches abound and cybercriminals up the ante, it's more critical than ever that you stay plugged in to how the threat landscape is evolving. At Cybersecurity Unplugged we dive deep into the issues that matter. Guided by CyberTheory's director, Steve King, we have candid conversations with experts on the frontlines of the cyber battlefield.

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CyberTheory

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News

Latest episode

May 7, 2024

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Episodes

The Art of Trade Show Excellence: Planning, Presence, and Follow-Up 07.05.2024

Featuring Jennifer Baker-Johnson, Director of Commercial Marketing - Network & Cybersecurity Services at Rockwell Automation.

Survey Says! Utilizing Survey Data to Support Cybersecurity Marketing Programs 03.04.2024

Kristine DePippo, Head of B2B Product Marketing: Security, Verizon, is at the helm of orchestrating Verizon Security's B2B strategy and pioneering its data report advancements.

Generative AI's Role in Cybersecurity Data Analysis 22.02.2024

To help us unpack it all we've invited Wade Baker, Co-Founder of Cyentia Institute – a leading firm focused on cybersecurity data-driven research.

Lost in the Inbox: The Cybersecurity PR Epidemic Part 2 12.12.2023

This two-part series dives into the issue within cybersecurity PR and Communications, focusing on the widespread use of ineffective mass email strategies by PR professionals. Featuring special guest Kevin Kosh, Senior Director of Communications at Bishop Fox

Lost in the Inbox: The Cybersecurity PR Epidemic Part 1 05.12.2023

This two-part series dives into the issue within cybersecurity PR and Communications, focusing on the widespread use of ineffective mass email strategies by PR professionals. Featuring special guest Kevin Kosh, Senior Director of Communications at Bishop Fox.

Generative AI's Impact on Cybersecurity Marketers 03.10.2023

Dan Verton currently serves as the Director of Content Marketing at Uptycs, taking us through a deep dive into generative AI's role in reshaping cybersecurity marketing.

B2B Cybersecurity Leads: What's the Best Method for Acquisition? 19.09.2023

Shaina Lanchin Zarrin is the Head of the Digital Department at the pioneering B2B marketing powerhouse - Xtra-mile, an Israeli-based marketing agency that specializes in lead generation for B2B technology and cybersecurity vendors.

Content Syndication as a Foundational Element of Lead Generation 22.08.2023

Freya Ward, Global Sales Director for Headley Media, joins us for a deep dive into content syndication as a foundational element of lead generation.

CISO Community Management From the Vendor Perspective 05.07.2023

This episode of Cybersecurity (Marketing) Unplugged features Dan DeSantis, Director or CISO Advisory in Cisco's Security Organization.

Israeli Cybersecurity Investing...Or Should We Call It Company Building? 25.04.2023

Bobi Gilburd is the Chief Innovation Officer at Team8. Having served in the IDF's elite unit 8200 as a colonel for over 26 years, Bobi brings extensive cybersecurity knowledge and strategic acumen to his role at Team8. Leading the unit's research and cloud divisions, Bobi developed an innate understanding to the myriad of attack vectors across the global cyber landscape.

OT Security Marketing: Insights From the Plant Floor 04.04.2023

Kamil Karmali has over 15 years of experience in cross-functional team leadership, global sales leadership, talent development & executive consulting in OT cybersecurity services.  He is currently the Sr. Global Manager of OT Cybersecurity Consulting Services with Rockwell Automation, a leading global industrial automation company founded way back in 1903. 

Part 2: Your Leads Suck, My Sales Rep Told Me So! 07.03.2023

Kevin Flint's mission is to help B2B agencies, clients and solutions providers identify, form and grow prosperous relationships. As a B2B Agency Executive and Digital Media expert, he's spent the past two decades working with many of the most innovative B2B brands and marketers to evolve their marketing strategy and deliver superior ROI.

Part 1: Your Leads Suck, My Sales Rep Told Me So! 28.02.2023

Kevin Flint's mission is to help B2B agencies, clients and solutions providers identify, form and grow prosperous relationships. As a B2B Agency Executive and Digital Media expert, he's spent the past two decades working with many of the most innovative B2B brands and marketers to evolve their marketing strategy and deliver superior ROI.

Webinars 3.0: The Cybersecurity Marketer's Checklist 20.02.2023

Mary Owen is the VP of marketing and demand generation at KnowBe4, who joins us today to discuss where webinars fit in with her content marketing and demand generation strategy.

Kubernetes and Complexity 04.01.2023

Craig Box is the vice president of open source and community at ARMO. He is responsible for ARMO's open source Kubernetes security platform called Kubescape and for managing all relationships with the developer and open source community.

Are We Doomed? 28.12.2022

Patricia Muoio is a partner at SineWave Ventures in NYC, an early stage venture capital firm dedicated to helping new technology companies grow across the commercial and public sectors. 

Protecting Neutral Networks 21.12.2022

Tito Sestito is the co-founder and CEO of HiddenLayer, a cybersecurity startup in the business of preventing adversarial machine learning attacks. In this episode, Sestito is joined by John Kindervag, who we all know as the 'father of Zero Trust' and a friend to HiddenLayer. 

Players in the Crypto Space 14.12.2022

David serves as the Chief Insurance Officer for leading insurtech, Embroker. In this role, David is responsible for providing the strategic direction and leadership for the performance of Embroker's insurance operations which include underwriting, claims, and other functions. David is an active member of the International Association of Privacy Professionals (IAPP) and holds designations as a Cert...

Securing The SaaS Layer 07.12.2022

Galit Lubetzky Sharon is the co-founder and chief technical officer of Wing Security and a retired colonel in the IDF, elite to A200 unit, the equivalent of our NSA. In this episode of Cybersecurity Unplugged, Lubetzky discusses Wing Security's inventory of SaaS applications that are being used, its relationship to the CISO and more.

The CISO and The Cyberattack 30.11.2022

Steve Stone is the vice president of Rubrik Zero Labs, which is a new cybersecurity research team that Stone leads. In this episode of Cybersecurity Unplugged, Stone breaks down The State of Data Security Report, how the CISO job level is affected by cyberattacks and more.

Protection in The Platform 23.11.2022

Stan Golubchik is the founder and CEO of ContraForce, a company whose mission is to simplify security tools. In this episode of Cybersecurity Unplugged, Golubchik weighs in on how their platform works in the cyberattack world and protecting smaller companies and more.

Machine Learning and AI: Where do we go? 16.11.2022

Liran Paul Hason is the co-founder and CEO of Aporia, a full stack machine learning observability platform used by Fortune 500 companies and data science teams around the world. In this episode of Cybersecurity Unplugged, Hason weighs in on the current state of AI and ML in cybersecurity and the most interesting and promising applications for these technologies right now.

Isolating Control Systems 02.11.2022

Joe Weiss is the managing partner at Applied Control Systems, providing strategic consulting to optimize and secure control systems used in industry, manufacturing, transportation, building controls and defense. In this episode of Cybersecurity Unplugged, Weiss also discusses what control systems consist of, the two-fold problem between IT and the CISO, differences in IT in a control system world...

The Middle of the War 26.10.2022

Chris Dougherty is a senior fellow for the defense program at the Center for New American Security. His primary area of research includes defense strategy, operational concepts, and force planning. In this episode of Cybersecurity Unplugged, Dougherty discusses imagining a future of preparedness to launch a conventional warfare attack as Russia has on Ukraine, his view on what we can expect moving...

A World to Explore 19.10.2022

Fred Cohen is the CEO of Management Analytics, an assessment and planning advisory services litigation support, angel investment company with a long pedigree in cybersecurity. In this episode of Cybersecurity Unplugged, we're exploring the world of cybersecurity.

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