Cyber PR Music Podcast

Ariel Hyatt sits down with author, entrepreneur, and music industry expert Emily White to unpack the first steps of the Bond Marketing Funnel —a powerful framework for helping artists move beyond chasing visibility and start building lasting relationships with fans who genuinely support their work. Emily shares why artists must stop relying on algorithms and social platforms alone and instead focu...

Most artists have one capture bucket. Maybe. And they're bleeding potential fans every single day because of it. In this solo episode, Ariel Hyatt breaks down Step 3 of the Bond Marketing Funnel: Capture Buckets. This is the framework she uses with every Cyber PR client to help artists stop depending on Zuckerberg and Ek to hold their audience, and start building something they actually own. You'l...

Are you an independent artist who feels exhausted, overwhelmed, and like you're constantly doing everything right but still going nowhere? This episode is for you. Ariel  Hyatt sits down with singer-songwriter, artist coach, and Buzz to Bond Mastermind participant Cassandra Kubinski for one of the most honest and wide-ranging conversations of the season. Cassandra has worked with the Goo Dolls, co...

Social Media & Online Tuneup | Cyber PR Music Podcast Ep. 5 | Buzz to Bond Season Most artists are leaking fans every single day and they don't even know it. Someone hears your music on Spotify. They get curious. They click your profile. There's no link to Instagram. No link to anything. Fan journey: dead. Someone Googles a lyric. They actually find you. They land on your website. The song those l...

Join Ariel Hyatt on the CyberPR Music Podcast as she discusses the importance of creating a compelling artist bio with extraordinary bio writer and long-time friend, Lauren Bearman. They dive into why your signature story is crucial for connecting with fans, especially in today's crowded music market, and how to authentically present yourself, regardless of age or experience. Learn the mistakes to...

Most artists skip this step entirely. They jump straight to posting, promoting, and chasing Spotify plays without ever asking the most important question first: who are you, who are you for, and how do you actually sound? In this solo episode, Ariel walks through Step 1 of the Bond Marketing Funnel — Brand Pillars, Fan Personas, and Voice — and explains why everything else you do in your music car...

Episode 2: Getting Your Mindset Right with Julie Flanders Before you can build a fanbase, you have to get your head straight. In this episode, Ariel sits down with her longtime mentor, musician, and October Project founder Julie Flanders — a woman who has lived every version of a music career, from signing with Sony to making music in her living room. Julie brings something no marketing strategy c...

After 30 years helping independent artists, Ariel Hyatt is back — and she's fired up. In this season premiere, Ariel exposes why streams, followers, and viral moments aren't building music careers — and introduces the Bond Marketing Funnel: her proven system for moving artists from chasing buzz to building real fans who actually show up, come back, and pay you. If you've been doing everything righ...

In this episode, I sit down with Playlist expert Mike Warner to delve into the fascinating world of targeted advertising, the challenges of music promotion, and the powerful role that AI can play in your playlist strategy. Mike warns about the dangers of targeting the wrong audience and emphasizes the importance of considering an artist's genre when reaching out to potential fans. He also shares p...

In episode 6, I sat down with extraordinary visual artist, musician, and Metaverse expert Carrie Able, to discuss the fascinating intersection of AI, art, and the future of music. Throughout the episode, Carrie shares insightful perspectives on the unique art that we all know and love (like the art you can visit in museums) and how AI falls short in replicating its depth and creativity. She also d...

In this episode, we dive into the world of AI music-making tools and their rising popularity. My guest, Kristin Juel, did extensive research for Water & Music and had a LOT to say about why it is critical to get proactively out in front of all the AI tools that are coming to market and why it is empowering for artists to test and understand what's available. This not only alleviates the fear of th...

On this episode of The Cyber PR Music Podcast, Ariel chats with an old friend and colleague. John Oszajca, a musician and digital marketer, and he shares his insights into using AI language models like Chat GPT for music marketing, emphasizing the importance of having a human-derived game plan and not solely relying on AI. He also shares his thoughts on the singularity and what it means for AI's p...

On this episode of The Cyber PR Music Podcast, host Ariel Hyatt speaks with software engineer and Myxt co-founder Chris Wetherell about AI in music and the need for a cultural understanding around technology. Wetherell shares insights on his current work in mastering, audio pattern detection, and transcription services, as well as the breakthrough in AI language translation that happened in 2017....

On episode 2 of The Cyber PR Music Podcast, AI Season  we dive into the world of AI and creativity. The music industry is facing a new challenge that requires attention from lawyers and lawmakers to create new laws that fit the existing landscape and address the rise of AI. However, the potential of AI in the music industry is enormous, allowing artists to create work more easily and more effectiv...

The newest season of the Cyber PR Music Podcast is all about AI Music Marketing and the brilliant Hazel Savage, co-founder of Musiio by SoundCloud kicks it off from London. Hazel talks about the role of AI in music creation. While the use of AI can be seen as a "freak show" to some, it can also be an opportunity for artists like Grimes to explore a new branch of creativity. She touches on the hist...

In this episode Ariel discusses: The struggle she went through to release this book Exclusive Q&As with some of the amazing independent artists and industry professionals who are featured in The Ultimate Guide to Music Publicity Music release strategies and how to get featured on blogs and playlists

In this epsiode, Heather & Ariel discuss: How to engage and establish your fanbase Finding your Super Fans Turning your Super Fans into Patreon subscribers Using Patreon to connect further with your fans

In this episode, Dan & Ariel discuss: The state of live music during a pandemic Livestreaming Virtual Concerts Using StageDoor

In this episode, Michael & Ariel discuss: Engaging your audience Creating real connections with your fans Getting in the right mindset Leveraging social media

In this episode, Bryan and Ariel discuss: His impressive roster of working with G-Eazy, Drake, Kanye and Lil Wayne (to name a few) Why vanity metrics don't really matter The difference between social media management and marketing plans The self-service tools different platforms offer that you want to make sure you're taking advantage of Where to spend your money if you're getting into music marke...

In this episode, Ashley and Ariel discuss: What #WomenCrushMusic is, Why it began, and how it spread to 16 cities in their first year How #WCM has gone virtual during the COVID crisis Why connection and community are the most important things in this industry Surprise wins that #WCM has experienced as a result of the Digital transition What #WCM is planning for the future Why getting vulnerable an...

In this episode Angela and Ariel discuss: How Angela helps transform musicians' careers The importance of creating authentic fan connections especially during quarantine The Hero's Journey and how it relates to your career What your musician's bio should actually say How to overcome your inner critic Real exercises you can do today to break down your hurdles and gain momentum as an artist

In this episode Ariel discusses: How to communicate with your audience during this time Why you can foster deeper connections with your fans more than ever before The reasons you should continue to release music throughout this pandemic

In this episode Ryan and Ariel discuss: The importance of not taking any shortcuts when building your career Resources for legal advice for every budget  Why meeting the "right person" won't make your career take off Why copyrights are the most important thing you can do for yourself in your career Some dangerous documents that might be disguised as your "big break" Why you should focus more on bu...

In This Episode Karen and Ariel Discuss: Her career highlights including working for the RIAA Her new E-Book and course, Twitch for Musicians How musicians can try Twitch for free before committing to the platform through her account In Rotation How and why you can monetize more effectively while livestreaming What livestreaming is & what it isn't Examples of people mastering Twitch Based on your...