CX Decoded By CMSWire

Sanity CEO and co-founder Magnus Hillestad joins CX Decoded to argue that content management has been solving the wrong problem for years — treating content as a marketing asset instead of core business infrastructure. He explains why real-time, machine-readable content is now a prerequisite for AI agents to build, manage and distribute at scale, what that means for AEO and answer-engine discovery...

Pete & Gerry's Organics CMO Phyllis Rothschild joins Dom Nicastro on the CMO Circle podcast to talk premium egg marketing, brand building and the evolving consumer journey. From a 30-year consulting career at McKinsey to the brand side at the largest premium egg producer in the US, Rothschild shares how her team tracks LLM citation scores, navigates Reddit authentically, deploys an in-house eggflu...

Br ian Mekka spent 15 years managing CX for 60 million Kohl's shoppers. Now he's doing it for 300 steel buyers — and the stakes are completely different. Charter Steel's director of customer experience joins CX Decoded to break down the Compass program, a multi-phase initiative five years in the making, built on VOC data, a McKinsey methodology and a simple premise: B2B customers expect the same e...

Ben Larsen has spent nine years inside a company that built its reputation on something increasingly rare in insurance: actually caring. Wellfleet Insurance — a Berkshire Hathaway company — has answered the phone for college students navigating health insurance for the first time for over three decades, and that white-glove service culture is baked into everything. Now, as Digital Experience Offic...

Hayden Clark went from coaching wide receivers at Vanderbilt and working on Nick Saban's staff at Alabama to VP of Marketing at LGI Homes, where he now leads five in-house teams covering paid media, creative, analytics, local marketing, and digital experience. In this episode of CX Decoded, Clark talks about building a marketing team that prizes curiosity and soft skills over résumé depth, marketi...

Allison Kavanagh didn't come to this conversation to celebrate AI. The CMO of Inflow Health came to interrogate it. Her company exists because follow-up care gaps — the kind where an incidental imaging finding gets lost between a chart, a referring provider and a patient — can turn into a life-threatening failure. That's the standard she holds AI to: not whether it can generate more, but whether i...

Tyler Gardner has been in the contact center world since he was 18, taking calls for DiscoverCard off a paper dial sheet. Today, he runs customer experience for Cuyana, the premium women's clothing and handbag brand — and he's learned one thing that hasn't changed in 25 years: if the fundamentals aren't right, no technology will save you. Before Cuyana rolled out AI-assisted email and voice suppor...

Drupal founder and Acquia executive chairman Dries Buytaert joins CX Decoded fresh off DrupalCon Chicago to break down how AI is disrupting every leg of the open source ecosystem — the platform, the agency world, and the contributor community. Plus: why the current deal between publishers and AI crawlers is broken, and what CX leaders should actually be doing about content discoverability.

In this episode of CX Decoded , Dom Nicastro distills a CMSWire TV conversation with AT&T's John Miller into five essential takeaways on customer obsession. From employee enablement to AI restraint, the discussion breaks down how AT&T turns CX intent into everyday practice at enterprise scale.

CX Decoded dives into how contact centers and digital teams turn customer interactions into real business value. In this episode, host Dom Nicastro sits down with Barry Cooper, president of  NiCE 's CX division, to unpack the company's evolution from workforce management roots to a full-service CX platform — and what that means for agents, leaders and customers. Cooper shares how unified interacti...

In this episode of CX Decoded , Editor-in-Chief Dom Nicastro sits down with Miranda Collard, Global Chief Client Officer at TP, to explore her remarkable journey from headset-wearing agent to C-suite leader. With over 30 years in the contact center industry, Collard shares hard-earned insights on how frontline experience shapes leadership, why AI's real impact often happens behind the scenes, and...

In this episode of CX Decoded, Editor-in-Chief Dom Nicastro sits down with CMSWire's VP of Research, Sarah Kimmel, to unpack top findings from two pivotal reports: the 2025 State of the CMO and the 2025 State of Digital Customer Experience . Together, they explore the evolving skill sets required of modern CMOs, the cautious return of marketing budget growth and the ongoing struggle to accurately...

Too many marketers are chasing likes over results. Jim Lecinski, clinical professor of Marketing at Northwestern University and former Google executive, says it's time to reframe the CMO role—from brand builder to growth driver. In this episode, he breaks down how to stay customer-obsessed, navigate AI-driven search and get ready for Gen Alpha before they catch you off guard.

In this episode of "CX Decoded," Michelle Hawley, senior editor at CMSWire, takes a look inside the nuances of brand evolution in today's digital word, featuring Amber Holm, CMO at  Winnebago Industries  and Ranu Coleman, head of marketing at  PatPat . In this episode, both leaders delve into the importance of customer insights in keeping brands relevant — and the challenges that come with reposit...

In this episode of CX Decoded, host Dom Nicastro, editor-in-chief of  CMSWire , dives into the future of AI in customer service with insights from three leading experts in the field. This episode brings together discussions from two separate CMSWire TV  "Beyond the Call"  interviews, featuring Barry Cooper, president of  NICE 's CX Division; Tom Laird, CEO of  Expivia ; and Keith Farley, SVP of In...

In this episode of CX Decoded, Dom Nicastro and Michelle Hawley of CMSWire discuss the evolving roles of chief marketing officers (CMOs) with insights from CMOs Gurdeep Dhillon of Contentstack and Kathie Johnson of Sitecore.

In this episode of CX Decoded, Dom Nicastro, editor-in-chief at  CMSWire , and Michelle Hawley, senior editor at CMSWire, explore the intersection of employee experience (EX) and customer experience (CX) within the marketing landscape. The episode features insights from Gautam Pantakar, GM of  Oldfield , and DeLu Jackson, executive VP and chief marketing officer at  ADT . Gautam covers the importa...

We cover today the convergence of humanity and technology in today's marketing landscape, featuring insights from Karna Crawford, CMO at Marqeta , and Tom Wentworth, CMO at  Recorded Future .  In this episode, Karna shares her insights on how to bring a little bit of humanity into B2B marketing — while still getting all the benefits of modern-day technology. And Tom takes us through his strategic...

In this edition of CX Decoded, we discuss how large language models are enabling more natural and efficient customer interactions, reshaping the way contact centers operate. Learn about the importance of meeting rising customer expectations, the shift from cost-cutting to prioritizing customer service excellence and the rapid acceleration of digital transformation spurred by the pandemic.

In this in-depth conversation, Shelby Mitchell of Discover shares how her personal experiences have influenced her career, driving notable improvements in accessibility at Discover. Her story highlights the powerful blend of personal commitment and corporate duty in fostering inclusive digital spaces.

This episode of CX Decoded, brought to you by CMSWire, features Karan Thaker, a specialist in customer experience and design strategy from Northwestern Mutual. Karan shares his extensive background in enhancing digital and physical customer experiences across various industries, focusing on creating seamless cross-channel experiences. The conversation dives into the nuances between UX design and e...

We explore the delicate balance between enhancing customer experiences and empowering employees at LinkedIn. Hear from Sam Stern, senior manager of customer experience, about the innovative ways LinkedIn prioritizes trust, extracts valuable insights from vast amounts of data and ensures both customers and employees feel valued and heard.

Sri Narasimhan, vice president of Enterprise Consumer Experience at CVS, discusses the importance of establishing a customer-centric culture. Narasimhan emphasizes the need for a multifaceted approach that includes igniting a culture focused on customer feedback, empowering frontline employees and strategically integrating consumer centricity across all business operations.

In the latest episode of CX Decoded, Jessica Austin Barker, the chief digital and client experience officer at TIAA, unveils the intricate tapestry of TIAA's journey in transforming digital and client experiences in the financial sector. This episode delves deep into the nuanced approach TIAA has adopted, moving beyond mere technological advancements to a more holistic integration of digital innov...

This episode is brought to you by  Wix Studio . The delicate interplay of customer experience (CX) and employee experience (EX) forms the backbone of today's hospitality management, where understanding and valuing the contribution of each employee translates directly into enhanced customer satisfaction.  Embodying this principle is Gautam Patankar, chief experience officer at Bobby Jones Links. Wi...