Tim Van Milligan

Customer Secrets

Business EN ↓ 52 episodes

This is the Customer Secrets podcast, where we dig deep into the personality of people and uncover the secret triggers that cause them to buy. If you want to discover what makes people tick, and/or if you want to improve your company's sales without adding one penny to your advertising budget, you've found the right podcast. We welcome your questions, and we'll give you both the overall strategy and the tactics to get your business taking off.

Author

Tim Van Milligan

Episodes

Why Choose Personality Data over Demographic Data? 11.06.2018 15:44

How would you like a 50% improvement in your advertising effectiveness? That 50% improvement was verified by researchers at Cambridge University and reported in the Nov 2017 issue of the Proceedings of the National Academy of Sciences. Does that sound exciting to you? Does to me. Do you remember the Cambridge Analytics controversy? That company that was in the news during and after the 2016 Presid...

Introduction to the Customer Secrets Podcast 07.06.2018 16:59

What is the secret? It is that you can use "personality theory" to persuade your customers to buy from you. In this introduction episode, I'll go over my reasons for revealing the secrets of personality, and what topics about human personality this podcast will discuss. Obviously, we'll talk about things like the Myers-Briggs personality model (MBTI), the Big-5 Traits (OCEAN model), DiSC, the Keir...