Customer Secrets

The word "Emotional" is a trigger word for me. When I hear it, I want to ask the person that said it "you don't fully understand emotions, do you?" Emotions are separate from feelings, and they are far more powerful, because they cause people to take actions. Additionally, we can trigger specific emotions in people, so that in reality, they aren't in control of their em...

How most people type others is slow and prone to errors. They use only behavior as their tool to decide the Myers-Briggs personality type of other people. Why? Because behavior is what personality is about. But if you go deeper, and ask what is behavior, you can get to the core of where personality comes from, and that leads to other methods of typing people. Behavior is demonstrated by consistent...

You love the subject of personality, and I love it. But most people, particularly business people look down on personality as a tool that could help them explode their sales. They just don't think it will work for them. Why is that? What are they missing? What are the impediments that are clouding their vision? In this episode, I'll go through the main reason that personality as a tool, ha...

In the Myers Briggs personality system, the last of the four dichotomies is Judging versus Perceiving. This is designated either by a J or a P in the Myers Briggs code. It is always the last letter in the code. For example, ENFJ or ENFP. What is the difference between the two destinations? That is the topic of this edition of the Customer Secrets podcast. I think that most of the experts have it w...

Narcissists don't have a badge on their shirt that makes them easy to identify. So how most people identify them is by their behavior. The problem with that, is that by definition, you have to interact with them consistently to learn their behavior. At that point, you've probably been trapped in their web. Now you have the problem of extracting yourself from that spider's web. The best...

How is A.I. content generation sites, like ChatGPT, going to change internet search? We need visitors to come to our sites, so that they can discover all the products and services we offer. But A.I. based search engines are going to "eat all of the clicks." They are going to give the searcher answers, so that they don't have to visit a number of websites to find the information they seek. It is wh...

I've been listening to a Dan Sullivan podcast , where he talks about "Thinking about your thinking." When hearing that phrase, I didn't quite understand what he was getting at. So I had to ponder it, and come up with my own way of rephrasing it. More importantly, why should you challenge the assumptions and beliefs that you have? When researching this podcast, I posed the question of "what is thin...

What is the real difference between someone with the Thinking preference versus a person with the Feeling preference? Is it that one person is logical and the other illogical? Or is, as is termed by the BIG-5 system that one person Agreeable, and the other person is not an agreeable person? I'll give you my thoughts, and I welcome your opinions as well. Please leave a comment below. If you would l...

There are lots of YouTube videos out there about how to deal with difficult people. But this one is different, in that we're going to use Personality. What this gives us is new information about the difficult person. Armed with this new information, we can now come up with a strategy to deal with them, so that we don't face difficult situations in the future.  If you would like to learn more...

In the world of personality, you'll often hear the phrase "Personality Development." But what does that really mean? If you go to YouTube and search on the phrase, you'll see videos about how to increase your charisma, or how to be liked and not be boring to other people. If you go to videos that are specifically about Myers Briggs, you'll see videos about how to "flex" your cognitive functions so...

The common way of typing a person's personality is to use "behavior." It is either looking at the four dichotomies from Myers Briggs in an individual manner, or by looking at the Cognitive Functions of the person. What is in vogue right now is definitely the cognitive functions method. Unfortunately, it is complex, because there are eight cognitive functions, and the ordering of them (called the s...

This episode was a carryover to my blog that I wrote previously. It was about the phrase that we've all heard that goes: People Buy Emotionally, and Justify with Logic .   It that phrase true? I don't think so. In this episode, I make for the case, that at best, it is a half-truth. It seems to be true, but when we start breaking it down, we find that it isn't quite as nice-and-tidy that we th...

Are you looking to hire an employee and considering giving them a personality assessment? The official guidance from the Myers Briggs organization is an emphatic "NO! Don't do it." However, if you talk to someone that is a proponent of the D.I.S.C. personality assessment, they say "YES! Do it." So who's advice should you follow?  In this episode, I'm going to take up this question, and give y...

This episode is the announcement of my course: "Easy Selling Using Personality Type."   One reason I created it was because I'm tired of the way salesmen twist the dagger of shame in the backs of prospects during the close portion of the presentation. They find out what a customer thinks is important, and then later when it comes time to close the sale, they bring that same thing back up agai...

I've tried out several copywriting websites that have A.I. create text in an attempt to reuse old articles I've written. I've wanted to take 20-year old content, and update it for a new audience. What did I discover in this process?  The big take-away was that I figured out the process, or what might be the method that current state-of-the-art A.I. uses to generate new content.  My quest...

In this episode, we're talking to Elzie Flenard, the mayor of the website: Podcast town. Elzie is an ISFJ personality type in the Myers-Briggs system personality nomenclature. That means he has the following preferences: Introversion, Sensing, Feeling, and Judging. How do we know this? Because we've gone through the process of typing him. We looked for the clues that he gives off as he is talking....

In this episode, we're talking to Richard Lau, the force behind the website logo.com In this interview, we have several objectives for you as you learn about the process of typing other peoples personality. Most importantly, listen for their values. What are the "guiding principles" that this person believes will bring them success in life. This will be the big clue as to what personality temperam...

In this episode, we're talking to Greg Kihlström, the entrepreneur behind the company careergig.com . This is a platform for freelancers looking for work, but with the advantage that they offer benefits like health and life insurance to their clients.  In this interview, we have several objectives for you the listener. First, listen for the values that Greg has that he believes lead to succes...

In this episode, we're talking to Matt Decoursey. He is a founding partner of the company Full Scale, and also the post of the popular podcast called Startup Hustle. We're going to learn Matt's success secrets for business, which are also the values that are typical of the person with the ISTJ personality temperament. So as you listen to this, pay particular attention to the guiding principles tha...

In this episode, we'll be typing entrepreneurial coach Vanessa Zamy.  What she does is to help people launch a new business while still keeping their day job.  The reason we type people is that we want to stay consistent with the first step in either sales or marketing. That first step is to understand and know exactly who the customer is. By typing a person's personality, we have a door...

In this episode, we interview presentation coach Brenden Kumarasamy, and get to know his secrets which he uses when interacting with his own customers. At the same time, we'll go through the clues that he gives off that tell us his Myers-Briggs personality type.  For more information, check out Brenden's YouTube Channel: MasterTalk Get Tim's book: Selling by Personality Type on Amazon. ...

I this episode, we're going to accomplish two objectives. We're going to go through the process of typing someone else's personality temperament through a simple conversation. The objective is to listen for those guiding principles that the person believes will lead to success. In simple terms, these 'guiding principles' are what we call a person's "values." Each of the four individual personality...

There is a campaign going on here in the month of July, 2020 called #StopHateForProfit. The purpose of it is to get facebook to change their algorithm that determines what is shown to people in their newsfeeds. Instead of the algorithm feeding people things that they might agree with, they want facebook to insert political correct posts that the readers should be seeing. If facebook capitulates to...

Earlier this year, before the Corona Virus shutdown happened, the economy in the USA was booming. But behind the walls of Nike Corporation, there is looming panic. Their sales are plummeting. They reported at the end of June 2020 that they lost $790million while their sales dropped like a stone from $10.18Billion to $6.31Billion. How is this happening? What did they do wrong? What they did wrong w...

Here is the thing that bugs me about marketing experts. They tell you that knowing the customers is the first and most important thing you should do. And then immediately in the next sentence, they are giving you tactics on what to do next. If knowing your customer is so critically important, then why do they jump right over that skill? In this episode, I'll lead off discussing that issue. Then I'...