CX Decoded By CMSWire

Building a mobile-first mindset didn't start with the pandemic, however, the past year has accelerated mobile usage and forced brands to be mobile-ready. Add to that Google's mobile-first search strategy and it becomes clear that having a mobile-first mindset should be top of mind for all of those paying attention. Our latest CX Decoded podcast guest is Francisca Hawkins of Philz Coffee. She'll ta...

The challenges for the marketers in the past year during the COVID-19 pandemic have been many: striking the right brand tone, dealing with trimmed budgets and, most of all, staying relevant and keeping their jobs. Forrester predicted 469,000 marketing jobs would be lost in the US by the end of 2020 in one forecast. Marketers maybe more than ever need to prove their worth. They need to shed bad hab...

Digital transformation is a journey, not a destination... That said, never before have we seen the type of acceleration of digital transformation efforts to modernize business processes, supply chains and workflows like we saw over the past year. And digital business is still evolving. While the workplace saw large-scale adoption of remote work, brands saw huge shifts in customer behavior that had...

GDPR, CCPA, CPRA … it's enough to make a marketer's head spin. At the time of this recording, three US states have enacted comprehensive consumer data privacy laws, and more are likely on the way. And that's not to mention the possibility of a US federal privacy law. Are you tech ready? Is your marketing staff trained to handle personal-data requests from your customers and prospects who trust you...

Do you really want to live in a cookie-less world? Digitally, anyway, that's the reality for marketers. The impending  demise of the third-party cookie  will take one big bite out of a marketer's tried and true go-to strategy. Marketers have used third-party cookies for decades to inform digital advertising and user experience by tracking information about visitors and their behavior when not on t...

Every company in the history of the business world likely would benefit from listening to their customers. The challenge today? Customers talk. A lot. And in many different ways and in many different media platforms. It's on their brands to listen — and act. If it were only that easy. Voice of the Customer (VoC) technology has become a billion-dollar business for vendors. And it seems like a billi...

In this first episode of CX Decoded , we explore the challenges and priorities of CX professionals as we delve into our annual research report, the State of DCX. Hosts Rich Hein, head of content for CMSWire, and his colleague, Sarah Kimmel, VP of research at Simpler Media Group, do a deep dive on CMSWire's State of the Digital Experience survey research during this CX Decoded podcast by CMSWire. T...